Integrated Marketing Manager

Role Description & Mission:

The Integrated Marketing Manager is responsible for coordinating and overseeing B2B marketing efforts across various channels to ensure a unified and consistent message for internal and external stakeholders. This role ensures all marketing strategies are aligned and support the company’s goals. The manager will work on blending digital, traditional, and emerging marketing initiatives into cohesive campaigns that maximize reach and impact across diverse customer segments.

Key Outcomes:

• Strategy Development: Creates integrated marketing plans that align with the company’s goals, target audiences, and brand positioning.
• Integrated Campaign Management: Leads the end-to-end planning, execution, and delivery of marketing campaigns. Proactively manages timelines, budgets, and resources while anticipating stakeholder needs, identifying potential challenges, and developing solutions to drive successful outcomes.
• Cross-Channel Management: Oversees the integration of various marketing tactics, ensuring they work harmoniously. This could include digital marketing, content marketing, advertising, events, and public relations.
• Team Collaboration: Works with different teams (e.g., sales, client, analytics) to ensure seamless execution of marketing campaigns and deliverables such as presentations, emails, whitepapers and memos.
• Data-Driven Decision Making: Possesses in-depth understanding of marketing economics and revenue drivers. Monitors performance metrics across channels, analyze results, and adjust campaigns to improve effectiveness and ROI.
• Brand Consistency: Ensures the brand's voice, message, and image remain consistent across all marketing efforts.
• Consumer Insights: Understands market trends, consumer behavior, and competitor strategies to inform marketing decisions.

Skills, Education & Experience:

Education: Bachelor's degree in Marketing, Communications, or a related field, or equivalent professional experience

Experience: 5+ years of experience in marketing with a strong focus on integrated campaigns across digital and traditional channels (e.g., social media, print, events, digital advertising) in a B2B role. Hands-on experience with digital marketing automation tools, presentation development and analytics. Proven track record of developing and executing marketing strategies that meet business goals and engage target audiences effectively. Automotive or Insurance experience is preferred. 

Role Based Competencies (Knowledge, Skills & Abilities): 

• Multi-Channel Expertise: Proven ability to manage campaigns across diverse marketing platforms, including digital, print, social media, and events.
• Creative Strategy: Ability to craft and execute creative marketing strategies that are aligned with the brand and engage the target audience effectively.
• Strategic Planning: Experience in creating strategic marketing plans that align with business goals and long-term objectives.
• Target Audience Segmentation: Proficiency in developing and executing campaigns tailored to specific client segments to increase engagement and conversion.
• Data-Driven Decision Making: Ability to leverage data and analytics tools to monitor campaign performance and refine strategies for better results.
• Branding & Positioning: Experience ensuring brand consistency across all marketing channels while positioning the brand effectively in the market.
• Project Planning & Execution: Strong skills in managing marketing project timelines, workflows, and deliverables to ensure successful campaign execution.
• Cross-Functional Collaboration: Expertise in working with cross-functional teams, including account management, sales and product, to deliver integrated marketing solutions.
• Risk Management & Problem Solving: Ability to proactively identify risks, troubleshoot challenges, and find creative solutions to keep campaigns on track.
• Time Management & Prioritization: Skilled at managing multiple projects simultaneously, balancing competing priorities without compromising quality or deadlines.
• Stakeholder Management: Ability to engage with various stakeholders (e.g., sales, product, leadership) across all levels to align marketing efforts and meet business needs.
• Communication: Strong written and verbal communication skills to ensure clear messaging and efficient collaboration across teams.
• Marketing Automation: Proficiency with marketing automation platforms (preferably HubSpot and Salesforce) to streamline campaigns and improve efficiency.
• Analytics & Reporting: Expertise in using analytics tools (e.g., Google Analytics, BI platforms) to measure campaign success and drive continuous improvement.
• Adaptability & Continuous Learning: Ability to stay informed about new trends, tools, and best practices in marketing to continuously improve marketing strategies and tactics.

Hiring In:

• United States:  AZ, FL, GA, NH, IL, KY, MA, MI, NC, NM, TN, VA 
• Canada: Province of Ontario