Senior Digital Marketing Manager

Responsibilities

• Develop, implement, and optimize integrated digital marketing strategies to achieve business objectives.
• Monitor and analyze digital campaign performance, providing actionable insights to improve ROI.
• Create and manage a content strategy that aligns with brand objectives and engages target audiences.
• Lead on-page, off-page, and technical SEO strategies to improve search engine rankings and organic traffic.
• Manage relationships and performance with SEO agencies to ensure high-quality deliverables and results.
• Plan, execute, and optimize paid search and social media campaigns across platforms (Google Ads, Meta, LinkedIn, etc.).
• Manage paid media budgets and track performance metrics to ensure campaigns deliver strong ROI.
• Develop, execute, and adapt a social media strategy that builds brand awareness and drives engagement.
• Analyze website and landing page performance to identify areas for improvement and test strategies to optimize conversion rates, including A/B testing.
• Oversee, maintain, and troubleshoot technical issues on the company’s WordPress websites, ensuring they are optimized for performance, security, and user experience.
• Collaborate with cross-functional teams to align digital strategies with broader business goals.

Required Experience

• 5-7 years experience in content marketing, SEO, paid media, social media, and CRO.
• Experience managing and collaborating with SEO agencies.
• Strong proficiency with WordPress, including customization, troubleshooting, and optimization.
• Data-driven mindset with the ability to use analytics tools (e.g., Google Analytics, SEMrush, Ahrefs) to measure success and identify opportunities.
• Knowledge of A/B testing and CRO tools (e.g., Optimizely, Google Optimize).
• Excellent communication, organizational, and project management skills.
• Up-to-date with the latest trends and best practices in digital marketing and Measurement.