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Full-Time

Technology Strategy – Principal

Retail Media Networks

Confirmed live in the last 24 hours

Publicis Groupe

Publicis Groupe

10,001+ employees

Consumer Software
Enterprise Software
Consulting

Senior, Expert

Boston, MA, USA

Category
Backend Engineering
Web Development
Software Engineering
Required Skills
Data Analysis
Requirements
  • Bachelor's or Master's degree in Computer Science, Engineering, or related field; MBA or equivalent business experience preferred.
  • Proven track record of at least 8-10 years in a strategic technology role, with a focus on digital media, advertising, or retail industries.
  • Deep expertise in Retail Media Network, Ad Tech, DSP & SSP, digital signage, and related technologies.
  • Strong business acumen and strategic thinking, with the ability to translate technical concepts into actionable business strategies.
  • Excellent leadership and communication skills, with the ability to influence and collaborate effectively across all levels of the organization.
  • Experience working in a fast-paced, dynamic environment, with a passion for innovation and driving results.
Responsibilities
  • Develop a comprehensive roadmap for building and scaling the retail media network, aligning with business objectives and market opportunities.
  • Stay abreast of industry trends and developments in retail media and digital advertising, contributing to the firm's thought leadership and enhancing our position as a trusted advisor in the retail space.
  • Collaborate with cross-functional teams to develop innovative solutions and offerings that leverage retail media capabilities to drive business impact for clients.
  • Conduct thorough research and evaluation of emerging Ad Tech and platforms to support the Retail Media Network.
  • Define and implement effective monetization strategies, including advertising partnerships, sponsored content, and promotions, to maximize revenue potential.
  • Establish strategic partnerships with technology vendors, content providers, advertisers, and other stakeholders to enhance the network's capabilities and reach.
  • Implement data-driven approaches to monitor and optimize network performance, leveraging analytics and insights to enhance user engagement and ROI.
  • Ensure compliance with relevant regulations and industry standards, and implement robust security measures to protect consumer privacy and data integrity.
  • Provide leadership and mentorship to a team of technical experts, fostering a culture of innovation, collaboration, and continuous learning.
  • Communicate effectively with senior leadership, business partners, and external stakeholders to drive alignment and support for the retail media network initiatives.

Company Stage

IPO

Total Funding

N/A

Headquarters

Paris, France

Founded

N/A

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-3%

2 year growth

-3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe's continuous expansion through strategic acquisitions offers employees opportunities to work on cutting-edge projects and technologies.
  • The company's global reach and diverse portfolio provide a dynamic and multicultural work environment, fostering professional growth and development.
  • The appointment of a new Global CMO to unify marketing and digital transformation efforts could lead to more cohesive and innovative strategies, benefiting employees and clients alike.

What critics are saying

  • The recent decline in European revenue highlights potential vulnerabilities in the advertising market, which could impact job security and growth opportunities.
  • Frequent acquisitions may lead to integration challenges, causing disruptions and inefficiencies within the company.

What makes Publicis Groupe unique

  • Publicis Groupe's aggressive acquisition strategy, including companies like Practia, Tquila ANZ, and Tremend, significantly enhances its digital transformation and AI capabilities, setting it apart from traditional advertising firms.
  • The integration of AI and digital business transformation through Publicis Sapient AI Labs and other acquisitions positions Publicis Groupe as a leader in innovative marketing solutions.
  • Publicis Groupe's focus on expanding its Salesforce capabilities and creating the world's largest affiliate performance marketing platform through acquisitions like VIVnetworks demonstrates its commitment to comprehensive, tech-driven marketing solutions.