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Full-Time

Field Marketing Manager

Yrs, UK Remote

Posted on 10/18/2024

SonicWall

SonicWall

1,001-5,000 employees

Provides cybersecurity solutions and services

Consulting
Cybersecurity

Mid

Remote in UK

Remote work is available.

Category
General Marketing
Growth & Marketing
Required Skills
Lead Generation
Data Analysis
Requirements
  • 3+ years of experience in B2B marketing, with a focus on field or regional marketing.
  • Experience in IT or channel environments is a plus but not essential.
  • Willingness to travel and work from the Basingstoke office 3-4 days per month.
  • Strong project management and organizational skills.
  • Ability to communicate well and build relationships with internal teams and external partner community.
  • Analytical mindset and comfortable with data analysis.
  • Creative, self-driven, and able to work both independently and as part of a team.
Responsibilities
  • Assist in creating and implementing marketing plans for specific regions to drive business growth and partner engagement.
  • Help organize events such as trade shows, conferences, and product launches to engage potential customers and generate leads.
  • Work alongside the sales team to ensure marketing efforts support their objectives and lead generation.
  • Execute online and offline lead generation campaigns using email, social media, advertising, and more.
  • Collaborate with the content team to develop region-specific marketing materials like brochures, case studies, and presentations.
  • Help manage marketing budgets to ensure cost-effective use of resources.
  • Support the development of partnerships with local organizations and influencers to expand SonicWall’s presence in the region.
  • Ensure consistent brand messaging and serve as a local brand ambassador.

SonicWall provides cybersecurity solutions aimed at protecting organizations from various cyber threats. Their products include firewalls, secure remote access, email security, and advanced threat protection, which work together to secure networks, devices, and data from issues like ransomware, malware, and phishing attacks. Unlike many competitors, SonicWall offers a combination of hardware and subscription-based services that ensure ongoing updates and support, helping clients stay protected against evolving threats. The goal of SonicWall is to deliver comprehensive security measures to small and medium-sized businesses, enterprises, and government agencies, ensuring their safety in an increasingly digital world.

Company Stage

Series E

Total Funding

$48M

Headquarters

Milpitas, California

Founded

1991

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Simplify's Take

What believers are saying

  • The launch of new managed security services and a European SOC enhances SonicWall's service offerings and market reach.
  • SonicWall's new cybersecurity management platform, Sonicplatform, and managed endpoint services for MSPs demonstrate the company's commitment to innovation and addressing market needs.
  • The recent acquisition of Banyan Security and the introduction of tailor-made MDR solutions for MSP partners highlight SonicWall's strategic growth and expansion.

What critics are saying

  • The rapidly evolving cybersecurity landscape requires constant innovation, and failure to keep up could render SonicWall's solutions obsolete.
  • The integration of new acquisitions like Banyan Security poses challenges in aligning technologies and corporate cultures.

What makes SonicWall unique

  • SonicWall's focus on SMBs, enterprises, and government agencies allows it to cater to a diverse client base, unlike competitors who may focus on a single segment.
  • The company's comprehensive suite of security products, including firewalls, secure remote access, and advanced threat protection, provides a one-stop solution for cybersecurity needs.
  • SonicWall's subscription-based services ensure continuous protection and updates, setting it apart from competitors who may rely solely on one-time product sales.

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