Full-Time

Manager – Media Planning

Posted on 9/27/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global marketing and communications services provider

Mid

New York, NY, USA

Category
Project Management
Strategy Development
Business & Strategy
Requirements
  • A minimum of 3 years of digital media planning experience
  • Excellent written and verbal communication skills
  • Ability to prioritize and organize projects for self and Associate(s)
  • Excellent understanding of media fundamentals
  • Demonstrates ability in training and leadership capability
  • Provides an energy level that brings new and exciting ideas to the planning function
Responsibilities
  • Assists Associate Director with all aspects of digital media plan development/recommendations
  • Interprets communications/digital media strategy and translates into communication planning action steps
  • Oversees/manages Associate(s) and day-to-day operation of all media activity
  • Demonstrate initiative by researching and identifying valuable information/insights to improve media product
  • Fully embraces Connections that Captivate and uses as guiding principles for all media/communication recommendations
  • Determines and supervises the best possible implementation of all approved communication plans and projects
  • Acts as primary point of contact for client stewardship requests
  • Learns and understands all phases of the clients’ marketing objectives and provides media recommendations to deliver against these objectives
  • Understands all proprietary research tools/processes and applies learning during communication planning
  • Prepares and presents communication plans, as needed, including objectives, strategy, rationale, and all backup materials
  • Establishes strong working relationship with partner agencies (where/when applicable), delivering a seamless communications process
  • Demonstrates agility via multitasking multiple brands, strategic development and plan stewardship, management of Associate(s)
  • Develops collaborative working relationship with all implementation teams, ensuring they fully understand brand communication objectives/strategies
  • Trains and develops Associate(s), including: Effective level of delegation, Managing group dynamics/relationships between Associate(s)
  • Establishes and demonstrates strong leadership skills
  • Evaluates performance of Associate(s) via PMP process, including assisting in the establishment of the cascading goals
  • Checks work of Associate(s) to ensure accuracy
  • Identifies opportunities for Associate(s) career development
  • Participates in MDS Training offerings

Publicis Groupe focuses on marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The goal of Publicis Groupe is to drive client success through tailored marketing strategies that leverage the latest in data and technology.

Company Size

10,001+

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

Simplify Jobs

Simplify's Take

What believers are saying

  • Acquisitions like Lotame and Profitero expand Publicis Groupe's technological and commerce solutions.
  • Focus on AI-driven marketing enhances personalized customer experiences and campaign effectiveness.
  • Omnichannel marketing strategies offer seamless integration of online and offline efforts.

What critics are saying

  • Emerging platforms like TikTok and Instagram attract significant advertising spend from traditional media.
  • Rapid AI evolution may outpace Publicis Groupe's current capabilities, risking competitive disadvantage.
  • Economic uncertainties in Europe and North America could reduce client marketing budgets.

What makes Publicis Groupe unique

  • Publicis Groupe's 'Power of One' approach integrates diverse services for seamless client solutions.
  • Recent acquisitions enhance Publicis Groupe's AI and digital transformation capabilities.
  • Publicis Groupe's global reach and diverse client base strengthen its market position.

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Company News

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Sep 19th, 2024
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