Full-Time
Brand Manager
Posted on 10/18/2023
Direct-to-consumer marketing company
Compensation Overview
$116,700 - $155,600Annually
Mid, Senior, Expert
Canoga Park, Los Angeles, CA, USA
- Results-oriented with strong influencing skills
- Proactive, assertive, and self-directed
- Demonstrated creativity, curiosity, and strategic thinking
- Strong analytical, decision-making, leadership, and collaboration skills
- Ability to build relationships and communicate effectively across all organizational levels
- Excellent multitasking abilities and a track record of delivering strong results
- Adaptability and willingness to thrive in a dynamic work environment
- 5+ years of experience in Consumer-Packaged Goods (CPG)
- 7-10 years of experience in CPG preferred
- 2+ years of experience in team leadership or management preferred
- Bachelor's degree in Business, Sales, Marketing, or related field
- MBA preferred
- Willingness to travel as needed
- Develop and implement an integrated brand growth plan:
- Utilize market insights and analysis to set high-level business priorities and goals
- Drive brand performance through effective planning and execution
- Manage brand profitability:
- Oversee brand P&L budgeting and tracking
- Analyze relevant information to make sound business recommendations
- Provide input and recommendations for the marketing plan and long-term strategy
- Ensure revenue growth, control operating costs, and optimize overall profitability
- Support business growth through analysis and insights:
- Provide business analysis reports, gather competitive intelligence, and develop actionable insights
- Actively participate in omnichannel marketing initiatives
- Explore and evaluate non-internet channels for brand promotion
- Lead cross-functional activities:
- Collaborate with teams to maintain, optimize, and revitalize brand offers
- Drive customer lifetime value through post-purchase channels
- Develop and optimize customer acquisition campaigns
- Drive innovation in new product development
- Oversee brand assets and user experience:
- Manage branded website performance, development, and optimization
- Ensure a cohesive and engaging user experience across all touchpoints
- Oversee external partnerships, resources, and agencies to maximize brand effectiveness
- Present brand strategies to senior management:
- Communicate brand activities, plans, and results to key stakeholders
- Provide strategic recommendations based on market trends and insights
- Build and lead a high-performing brand team:
- Hire and develop team members to ensure optimal performance
- Stay updated on Health & Wellness industry trends:
- Continuously expand knowledge and expertise in the Health & Wellness category
Golden Hippo’s mission is to deliver the best in health, wellness, beauty, and pet products to people all over the world. The company is a leader in direct-to-consumer marketing that works with doctors to industry-leading experts to develop the best-in-class products that set new industry standards for quality, efficacy, and innovation.
Company Stage
N/A
Total Funding
$354M
Headquarters
Los Angeles, California
Founded
2010
6 month growth
↓ -6%1 year growth
↑ 2%2 year growth
↑ 18%Benefits
Flexible work arrangements
Employee stock ownership plan
Global charity impact
Generous matching 401k plan
Room for growth & results-based pay increases
Recognition programs
Company events
Free on-site gym & fully-stocked kitchen