Paid Search Specialist



1,001-5,000 employees

Empowering global education with high-quality digital learning.


$58,000 - $75,000

Bonus, Employee Stock Purchase Plan

Junior, Mid

Remote in USA + 1 more

Required Skills
Google AdWords
Data Analysis
  • 1-3 years experience in paid media management, digital marketing strategy, business/marketing analytics, or related role
  • Experience with digital marketing platforms (such as Google Ads, Microsoft Ads, Facebook, or LinkedIn)
  • Experience with Google Marketing Platform (SA360, DV360) a plus
  • Attention to detail and excellent time management skills
  • Demonstrated data analysis abilities and data-driven approach to problem solving
  • Highly motivated to become an expert in digital marketing and directly manage a complex portfolio of campaigns
  • Self-motivated learner and process-based thinker
  • Strong business writing skills and ability to produce high quality documents
  • Strong interpersonal skills, particularly influencing and listening skills
  • Bachelor’s degree or higher
  • Manages the strategy, execution, and performance of paid search marketing campaigns aimed at generating leads for a defined portfolio of degree, boot camp, and executive education programs
  • Accountable for pacing to budget and delivering lead volume and revenue within cost-per-acquisition and ROI targets
  • Develops hypotheses and executes A/B tests to drive business decisions on creative, audience targeting, and platform capabilities
  • Uses critical thinking, data analysis, and platform expertise to conduct root cause analysis generate actionable plans to optimize full-funnel volume and cost efficiency
  • Performs ongoing keyword discovery, expansion and optimization
  • Builds reports to monitor KPIs and communicate performance trends
  • Works collaboratively with program-specific marketing stakeholders to optimize performance goals and prioritize work according to business impact
  • Proactively identifies opportunities for audience, geography, and channel expansion
  • Stays up-to-date on industry best practices and applies them as appropriate

2U is a leading company in the online education sector, connecting over 76 million learners with top-tier universities and industry experts, providing a comprehensive, free-to-degree online education. The company places a strong emphasis on student success, designing their approach to yield transformative outcomes, whether for online course applicants or degree-program graduates seeking career advancement. This focus on student achievement, coupled with partnerships with prestigious educational institutions, gives 2U a competitive edge in the rapidly growing field of online education.

Company Stage


Total Funding



Lanham, Maryland



Growth & Insights

6 month growth


1 year growth


2 year growth