Sr Brand Strategist

Meta x Gaming

Confirmed live in the last 24 hours

201-500 employees

Website

Global digital agency enhancing brand-consumer connections

Company Overview

Viral Nation, a global digital and social agency, excels in driving growth and fostering connections through performance and innovation. The company's competitive advantage lies in its use of real-time data and first-hand insight to bridge the gap between brands and consumers, delivering superior value to their communities. As an industry leader, Viral Nation collaborates with individuals who have an in-depth understanding of their audiences, enabling the creation of smarter, more effective strategies.

AI & Machine Learning

Data & Analytics

Crypto & Web3

B2B

Company Stage

N/A

Total Funding

N/A

Founded

2014

Headquarters

Toronto, Canada

Growth & Insights

Headcount

6 month growth

↑ 4%

1 year growth

↑ 29%

2 year growth

↑ 85%

Locations

Canada

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Agile

Marketing

CategoriesNew

Product

Growth & Marketing

Social Media

Requirements

A minimum of 6+ years work experience in a similar role
Experience in an agency environment is required
Tech and gaming experience in asset
Expert in influencer marketing and/ or social media marketing
Strong knowledge in ideation, planning, and storytelling
Ability to work under pressure in a fast paced environment

Responsibilities

Develop and ideate agile brand, copy and creative strategies, based on the client's objectives, and target audience
Develop and execute creative copy that resonates with target audiences and reflects brand values and messaging
Develop and adhere to brand guidelines and tone of voice documents to ensure consistent messaging and creative/socials across all platforms
Conduct research on industry trends, target audience, and competitors to inform creative direction and messaging
Work with designers to ensure that assets work together seamlessly to create a cohesive brand experience
Industry expert in Gaming and Tech
Identify gaps and opportunities throughout the customer journey and define how to fill/leverage them
Analyze and interpret data and insights
Develop and ideate engaging strategic content ideas
Present strategies to clients, stakeholders - internally and externally
Work closely with the Accounts Team and Content & Creative teams to execute on the strategies developed
Stay up to date with latest trends & top performing influencers/content creators Monitor industry content and trends across all channels to understand market competition and analysis

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fueled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

About the Role

We are currently seeking a Sr. Brand Strategist (Meta x Gaming), who will be the day-to-day lead on all brand/creative and copy-led strategies for multiple streams of business and industries we service within Viral Nation. As a Sr. Brand Strategist you will be responsible for developing and implementing innovative strategies in order to strengthen our client’s marketing and brand initiatives to raise their digital presence and create social buzz. You are an expert of current marketing tools and strategies. You are able to lead and devise integrated marketing campaigns from concept to execution. You will be working with various social media platforms and are up to date on the latest brand/influencer marketing trends & best practices in tech gaming and other industries.

Duties and responsibilities:

Develop and ideate agile brand, copy and creative strategies, based on the client’s objectives, and target audience
Develop and execute creative copy that resonates with target audiences and reflects brand values and messaging
Develop and adhere to brand guidelines and tone of voice documents to ensure consistent messaging and creative/socials across all platforms
Conduct research on industry trends, target audience, and competitors to inform creative direction and messaging
Work with designers to ensure that assets work together seamlessly to create a cohesive brand experience
Industry expert in Gaming and Tech
Identify gaps and opportunities throughout the customer journey and define how to fill/leverage them.
Analyze and interpret data and insights
Develop and ideate engaging strategic content ideas
Present strategies to clients, stakeholders - internally and externally
Work closely with the Accounts Team and Content & Creative teams to execute on the strategies developed
Stay up to date with latest trends & top performing influencers/content creators
Monitor industry content and trends across all channels to understand market competition and analysis

Additional skills:

A minimum of 6+ years work experience in a similar role
Experience in an agency environment is required
Tech and gaming experience in asset
Expert in influencer marketing and/ or social media marketing
Strong knowledge in ideation, planning, and storytelling
Ability to work under pressure in a fast paced environment

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.