Full-Time

Product Counsel

Legal & Stock, Research & Development

Posted on 9/19/2025

Asana

Asana

1,001-5,000 employees

Task management and project collaboration platform

Compensation Overview

$202k - $229k/yr

Company Historically Provides H1B Sponsorship

San Francisco, CA, USA

Hybrid

Standard in-office days are Monday, Tuesday, and Thursday.

Category
Legal & Compliance (2)
,
Required Skills
Machine Learning
Requirements
  • JD from an accredited law school; U.S.-qualified (California bar or registered in-house counsel preferred)
  • 3+ years of experience as in-house product counsel at a SaaS company and/or at a law firm advising high-growth SaaS companies on product, IP, and strategic partnerships; In-house experience preferred
  • Experience in one or more areas: SaaS applications, collaboration and productivity software, and international compliance strategies
  • Experience advising on generative AI/machine learning feature development or transactions
  • Creative and practical problem-solver, comfortable assessing risk, weighing tradeoffs, and advising on decisions in novel and complex situations
  • Eagerness to dive in, build, and drive projects independently
  • Enterprise customer-oriented with a demonstrated ability to build strong relationships and align diverse stakeholders
  • Excellent communicator, adept at articulating legal risks and tradeoffs clearly to non-legal audiences and adapting communication styles to convey complex legal advice effectively
  • Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
Responsibilities
  • Advise Asana’s R&D teams (Product, Engineering, Design), under the guidance of the Lead Product Counsel, on legal and compliance matters for Asana’s collaborative work management platform and AI offerings
  • Review and analyze product and engineering specifications of proposed Asana features, partnering with Privacy, Commercial, Marketing, and Corporate Legal to identify, communicate, and resolve legal concerns
  • Develop innovative processes to scale legal support for our fast-moving R&D teams, including risk assessment and compliance documentation practices
  • Collaborate with Product Marketing and other product teams, with oversight from the Lead Product Counsel, on go-to-market plans and materials
  • Partner with Commercial Legal on strategic and technology partnerships
  • Work with Asana R&D teams to identify and develop opportunities for patent applications and other IP protection

Asana helps teams organize, assign, and track work to boost productivity. Its platform lets users create tasks and projects, assign owners, set due dates, and monitor progress through views like lists, boards, and timelines. Real-time insights and over 200 integrations with other tools help teams coordinate and adapt to changing priorities. Asana runs on a subscription model, with customers paying monthly or yearly for access, plus optional premium features. It differentiates itself through focused onboarding support for data migration, a wide network of integrations, and clear, shared visibility into who is responsible for what and when it is due. The goal is to help organizations collaborate more effectively, deliver quality work faster, and scale work management from small teams to large enterprises.

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

San Francisco, California

Founded

2008

Simplify Jobs

Simplify's Take

What believers are saying

  • AI Studio and AI Teammates are already driving new ARR.
  • Enterprise traction and net retention are improving across cohorts.
  • New vertical applications expand Asana into IT, builders, and services.

What critics are saying

  • Microsoft, Google, and OpenAI bundle similar workflows into existing suites.
  • Seat-based pricing weakens when agents reduce human user counts.
  • AI monetization remains concentrated in early adopters and can stall.

What makes Asana unique

  • Asana combines work management with AI-powered automation and governance.
  • The Work Graph links human and agent workflows in shared context.
  • StackAI adds cross-system agent execution across enterprise tools.

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Your Connections

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Benefits

Mental Health Support

Wellness Program

Professional Development Budget

Family Planning Benefits

401(k) Retirement Plan

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

2%
The Daily Post
May 29th, 2026
Asana Expands AI Capabilities with StackAI Acquisition

Asana Expands AI Capabilities with StackAI Acquisition

Beritaja
May 28th, 2026
Asana acquires workflow automation firm Stack AI to boost AI-native platform

Asana has acquired workflow automation startup Stack AI as part of its effort to position itself as an AI-native workplace platform. The company declined to disclose financial terms of the deal. Stack AI, part of Y Combinator's Winter '23 cohort, designs agents that operate within existing business systems, pulling data from Salesforce, Slack, Google Workspace and other platforms. The startup had raised just under $20 million, including a recent $16 million Series A round from investors including Gradient, Epaklon Capital and Vercel CEO Guillermo Rauch. Stack AI's founders, Tony Rosinol and Bernard Aceituno, will join Asana following the acquisition. The deal was announced alongside Asana's earnings call and forms part of the company's broader strategy to transform its platform into "the operating system for human-agent teams".

Virtuos Digital
May 22nd, 2026
Virtuos Digital Becomes Workday partner, strengthening its ai-driven Employee Experience portfolio.

