Full-Time

Vice President – Brand Manager

We Are Rosie

We Are Rosie

51-200 employees

On-demand marketing talent marketplace

Compensation Overview

$80/hr

Chicago, IL, USA + 1 more

More locations: New York, NY, USA

Hybrid

Hybrid role with 2-3 in-office days per week; NYC or Chicago offices.

Category
Growth & Marketing

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Requirements
  • Experience: Proven track record at the VP level in brand marketing with 7-12 years of experience.
  • Strategic depth: Demonstrated expertise in brand positioning and brand architecture.
  • Execution skills: Exceptional project management capabilities with an obsessive eye for detail and follow-through.
  • Autonomy: Comfortable navigating a fast-paced environment with a high degree of independence.
  • Location: Ability to work in a hybrid capacity from either our New York, NY or Chicago, IL offices.
Responsibilities
  • Strategic Leadership: Provide a strong, informed point of view on brand positioning and architecture.
  • Project Management: Own the day-to-day project management of multiple, concurrent creative development efforts.
  • Brand Stewardship: Ensure all card branding efforts—from positioning to card mechanics—are viewed through a consistent, high-level brand lens.
  • Operational Excellence: Reduce the operational burden on the internal team by driving follow-through and ensuring connectivity across the broader card portfolio ecosystem.
  • Collaboration: Partner closely with the internal brand lead, operating independently while knowing exactly when to escalate and align on big-picture strategy.

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Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Atlanta, Georgia

Founded

2018

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Simplify Jobs

Simplify's Take

What believers are saying

  • We Are Rosie is still hiring retail media and strategist roles in 2026.
  • LinkedIn listed Bumble, Meta, IBM, and Microsoft among active-style clients in 2025.
  • Run by Rosie extends revenue beyond talent brokering into higher-value agency services.

What critics are saying

  • Dependence on freelance supply compresses quality control and margin during client-demand swings.
  • No recent funding or acquisition signal since Align's 2021 investment, limiting dry-powder advantage.
  • Staffing marketplaces face disintermediation if brands internalize work or agencies copy the model.

What makes We Are Rosie unique

  • 30,000-plus marketers and 225-plus brand partners power flexible staffing at scale.
  • Run by Rosie launched May 2024, bundling strategy with hyper-specialized creative teams.
  • Weeks-long and months-long engagements fit retailers, agencies, and Fortune 500 marketing needs.

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Benefits

Hybrid Work Options

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

-1%

2 year growth

0%
Forbes
Jun 25th, 2024
The Freelance Economy Is Consolidating: Here'S What You Need To Know.

Group of executives sitting together and having a meeting in the office. gettyThis past month, staffing leader Randstad acquired AI-powered digital talent marketplace platform Torc, signaling a new era of the freelance economy that promises to embed freelance into the broader talent ecosystem.The pandemic kickstarted the recent growth that we’ve seen in the freelance economy. In the US alone, there was a 90% increase in the number of freelancers between 2020 and 2023. We are not talking about one-time gigs: some 4.6 million individuals are making a viable salary of over $100,000 as independent freelancers.But while the number of individuals choosing to be self-employed rather than employed full-time has grown at a constant rate, corporate adoption has lagged.The interest is there. 65% of executives in 2023 planned to increase their reliance on external workers. However, freelance talent platforms haven’t scaled adoption in line with interest, and a key reason is that companies haven’t been able to reconcile freelance hiring (seen as niche, risky, and a “rogue spend”) with a safe, compliant, and planned talent strategy

Adweek
May 29th, 2024
We Are Rosie Launches New 'Run by Rosie' Service

We Are Rosie launches new 'Run by Rosie' service.

Adweek
Dec 21st, 2021
We Are Rosie Now Valued at $110 Million After Growth Investment

The deal now values the company at $110 million.