Full-Time

Senior Vice President – Vertical Lead

Dining

Posted on 8/6/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Compensation Overview

$197k - $260k/yr

Senior

Chicago, IL, USA

Category
Strategy Development
Business Development
Business & Strategy
Required Skills
Sales
Requirements
  • Proved and demonstrated industry expertise in Dining / Restaurant / QSR space industry a must
  • Diverse Client Management Experience (client side, ad solutions, direct marketing, agency experience) within the Dining / Restaurant / QSR space
  • 15+ years of demonstrated consultative and solution-oriented Sales & Business Development Experience; strong negotiation and closing skills
  • Multi-disciplined marketer who is well-versed across digital channels (online, omni-channel messaging, data, services) as well marketing technology platforms
  • Established track record of owning Profit & Loss on revenue targets of $100M - $200M
  • Ability to assess client objectives and formulate communication strategy directly to those client objectives across customer marketing initiative that span adtech and martech needs and tie this to the Epsilon suite of product
  • Self-motivated driver with strong skills in prioritization and revenue achievement
  • Strong business and strategic planning acumen; able to identify opportunities, participate in new business, and close sales
  • Leadership skills that develop the team for future growth
  • Solid quantitative background with an understanding of analytic tools and techniques
  • Deep understanding of marketing program design, execution, and measurement
  • A learning leader mindset – that leads with curiosity that help solve problems and speed up process
  • Thrives in a challenging, evolving and demanding environment

Publicis Groupe specializes in marketing, communications, and digital transformation, serving a wide array of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creativity to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates its various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored strategies that enhance their market presence.

Company Size

10,001+

Company Stage

IPO

Headquarters

Paris, France

Founded

1926

Simplify Jobs

Simplify's Take

What believers are saying

  • BR Media acquisition enhances data-driven audience strategies and campaign impact.
  • Expansion into Latin America with Retargetly and Practia indicates growth in emerging markets.
  • Advertise BG acquisition boosts performance marketing capabilities in Eastern Europe.

What critics are saying

  • Increased competition in influencer marketing from firms like WPP and Omnicom.
  • Potential challenges in integrating BR Media's operations with Publicis' global structure.
  • Rapid AI evolution may outpace Publicis' current capabilities against competitors like Accenture.

What makes Publicis Groupe unique

  • Publicis' acquisition of BR Media enhances its influencer marketing capabilities significantly.
  • Strategic expansion into Latin America shows Publicis' targeted growth in emerging markets.
  • Strengthening AI-driven platforms with Wibilong acquisition boosts conversational AI offerings.

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Company News

Digiday
Mar 6th, 2025
Publicis Groupe to buy Lotame in a rare instance of agency-led ad tech consolidation

The deal is part of the $1.5 billion the Parisian holding company has spent on acquisitions over the past six months.

Exame
Feb 15th, 2025
Publicis Acquires BR Media for R$ 550M

Publicis announced the acquisition of Brazil's BR Media Group, a leading influencer marketing firm with over 500,000 creators. The deal, valued at approximately R$550 million, aims to integrate BR Media's data technology with Publicis' Epsilon platform, enhancing audience strategies and campaign impact. This move is part of Publicis' strategy to expand in Latin America, following previous acquisitions like Retargetly and Practia.

Maddyness
Dec 4th, 2024
Wibilong sold to Publicis for millions

Stéphane Boukris sold the conversational platform Wibilong to Publicis for over €2 million, after purchasing it for €200k in 2019. Initially in decline under Teleperformance, Wibilong was revitalized by Boukris and David Schwarz, expanding its client base and enhancing its AI-driven platform. They also brought back founder Jean-Christophe Hua to lead the company. Boukris, an investor in 53 startups, previously sold Ametix to La Poste and Excelsior to Alan Allman Associates.

GlobeNewswire
Sep 19th, 2024
Publicis Groupe annonce l'acquisition de Mars United Commerce

PUBLICIS GROUPE ANNONCE L’ACQUISITION DE MARS UNITED COMMERCE, CRÉANT AINSI LE LEADER DU COMMERCE CONNECTÉ ...

Fusacq
Jul 22nd, 2024
PUBLICIS GROUPE met la main sur l'agence DOWNTOWN PARIS, FUSACQ Buzz

PUBLICIS GROUPE met la main sur l'agence DOWNTOWN PARIS

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