Full-Time

Head of Marketing

Circle

Posted on 9/4/2024

Circle

Circle

201-500 employees

Platform for building and managing online communities

Consumer Software
Education

Expert

Remote in USA

Fully remote: work from anywhere in the world!

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • Strong alignment with our values. Find our values on our career page if you haven’t read up on them yet.
  • You are proficient in English (spoken, written, and reading) at a CEFR Level C1 / ILR Level 5.
  • You have at least 10 years of marketing leadership experience in a high-growth, software company environment.
  • You have a track record of hitting and exceeding pipeline targets, and you have experience stretching up-market into new markets over time.
  • You’re comfortable navigating a funnel that includes both a self-serve motion and a sales motion. You’re excited to solve challenging lead routing problems and improve efficiencies.
  • You have led marketing at a multi-product company.
  • You have a history of building high-trust relationships with peers on sales, customer success, product, finance, revenue operations, and other functions.
  • You’re able to thrive in a fast-growing, venture backed startup environment that requires quick decisions and action — while also knowing when to invest long-term and understand downstream effects of your decisions.
  • You are a leader and a coach, with a track record of helping members of your team grow in their roles. You have experience building a team, including hiring leaders and managers.
  • You have a strong work ethic. We’re a fast-growing venture-backed startup with ambitious plans, and our team has a lot to deliver on.
  • You are an excellent writer and communicator. We’re a fully-remote team, and excellent writing is a key requirement in the role, especially for a team lead.
  • You have strong presentation skills and executive presence.
Responsibilities
  • Accelerate pipeline and demand for Circle’s self-serve & up-market products. You’ll be responsible for the strategy and execution of our demand generation plan. This includes overseeing all customer acquisition, including paid media, organic channels, partnerships and owned media. You will help us invest in new channels while growing predictably and efficiently.
  • Tell Circle’s brand story as we go multi-product. We’re introducing lots of new products: Circle Discover, Headless, APIs, Email, and more. You’ll help us shape the story and GTM execution as we stretch up-market, identify new ICPs, and develop new cross-sell/upsell motions.
  • Own lead routing and lead operations, as a close partner with Sales. We’re a product-led saas product with a sales motion for our high-opportunity leads. Lead routing is key for maximizing efficiency. You’ll be in the weeds, working with sales and creating a high-touch feedback loop between sales and marketing to increase demand as we go up-market.
  • Bring operational rigor to our channel performance, budgeting, and forecasting. You’re always planning for the future. You understand how to invest ahead of growth and you’re able to build highly accurate forecasts in partnership with the finance and revenue operations teams.
  • Oversee content, social and comms — both strategy and execution. There are lots of powerful stories we can tell, and the head of marketing will help us leverage these opportunities. This includes social media, brand partnerships, blog, influencer marketing, newsletter, PR, etc. You’ll help us go faster and invest more in these areas.
  • Hold a high bar for increasing the craft and polish in every aspect of our marketing. This spans ad creative, to email copy, to promotions videos, events, and more. You’re an excellent editor and the details matter. You understand that our reputation is our best marketing channel, and that each of these inputs drive it.

Circle provides a platform designed for building and managing online communities. It offers a variety of tools that enable users, such as brands, startups, and educators, to create engaging and interactive spaces for their audiences. The platform includes features for hosting online courses, conducting live video sessions, facilitating real-time chat, and organizing community events, all in one place. This integrated approach allows users to manage their community interactions without the hassle of using multiple platforms. Circle operates on a subscription-based model, where clients pay a recurring fee to access tailored features that meet their specific needs. The goal of Circle is to simplify the community-building process and enhance audience engagement, helping clients foster deeper connections and create loyal advocates.

Company Stage

Series A

Total Funding

$29.4M

Headquarters

New York City, New York

Founded

2019

Growth & Insights
Headcount

6 month growth

10%

1 year growth

2%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for integrated community platforms boosts Circle's potential customer base.
  • AI-driven tools enhance user engagement and streamline operations for Circle.
  • Stablecoin usage expansion opens new payment integration opportunities for Circle.

What critics are saying

  • Increased competition from platforms like Chainlink could dilute Circle's market share.
  • Regulatory challenges in Latin America may affect Circle's USDC payment partnership.
  • Privacy concerns may arise from Circle's new AI features and data processing.

What makes Circle unique

  • Circle offers an all-in-one platform for community building and management.
  • The platform integrates online courses, live video, and real-time chat features.
  • Circle's subscription model provides continuous value and a steady revenue stream.

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