Vice President of Editorial Content

Job Description

The Vice President of Editorial Content will lead the editorial vision and execution that powers MDLinx’s role as the leading endemic hub powered by audience intelligence to deliver the right content to the right physician at the right time . This role requires an innovative leader who can expand our content ecosystem—curated, syndicated, and original—to grow engagement rates among high-value Gen X and Millennial physicians, while shaping a differentiated MDL brand voice across platforms.

This leader will bring an omnichannel mentality and a growth mindset, building editorial strategies that integrate seamlessly with product, data, and marketing to accelerate HCP engagement and unlock new intelligence for pharma partners.

The ideal candidate will be innovative and audience-obsessed with a growth marketer's instinct. They will have mastered omnichannel storytelling and lead with curiosity and a bold, experimental mindset.

Key Responsibilities:

Audience-Driven Editorial Strategy

• Define and execute an editorial vision that establishes MDLinx as the most trusted omnichannel network of news, information, peer connections and services tailored to meet the unique professional and personal needs of HCPs at every stage of their journey.
• Ensure all content—curated, syndicated, and original—embodies a unique MDL point of view and advances trust, credibility, and relevance among physicians.
• Establish the process with an eye on meaningful and enjoyable HCP on-platform experience based on deep understanding of physicians’ unmet needs in the professional media space.

Content Innovation & Variety

• Expand the scope and formats of editorial: interactive quizzes, MOA explainers, video, audio, peer roundups, patient-ready summaries, and more.
• Leverage multi-channel publishing (site, newsletter, alerts, mobile, social, partnerships) to maximize physician engagement and retention.

Data-Informed Growth

• Use content performance metrics (CTR, dwell time, return visits, quiz interactions, specialty-level engagement) to inform editorial priorities and surface emerging audience signals.
• Partner with Data & Analytics to evolve editorial into a driver of audience segmentation and predictive insights.

Cross-Functional Leadership

• Collaborate with Product, Engineering, and Marketing to ideate new content products and support omnichannel engagement programs.
• Align editorial initiatives with sales opportunities, ensuring revenue growth without sacrificing editorial integrity.
• Build partnerships with medical societies, KOLs, and influencers to enrich credibility and diversify content voices.

Team Leadership & Culture

• Lead, inspire, and scale the Editorial team to deliver high-quality, high-velocity content.
• Promote a culture of creativity, accountability, and innovation, balancing editorial excellence with audience growth and engagement imperatives.

Qualifications

• 8+ years in digital content strategy, ideally in healthcare, science, or B2B publishing.
• 4+ years leading editorial teams with proven success driving engagement and growth.
• Expertise in content innovation: multi-format, cross-channel, audience-first approaches.
• Strong grasp of how content fuels audience intelligence, segmentation, and omnichannel activation.
• Demonstrated success building or scaling editorial ecosystems that balance quality, scale, and revenue.
• Collaborative, product-centric mindset; experienced working with Product and Engineering on content-led innovation.
• Exceptional leadership, storytelling, and communication skills.
• Data-driven and analytics-oriented: comfortable making editorial decisions based on performance insights.