Brand Manager
Health & Wellness, Remote
Updated on 9/13/2023
Golden Hippo

201-500 employees

Direct-to-consumer marketing company
Company Overview
Golden Hippo’s mission is to deliver the best in health, wellness, beauty, and pet products to people all over the world. The company is a leader in direct-to-consumer marketing that works with doctors to industry-leading experts to develop the best-in-class products that set new industry standards for quality, efficacy, and innovation.
Experience Level
Desired Skills
Mergers & Acquisitions (M&A)
Finance & Banking
Growth & Marketing
  • Results-oriented with strong influencing skills
  • Proactive, assertive, and self-directed
  • Demonstrated creativity, curiosity, and strategic thinking
  • Strong analytical, decision-making, leadership, and collaboration skills
  • Ability to build relationships and communicate effectively across all organizational levels
  • Excellent multitasking abilities and a track record of delivering strong results
  • Adaptability and willingness to thrive in a dynamic work environment
  • 5+ years of experience in Consumer-Packaged Goods (CPG)
  • 7-10 years of experience in CPG preferred
  • 2+ years of experience in team leadership or management preferred
  • Bachelor's degree in Business, Sales, Marketing, or related field
  • MBA preferred
  • Willingness to travel as needed
  • Develop and implement an integrated brand growth plan:
  • Utilize market insights and analysis to set high-level business priorities and goals
  • Drive brand performance through effective planning and execution
  • Manage brand profitability:
  • Oversee brand P&L budgeting and tracking
  • Analyze relevant information to make sound business recommendations
  • Provide input and recommendations for the marketing plan and long-term strategy
  • Ensure revenue growth, control operating costs, and optimize overall profitability
  • Support business growth through analysis and insights:
  • Provide business analysis reports, gather competitive intelligence, and develop actionable insights
  • Actively participate in omnichannel marketing initiatives
  • Explore and evaluate non-internet channels for brand promotion
  • Lead cross-functional activities:
  • Collaborate with teams to maintain, optimize, and revitalize brand offers
  • Drive customer lifetime value through post-purchase channels
  • Develop and optimize customer acquisition campaigns
  • Drive innovation in new product development
  • Oversee brand assets and user experience:
  • Manage branded website performance, development, and optimization
  • Ensure a cohesive and engaging user experience across all touchpoints
  • Oversee external partnerships, resources, and agencies to maximize brand effectiveness
  • Present brand strategies to senior management:
  • Communicate brand activities, plans, and results to key stakeholders
  • Provide strategic recommendations based on market trends and insights
  • Build and lead a high-performing brand team:
  • Hire and develop team members to ensure optimal performance
  • Stay updated on Health & Wellness industry trends:
  • Continuously expand knowledge and expertise in the Health & Wellness category