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Senior Field Marketing Manager
Confirmed live in the last 24 hours
London, UK
Experience Level
Desired Skills
  • Develop the regional/local field marketing plans to supports sales objectives growing existing and acquiring new customers in specific territories
  • Research, recommend and execute targeted regional/local marketing plans that include but are not limited to field events, partner activities, assisting with industry events/tradeshows, establishing local relationships with related associations or communities, executive roundtables, etc
  • Ensure alignment with corporate digital/demand generation programs (e.g., webinars, direct email, advertising) and if necessary, localise to extend reach or impact
  • Collaborate with account teams to craft account-level marketing plans for top strategic accounts
  • Understand complex buying/selling processes involving multiple decision-makers for software and services purchases
  • Work cross-functionally to oversee the timely execution of the field-marketing plan
  • Track and measure demand-to-close metrics across field marketing programs, optimising resources against regional objectives
Desired Qualifications
  • Experience in high technology B2B enterprise software field marketing required; SaaS/on-demand software experience highly desired
  • Proven track record working directly with internal customers developing strong working relationships and earning the role of 'trusted advisor'
  • Experience defining acquisition account-based goals and objectives in conjunction with Sales. Be comfortable providing data and insights on acquisition accounts as well as contacts within these accounts
  • Experience of 1:1 Account Based Marketing techniques and demonstrable ability to work with cross-functional commercial teams to develop ABM programmes for key accounts
  • Proven ability to think “big picture”; and use both traditional and modern marketing tactics to design effective programs
  • CRM (Salesforce.com) and Marketing Automation (Marketo) experience strongly preferred
  • Strong analytical skills to identify ROI of marketing programs
  • Located to attend London office, UK

1,001-5,000 employees

Connected planning platform
Company Overview
Anaplan is transforming how enterprises across industries see, plan, and drive business performance. Anaplan customers gain digital-led agility to rapidly pivot strategies, redeploy resources, and optimize plans for growth, efficiency, demand, and profitability. Anaplan's mission is to equip teams to overcome obstacles and seize opportunities ahead of competitors.
  • Insurance, Health & Wellness- Accidental death and dismemberment (AD&D) Insurance, Dental Insurance, Disability Insurance, Health Insurance, Vision Insurance, Life Insurance, Health Savings Account (HSA), Maternity & Paternity Leave, Unlimited PTO, Gym Discount, Sick Time
  • Financial & Retirement - 401k 50% match on the first 3% of base salary, Employee Stock Purchase Program (ESPP), Flexible Spending Account (FSA), Roth 401k
  • Home - Bereavement Leave, Fertility Assistance, Immigration Assistance, Relocation Bonus, Remote Work
Company Core Values
  • Open
  • Authentic
  • Inclusive
  • Collaborative
  • Creative
  • Tenacious
  • Start with Our Customers
  • Think Big and Act Bold
  • Win with Speed and Innovation
  • Act Like Owners