Senior Marketing Manager

At Canadian Solar, our vision is to make lives better by bringing electricity powered by the sun to millions of people worldwide. As a leading manufacturer of solar panels, inverters, and energy storage solutions, we've been an industry front-runner since our founding in 2001. Our commitment to sustainability is reflected in all parts of our organization as we navigate the complexities of a booming industry.

Throughout Canadian Solar's subsidiaries, e-Storage, Recurrent Energy, MSS and CSI Solar Co., we invest in our employees' growth. Our training programs and promotional opportunities ensure we all can continue to learn. We understand the importance of work-life balance and provide various flexible work options to support our employees' well-being. Join our team to "Make the Difference" by creating a lasting positive impact on the world and the communities where we operate.

Role Purpose

Own and drive the go-to-market strategy for EP Cube across Europe, with a sharp focus on the residential energy storage segment.

As our Senior Marketing Manager, you will lead end-to-end marketing strategy, execution, and performance management—building brand strength, generating high-quality leads, and accelerating revenue growth in priority markets.

You will work hand-in-hand with Sales, Product Management, Corporate Communications, Business Development, and HQ Marketing to deliver fully integrated, high-impact campaigns with clear regional relevance and measurable outcomes.

Key Outcomes (What success looks like)

• Clear, compelling, and consistent positioning for EP Cube across European residential storage markets
• High-impact, multilingual campaigns (English, German, Italian) that drive awareness and demand
• Measurable growth in qualified leads and market share in Italy, Germany, and priority regions
• Strong, data-led performance tracking with actionable insights and clear KPI ownership
• Tight alignment between regional teams and HQ, ensuring consistency, speed, and execution excellence

Core Responsibilities

Marketing Strategy & Planning

• Define and execute EP Cube’s marketing strategy aligned to sales goals, product roadmap, and global brand direction
• Segment audiences, sharpen messaging, and tailor channel strategy for Italy, Germany, and adjacent markets

Campaign Execution & Lead Generation

• Deliver integrated, multi-channel campaigns across digital, events, PR, trade marketing, and partner programs
• Manage agencies and vendors to ensure on-brand, on-budget execution
• Equip Sales with localized content, tools, and campaigns that accelerate pipeline conversion

Content & Brand Management

• Develop and localize high-quality content across English, German, and Italian (web, brochures, video, social, sales enablement)
• Safeguard EP Cube’s brand consistency and alignment with global guidelines

Events & Promotions

• Lead trade shows, partner activations, and customer events with Sales and HQ
• Coordinate product launches and regional promotional campaigns

Performance & Analytics

• Define KPIs and own reporting on ROI, lead quality, conversion, and brand impact
• Translate market, customer, and competitor insights into actionable strategy updates

Cross-Functional Collaboration

• Partner closely with Product Management, Sales, and Corporate Communications to ensure message and timing alignment
• Coordinate with HQ on global campaigns, budgets, and marketing automation initiatives

Qualifications

• Bachelor’s degree in Business, Marketing, or Communications (Master’s preferred)
• 10 years in marketing roles within renewable energy, storage, solar, or adjacent sectors
• Proven track record in building and executing B2B/B2C marketing strategies
• Strong expertise in digital marketing, distribution marketing, and lead generation
• Hands-on experience with CRM and marketing automation tools (HubSpot, Salesforce, etc.)
• Proven success managing agencies, vendors, and event partners
• Strong analytical capability with a data-first mindset
• International experience; exposure to Asian business environments is a plus

Languages

• Fluency in English, Italian, and German are a must
• Additional languages (e.g., Spanish, Chinese) are an advantage
• Please submit your CV in English

Competencies

• Ownership mindset with strong execution urgency and commercial focus
• Detail-driven with disciplined follow-through and strong process control
• Clear, confident communicator and skilled cross-functional collaborator
• Analytical thinker with strong KPI discipline and continuous improvement mindset

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