Marketing Manager

CNH is a world-class equipment and services company dedicated to advancing the noble work of agriculture and construction workers. Driven by our shared purpose of Breaking New Ground, we are passionate about bringing Innovation, Sustainability, and Productivity to all that we do. As a truly global company, CNH’s 37,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world through our core brands: Case IH, STEYR, New Holland Agriculture, CASE, and New Holland Construction.

The Case IH Regional Marketing Manager (RMM) will align cross-functionally with our dealer network, marketing team, and regional sales team(s) to increase marketing success and drive growth. The RMM builds and maintains relationships with the dealer channel as a trusted partner and marketing resource.

In this role, RMMs work collaboratively with Case IH dealers to develop and implement strategic marketing initiatives to meet business goals.

The RMM is a steward, cultivator, and protector of the Case IH brand while empowering dealers through a consultative approach with marketing strategies, insights and tools to support dealer success.

• Partners with the Case IH North American Dealer Network to develop strategic marketing plans to drive business success.
  • Proactive cross-functional partnering with Case IH territory sales and support teams
  • Proactively shares local market knowledge, marketing best practices and custom solutions to support dealer goals
  • Uses all data channels available both internally and externally to inform dealer marketing strategy
  • Serves as marketing liaison for proper use and monitoring of all trademark issues, brand guidelines, advertising standards, etc.
  • Plans dealer trainings and information sharing, including quarterly webinars and periodic marketing sessions.
  • Provides guidance for in-store marketing and promotions
  • Understands and promotes a holistic approach to marketing the full product lifecycle, including Wholegoods, Capital, Parts and Service
  • Supports dealers through internal Case IH systems, including the Digital Asset Manager (DAM), Dealer Portal, social media platforms, co-op claims site and more
  • Increases dealer awareness and utilization of marketing tools and resources available from Case IH
  • Educates dealers about the co-op program and marketing funds available
• Collaborates with marketing communications team to ensure strategic alignment and successful execution of key communication initiatives supporting dealer marketing plans
  • Uses dealer feedback, voice-of-customer data and regional market insights to understand audience needs and regional market opportunities
  • Develops, implements, and reports on marketing strategies, campaign assets and tactics that enhance dealer engagement and utilization
  • Evaluates local partnership opportunities, including sponsorships, community engagement and brand placements
  • Assists with local photo/video shoots to capture regional content and marketing assets
  • Identifies marketing opportunities and coordinates collaboration and content with approved local influencers
  • Leverages local media opportunities to enhance regional and dealer messaging
• Ensures representation, knowledge sharing and alignment across marketing and regional sales teams
  • Supports opportunities for enhancing the relationship between sales, marketing and dealers
  • Provides input throughout annual marketing communication strategic planning process
  • Delivers a positive Case IH brand experience at regional tradeshows and events, dealer engagements, sponsorship activations, and more

• Bachelor's degree in a Business, Marketing, or Communications
• 8+ years’ experience in marketing, communications, channel management or sales
• Up to 40% travel time in the field

CNH offers a wide variety of benefits that not only encourages wellness and preventive care, but we also provide the right tools and programs to help you achieve it.  Our benefits package includes medical, dental, vision, disability, and life insurance.  Our industry leading 401k will support you in meeting your retirement objectives.  Additional benefits include paid parental leave, flexible work policies, opportunities for self-development and paid leave for specific activities. Click here for more information! 

The annual salary for this role is $105,000 - $141,000 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)

US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal “EEO is the Law” poster here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here.

If you need reasonable accommodation with the application process, please contact us at [email protected].

Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, colour, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.