Global Head of Performance Marketing

Confirmed live in the last 24 hours

Locations

San Francisco, CA, USA

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Marketing

Communications

Mergers & Acquisitions (M&A)

Requirements

12+ years of experience as a marketing leader who has successfully delivered international growth results across digital paid acquisition channels
A track record of scaling and developing impactful and fulfilled marketing teams across multiple markets
Ability to drive business outcomes with experience working with in-house media buying and creative teams on world-class creative executions and improving impact in new channels
Experience working with in-house technical teams to drive the product roadmaps for automation, optimisation and personalization
Possess keen analytical skills, with the ability to turn complex, disparate datasets into insights that drive strategies and solutions
Fluent with attribution model discussions and direct response metrics
Excellent spoken and written communication skills, allowing you to successfully influence and communicate complex information clearly to your colleagues and through marketing material
Energy giver with a positive outlook and the ability to influence your team leads, peers, and senior leaders across all company functions
A natural teammate, with a consistent track record of cross-functional leadership and partnership
High emotional intelligence and empathy
A strategic leader with a deep understanding of how to balance the goal of rapid growth of brand awareness with an emphasis on driving positive return on investment from a highly-optimised mid-low funnel

Responsibilities

Formulate and champion the strategy to achieve Canva's business targets and brand goals through customer-focused and data-led marketing campaigns across all digital paid channels (search, display, paid social, video, mobile, sponsored content, and affiliate) along with CRO and ASO efforts
Create a framework and POV on how we will apply Multimedia Media Mix Models and multi-touch attribution to budget and investment decision making
Galvanize and empower the efforts of your teams, providing direction, mentorship and coaching
Hire and develop extraordinary marketers, mobilizing them to execute on your vision while positioning them to achieve their ambitious professional development goals
Continually build on the foundation for user and team growth through the development of repeatable, scalable processes and frameworks
Work with C-suite, marketing, finance, data, and product leads to unblock dependencies, uncover new insights and opportunities for cross-team collaboration
The ability to work with 9-figure marketing spend levels with a significant breadth of channels and complexity of operation (brand + performance; mobile + desktop; consumer + B2B; massive and varied TAM)
Best-in-class creative production & testing
Team development and managing teams of teams across multiple regions
Seat at the executive table and ability to lead through influence

Join the team redefining how the world experiences design.

Hey, g’day, mabuhay, kia ora,你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you’re probably keen to find out what’s on offer, so we’ll get straight to the point.

Where and how you can work

Our flagship office is in Sydney, Australia, but we’ve made our way from down under, to hubs in Austin and San Francisco, which are now home to our US operations. So whether you’re in Texas or California, you have choice in where and how you work in each of those states. That means if you want to do your thing in the office (if you’re near one), at home or a bit of both, it’s up to you.

What you’d be doing in this role

As Canva scales change continues to be part of our DNA. But we like to think that’s all part of the fun. So this will give you the flavour of the type of things you’ll be working on when you start, but this will likely evolve.

About the team

As the Global Head of Performance Marketing, you will be responsible for developing a world-class performance marketing and direct response advertising function that can deliver on our ambitious user growth and revenue goals. You’ll do so by developing a strategy, implementing robust targeting, testing, and tracking capabilities, and building/leading/coaching a team that can meet the demands of a rapidly growing business. Moreover, the Global Head of Performance Marketing will position the acquisition engine to drive new users and paying customers for both our Consumer and B2B offerings. Finally, your function needs to be at the forefront of testing into new messaging and positioning hypotheses coming from Product Marketing and/or Brand teams, as well as international expansion and verticalization.

What you’ll do

Formulate and champion the strategy to achieve Canva’s business targets and brand goals through customer-focused and data-led marketing campaigns across all digital paid channels (search, display, paid social, video, mobile, sponsored content, and affiliate) along with CRO and ASO efforts.
Create a framework and POV on how we will apply Multimedia Media Mix Models and multi-touch attribution to budget and investment decision making
Galvanize and empower the efforts of your teams, providing direction, mentorship and coaching
Hire and develop extraordinary marketers, mobilizing them to execute on your vision while positioning them to achieve their ambitious professional development goals
Continually build on the foundation for user and team growth through the development of repeatable, scalable processes and frameworks
Work with C-suite, marketing, finance, data, and product leads to unblock dependencies, uncover new insights and opportunities for cross-team collaboration

What we’re looking for

12+ years of experience as a marketing leader who has successfully delivered international growth results across digital paid acquisition channels.
A track record of scaling and developing impactful and fulfilled marketing teams across multiple markets
Ability to drive business outcomes with experience working with in-house media buying and creative teams on world-class creative executions and improving impact in new channels
Experience working with in-house technical teams to drive the product roadmaps for automation, optimisation and personalization
Possess keen analytical skills, with the ability to turn complex, disparate datasets into insights that drive strategies and solutions
Fluent with attribution model discussions and direct response metrics
Excellent spoken and written communication skills, allowing you to successfully influence and communicate complex information clearly to your colleagues and through marketing material
Energy giver with a positive outlook and the ability to influence your team leads, peers, and senior leaders across all company functions
A natural teammate, with a consistent track record of cross-functional leadership and partnership
High emotional intelligence and empathy
A strategic leader with a deep understanding of how to balance the goal of rapid growth of brand awareness with an emphasis on driving positive return on investment from a highly-optimised mid-low funnel

What you’ll accomplish

The ability to work with 9-figure marketing spend levels with a significant breadth of channels and complexity of operation (brand + performance; mobile + desktop; consumer + B2B; massive and varied TAM)
Best-in-class creative production & testing
Team development and managing teams of teams across multiple regions
Seat at the executive table and ability to lead through influence

At Canva we value fairness, and we strive to provide competitive, market-informed compensation whilst ensuring internal equity within the team in each region. We make hiring decisions based on your skills, experience and our overall assessment of what we observed and learnt in the hiring process. The target salary range for this position is $227,000 to $347,000. When calculating offers, we make salary decisions based on market data and candidates’ skills and experience.

What’s in it for you?

Achieving our crazy big goals motivates us to work hard - and we do - but you’ll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a stack of benefits to set you up for every success in and outside of work.

Here’s a taste of what’s on offer:

• Equity packages - we want our success to be yours too

• Health benefits plans to support you and your wellbeing

• 401(k) retirement plan with company contribution

• Inclusive parental leave policy that supports all parents & carers

• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more

• Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

Check out lifeatcanva.com for more info.

Other stuff to know

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

Please note that interviews are conducted virtually.

1,001-5,000 employees

Website

Online design and publishing tool

Company Overview

Canva is on a mission to empower everyone in the world to design anything and publish anywhere.

Benefits

Competitive health benefits plans to support you and your wellbeing
Equity packages truly be a part of the Canva journey
401(k) retirement plan with company contribution to support you, with your future Hybrid work model (in-office & from home) coming together for 8 days a year. The rest, you choose where you work best.
Flexible leave so you can recharge, give back, support others or focus on your own professional development.
Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.
An annual Vibe & Thrive allowance. This is for you to spend on whatever will support your wellbeing and development. It could be anything, from a Masterclass subscription to an electronic stand-up desk, a pilates membership, or dinner out with a teammate. Because you know what you need to Vibe and Thrive, better than anyone.
Virtual and in-office wellness benefits including Canva University, Employee Assistant Programs and other benefits to support your physical, mental, and social wellbeing.
Canva For Good program matching your not-for-profit donations and a range of sustainability and ethical initiatives to get involved in.

Company Core Values

Make complex things simple
Set crazy goals and make them happen
Be a force for good
Empower others
Pursue excellence
Be a good human