Full-Time

Technology Strategy – Principal

Retail Media Networks

Posted on 8/9/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Consulting
Consumer Software
Enterprise Software

Senior, Expert

Boston, MA, USA

Category
Backend Engineering
Web Development
Software Engineering
Required Skills
Data Analysis
Requirements
  • Bachelor's or Master's degree in Computer Science, Engineering, or related field; MBA or equivalent business experience preferred.
  • Proven track record of at least 8-10 years in a strategic technology role, with a focus on digital media, advertising, or retail industries.
  • Deep expertise in Retail Media Network, Ad Tech, DSP & SSP, digital signage, and related technologies.
  • Strong business acumen and strategic thinking, with the ability to translate technical concepts into actionable business strategies.
  • Excellent leadership and communication skills, with the ability to influence and collaborate effectively across all levels of the organization.
  • Experience working in a fast-paced, dynamic environment, with a passion for innovation and driving results.
Responsibilities
  • Develop a comprehensive roadmap for building and scaling the retail media network, aligning with business objectives and market opportunities.
  • Stay abreast of industry trends and developments in retail media and digital advertising, contributing to the firm's thought leadership and enhancing our position as a trusted advisor in the retail space.
  • Collaborate with cross-functional teams to develop innovative solutions and offerings that leverage retail media capabilities to drive business impact for clients.
  • Conduct thorough research and evaluation of emerging Ad Tech and platforms to support the Retail Media Network.
  • Define and implement effective monetization strategies, including advertising partnerships, sponsored content, and promotions, to maximize revenue potential.
  • Establish strategic partnerships with technology vendors, content providers, advertisers, and other stakeholders to enhance the network's capabilities and reach.
  • Implement data-driven approaches to monitor and optimize network performance, leveraging analytics and insights to enhance user engagement and ROI.
  • Ensure compliance with relevant regulations and industry standards, and implement robust security measures to protect consumer privacy and data integrity.
  • Provide leadership and mentorship to a team of technical experts, fostering a culture of innovation, collaboration, and continuous learning.
  • Communicate effectively with senior leadership, business partners, and external stakeholders to drive alignment and support for the retail media network initiatives.

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored strategies that enhance their market presence.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe's focus on AI innovation positions it well for future technological advancements.
  • Expansion into Eastern Europe offers new growth opportunities for Publicis Groupe.
  • Stable leadership under Arthur Sadoun supports long-term strategic planning.

What critics are saying

  • Integrating Wibilong may pose operational challenges and cultural clashes within Publicis Groupe.
  • Eastern European expansion could face regulatory scrutiny and compliance challenges.
  • Continuity under Arthur Sadoun may risk strategic rigidity if market conditions change.

What makes Publicis Groupe unique

  • Publicis Groupe's acquisition of Wibilong enhances its AI-driven platform capabilities.
  • The acquisition of Advertise BG expands Publicis Groupe's reach into Eastern European markets.
  • Bizon acquisition strengthens Publicis Groupe's e-commerce capabilities, especially on Amazon.

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