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Full-Time

Performance Marketing Specialist

Confirmed live in the last 24 hours

PocketHealth

PocketHealth

51-200 employees

Cloud platform for medical imaging records

Enterprise Software
Healthcare

Junior, Mid

Remote in Canada

Category
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Requirements
  • A strong understanding of DTC marketing
  • A successful track record of driving demand through a variety of paid channels
  • Deep experience with Paid Search, Paid Social, and Programmatic advertising
  • Experience working with creative teams/agencies
  • A growth mindset and a comfort level operating in fast-moving, high growth environments
  • The ability to interpret data and results, and turn them into actionable insights that drive decision-making
  • Experience working effectively with cross-functional teams, in particular Brand, Comms, and Product Marketing
  • 2+ years of experience in a similar role
Responsibilities
  • Manage day-to-day campaign management across paid social, paid search, and programmatic
  • Ensure campaigns are pacing in line with our budgets while making necessary optimizations in line with our performance KPIs
  • Become an expert on the nuances of the healthcare market so you can effectively drive growth through paid channels
  • Work with internal and external partners to develop the right creative, copy, and audience segmentation to effectively target patients and providers
  • Measure and report on the effectiveness of campaigns, programs and channels and develop insights and recommendations
  • Conduct ongoing testing and experimentation

PocketHealth is a leading provider of a patient-centric cloud platform designed to enhance accessibility to medical imaging records. It supports seamless electronic sharing among 500+ hospitals and imaging clinics in North America. This focus on secure, unified image management demonstrates a commitment to integrating advanced technology with healthcare delivery, making it an ideal workplace for professionals who are passionate about leveraging technology to improve patient outcomes and operational efficiency in the healthcare sector.

Company Stage

Series B

Total Funding

$55.6M

Headquarters

Toronto, Canada

Founded

2016

Growth & Insights
Headcount

6 month growth

12%

1 year growth

23%

2 year growth

65%
Simplify Jobs

Simplify's Take

What believers are saying

  • Recent Series B funding of $33M USD indicates strong investor confidence and provides substantial capital for growth and innovation.
  • The addition of a seasoned Chief Marketing Officer from Top Hat suggests a strategic focus on scaling marketing efforts and brand visibility.
  • Rapid growth since its 2016 launch, with over 500 clients, demonstrates market demand and successful adoption of its platform.

What critics are saying

  • The competitive landscape of digital health platforms is intense, requiring continuous innovation to maintain a competitive edge.
  • Dependence on partnerships for service quality could pose risks if partner organizations face operational challenges.

What makes PocketHealth unique

  • PocketHealth focuses on patient-centric medical image sharing, setting it apart from traditional medical imaging companies that primarily serve healthcare providers.
  • The platform's emphasis on secure, digital access and sharing of medical images directly with patients enhances patient autonomy and engagement.
  • Strategic partnerships with organizations like Open MRI, LLC, bolster PocketHealth's service quality and expand its reach.