Product Marketing Manager

• Execute or manage campaigns, assets, communications, and programs to address user needs, team objectives, and key results (OKRs) and evaluate/analyze campaign performance for optimization, recommend channels for reaching and engaging users, and support, contribute to, or lead integrated channels to meet goals.
  
• Create, review, or approve marketing content to ensure that positioning of the product is aligned with the product strategy, iterate the content and design along with cross-functional or cross-regional teams based on content standards, styles, and format, and collaborate with the production team to publish the marketing content.
  
• Identify research needs, scope, manage, or guide user research by leveraging internal and external research partners.
  
• Own execution of bundled product launches and landings and responsible for success metrics in collaboration with cross-functional stakeholders.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 6 years of experience in B2B product marketing.
• Experience managing cross-functional or cross-team projects.
  
• Experience in developer platforms and ecosystems.

Preferred qualifications:

• Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research.
• Experience in consulting and working with behavioural marketing data.
• Experience with marketing and sales operations, financial analytics, or other related investigative experience.
• Ability to build collaborative partnerships with Product and other cross-functional teams to drive measurably successful product launches and campaigns. Experience with geospatial technology.

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Google Maps Platform brings the best of Google Maps to businesses, developers, and sustainability professionals. We have been recognized as a leader in location-based services, empowering millions of businesses and developers with real-world solutions. We are proud of our 20 years of innovation, and excited about the decades ahead.

Within Google, Google Maps Platform is owned by the Geo Makers team which has a centralized Geo Makers Go-to-Market (GTM) team to facilitate product strategy and operations and marketing. The Core Products GTM team exists to unlock the growth trajectory for Geo Makers' primary products across Maps, Route, Places, and Environmental Capabilities.

The US base salary range for this full-time position is $137,000-$201,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Mountain View, CA, USA; New York, NY, USA; Seattle, WA, USA.

• Bachelor's degree or equivalent practical experience.
  
• 6 years of experience in B2B product marketing.
• Experience managing cross-functional or cross-team projects.
  
• Experience in developer platforms and ecosystems.