Full-Time

Marketing Operations Manager

Posted on 6/11/2024

Tropic

Tropic

201-500 employees

SaaS spend management and procurement software


Mid, Senior

Remote in USA

Required Skills
Sales
Hubspot
Salesforce
Marketing
Asana
Data Analysis
Google Analytics
Requirements
  • 3-5 years of Marketing/Sales/Revenue Operations experience
  • Advanced knowledge of Hubspot Marketing Automation, Salesforce, and 6Sense
  • Experience with Clearbit, Clari, Qualified, Google Analytics, Asana preferred
  • Experience with developing ROI reporting for marketing teams, managing budgets, and collaborating on team goal setting
  • Deep understanding of the marketing technology landscape and the ability to quickly evaluate and learn new technologies
  • Data-driven with strong quantitative and analytical skills
  • Strong track record of developing and maintaining highly collaborative cross-functional relationships and managing cross-functional projects
  • Maintaining visibility and reporting on Martech best practices and ensuring the team is optimizing and leveraging their tools efficiently
Responsibilities
  • Own the development of marketing operations processes, tech stack, and analytics/reporting
  • Manage and track the marketing budget, ensure all new requests are accounted for, and track ROI on key programs
  • Maintain weekly and quarterly reports on team performance against goals and identify trends
  • Manage and optimize marketing lead funnel, including lead/account scoring, nurture programs, attribution, and reporting
  • Support and execute email strategy, including campaign creation, audience segmentation, automation, and reporting
  • Create and maintain demand gen and ABX reports and dashboards for funnel performance and marketing-sourced opportunity and pipeline creation
  • Work closely with Marketing, Revenue Operations, and Sales teams to drive cross-functional efficiency and alignment on metrics
  • Pull reporting for marketing team to support QBRs
  • Manage the hygiene and quality of the marketing lead database
  • Own process improvement, drive change and efficiencies that scale across marketing programs, systems, technologies, and reporting
  • Establish documentation, templates, and training for marketing team members
  • Evaluate new technologies to improve marketing team performance
  • Analyze marketing and sales data to develop insights and make recommendations

Tropic offers a SaaS spend management and procurement software that provides visibility and control over spending, contracts, and suppliers. The platform combines procurement workflows, supplier management, and benchmark data to identify and act on savings opportunities.

Company Stage

Series B

Total Funding

$67.1M

Headquarters

New York, New York

Founded

2019

Growth & Insights
Headcount

6 month growth

-6%

1 year growth

18%

2 year growth

190%