Virtuos Digital Becomes Workday partner, strengthening its ai-driven Employee Experience portfolio. Virtuos Digital (VDC), the global enterprise transformation company specializing in Customer Experience (CX) and Employee Experience (EX), today announced its formal partnership with Workday, the leading cloud platform for Human Capital Management (HCM) and Financial Management. Gurugram (IN) - 22nd May, 2026 NEWS News / Virtuos Digital Becomes Workda... Virtuos Digital (VDC), the global enterprise transformation company specializing in Customer Experience (CX) and Employee Experience (EX), today announced its formal partnership with Workday, the leading cloud platform for Human Capital Management (HCM) and Financial Management. The partnership significantly expands Virtuos Digital's Employee Experience practice and completes its integrated EX Stack architecture built around: * Asana for goals, collaboration, and execution * Smartsheet for program governance and automation * Workday for HCM, talent, and workforce management * Workian for privacy-first workforce intelligence and AI analytics Together, these platforms form a unified enterprise workforce ecosystem designed to help organizations improve employee engagement, operational clarity, productivity, and customer outcomes. "Workday completes the architecture we have been building intentionally over the last several years," said Venky Vijay Reddi, CEO of Virtuos Digital. "When Asana, Smartsheet, Workday, and Workian operate together inside our VEERED model, organizations gain more than a technology stack - they gain the foundation of a high-performance enterprise." The Workday practice will officially open for enterprise advisory and implementation engagements in Q3 2026 under VAVES PRO, Virtuos Digital's AI-augmented professional services division. The practice will support: * HCM Core and Business Process Framework * Talent Management and Performance * Recruiting and Workforce Planning * Reporting and Analytics * Payroll from third parties Including its own coming soon! * Enterprise Integrations Virtuos Digital will also provide AI-enabled integrations connecting Workday with Asana, Smartsheet, Workian, and October.ai to create a seamless intelligence layer across workforce operations and enterprise delivery. At the center of the EX Stack is Workian, Virtuos Digital's proprietary workforce intelligence platform that delivers AI-driven productivity insights while maintaining a strong privacy-first architecture. The company believes Employee Experience and Customer Experience are increasingly interconnected. Research highlighted in the release shows that improvements in employee engagement directly correlate with measurable gains in customer satisfaction and long-term enterprise value. "EX and CX are no longer separate conversations," added Reddi. "Every improvement in workforce clarity, engagement, and intelligence ultimately improves customer experience. That connection is now measurable, operational, and strategic." The partnership further strengthens Virtuos Digital's AI-first transformation strategy under the VEERED.ai operating model, which combines AI augmentation, workforce intelligence, automation, and human-centered transformation practices. With over 18 years of enterprise delivery experience, 500+ clients across 40+ countries, and partnerships spanning Salesforce, ServiceNow, Oracle, Creatio, Agiloft, Asana, Smartsheet, and now Workday, Virtuos Digital continues to expand its position as a next-generation enterprise transformation company for the AI era. About Virtuos Digital (VDC). Virtuos Digital is a global enterprise transformation company specializing in Customer Experience (CX), Employee Experience (EX), AI, CRM, WorkOS, and digital transformation solutions. Headquartered in Gurugram India with Global operations across US, Asia-Pacific, Europe, the Middle East, and India, Virtuos helps enterprises transform at the speed AI demands.

Yahoo Finance
Apr 12th, 2026
RBC upgrades Asana to Sector Perform with $7 target as AI Studio hits $6M ARR

RBC Capital analyst Rishi Jaluria upgraded Asana to Sector Perform on 1 April, maintaining a $7 price target following management meetings. The analyst noted that AI Studio has reached $6 million in annual recurring revenue with eight customers spending at least $100,000. The AI Teammates beta launched with 200 customers as an entry point for broader adoption. Jaluria said the company is receiving strong feedback on both products and expects AI to contribute 15% of new annual recurring revenue this year. The upgrade follows Asana's fourth-quarter results, which showed adjusted earnings per share of 8 cents versus a 7-cent consensus estimate and revenue of $205.57 million versus $205.13 million consensus. Previously, KeyBanc and Bank of America lowered their price targets whilst maintaining positive ratings.

Yahoo Finance
Apr 4th, 2026
Asana faces investor scrutiny as billings slow, retention drops below 100%

Asana has reported softer billings growth, net revenue retention below 100%, and an extended customer acquisition cost payback period, raising concerns about customer demand and retention. The combination of weaker expansion from existing customers and slower returns on sales and marketing spend suggests growth investments are taking longer than expected to generate recurring revenue. In February 2026, Asana increased its share repurchase authorisation to $410 million, a move that raises questions about capital allocation between shareholder returns and funding product innovation crucial for future growth. The company's narrative projects $1 billion revenue and $114.5 million earnings by 2029, requiring 8.3% annual revenue growth. Some analysts had already assumed conservative growth of 8.4% annually with no profitability by 2028, and recent retention challenges could push forecasts lower.

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