About The Team

HashiCorp is growing rapidly and is expanding our focus on executive marketing programs. As a member of the Events & Corporate Programs team, the Senior Executive Marketing Manager will continue to innovate and fully manage the Customer Advisory Board (CAB) program, launch the Executive Sponsorship Program, and partner with the Executive Briefing Center (EBC) Manager to execute EBCs. Our executive marketing programs help move accounts through our sales cycle faster and more effectively, while encouraging and strengthening relationships between our top customers with the HashiCorp executive team and the product leadership team. Additionally, the Senior Executive Marketing works closely with HashiCorp’s sales team, our Executive team, high profile Customers, and the Marketing team to deliver first-in-class programs and strengthen relationships with our customers.

The Right Candidate

The right candidate for this role will closely align Executive Customer efforts with HashiCorp values, brand, and principle driven culture in mind. You will do this by immersing yourself in the company principles and actively learning our voice and mission in the industry. You are passionate about being a strong contributor to a team and want to help move our business forward. You are a self-starter and thrive in a fast-paced, goal-oriented environment. You proactively strategize and align your executive marketing program goals to company needs, and also enjoy the ever-changing nature of new programs and can adjust accordingly. You enjoy taking ideas from inception to execution and look for ways to improve and optimize with each iteration. You are very meticulous, have strong communication skills, and are constantly ensuring the executive marketing programs are aligned with sales and company needs. You like to think strategically and take a highly personalized approach to marketing.

Responsibilities

• Fully strategize, lead, and manage our global Customer Advisory Board program
• Handle all aspects of each CAB meeting (both in person and virtually) and ensure consistency in touch points throughout the year
• Collaborate closely with our Executives, Sales Leadership Team and Product Line Leaders to continue to expand our CAB program, globally
• Partner closely with the Sales Leadership Team to conceptualize and launch the first iteration of an Executive Sponsorship Program
• Work closely with the Corporate Communications team to fully demonstrate our executive customer relationships across all aspects of our marketing initiatives
• Explore ways to advance our executive marketing programs in order to deliver outstanding experiences
• Introduce new insights to keep executive alignment consistent and getting consistent results
• Collaborate with internal collaborators to deliver a flawless customer journey across all touch points
• Have the ability to implement sponsorship for executive focused third party conferences

Skills & Experience:

• 5+ years in marketing with experience in Executive Marketing Programs or Field Marketing with a focus in executive touchpoints
• Strong written and verbal skills and proficient in communicating with executives
• Ability to work closely with a distributed sales team
• Strong interpersonal skills and comfortable in a range of environments from overseeing C-level executive meetings to coordinating with EAs
• Ability to coordinate, lead, and implement multiple meetings across numerous partners concurrently
• Ability to implement quickly and able to tackle problems on the spot when needed
• Actively seek candid feedback from relevant stakeholders
• Ability to build memorable, first class experiences for our executive stakeholders and customers

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