Full-Time

Supervisor

Digital Investment

Posted on 8/21/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Data & Analytics
Consumer Goods

Mid, Senior

New York, NY, USA

Category
Growth Marketing
PR & Communications
Growth & Marketing
Required Skills
Marketing
Requirements
  • Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
  • 3+ years of digital media buying experience across display, mobile, programmatic, online video, content, and audio
  • Current knowledge in linear TV is a plus – otherwise ability and eagerness to learn
  • Ability to work independently and collaboratively with diverse groups
  • Excellent verbal and written communication skills
  • Technical proficiency in Microsoft Office Suite with a heavy focus on Excel
  • Knowledge of agency billing process (client-side and/or vendor-side)
  • Knowledge of digital planning and buying process with an understanding of various vendors, different cost methods, various reporting, and delivery validation
  • Strong quantitative skills, including analytical abilities and math proficiency
  • Willingness to learn and create solutions that challenge the status quo
  • Exceptional critical thinking and problem-solving abilities with the ability to think unconventionally in proposing solutions
  • A proven ability to multi-task and manage multiple projects effectively and work well under pressure to deliver high-quality work within tight deadlines
  • Strong attention to detail
  • Proven experience in effectively coaching and developing others
  • Experience utilizing various media tools and systems
Responsibilities
  • Steward campaigns, which includes management, optimizations, and post campaign reporting with the ability to handle multiple campaigns simultaneously across digital and TV partners
  • Lead both internal and external statuses with clients
  • Maintain a deep understanding of the digital and TV marketplace by meeting with vendors, and staying abreast of industry news
  • Manage tactical planning work to ensure RFP’s are thorough and help guide vendor selection process by reviewing, negotiating, and determining appropriate tactics
  • Develop a strong understanding of the systems used such as Mediaocean–Prisma buying tool, Ad Servers/Verification, research tools and internal proprietary tools
  • Assist in campaign setup and execution - inclusive of gathering spec information, working with clients to gather assets, and troubleshoot when issues arise
  • Own budgets, ensure campaigns are pacing, and assist in client billing/reconciliation
  • QA and analyze data, generate insightful media reporting with actionable outcomes
  • Serve as escalation point for teams to help troubleshoot operational issues
  • Build and maintain strong relationships across multiple internal teams, vendors, and clients
  • Responsible for the management, development, and mentorship of Associates/Sr. Associates

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored marketing strategies that leverage the latest in data and technology.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

Simplify Jobs

Simplify's Take

What believers are saying

  • Acquisition of Profitero positions Publicis as a leader in commerce solutions.
  • Tremend acquisition expands software engineering capabilities for robust digital transformation.
  • Publicis Sapient AI Labs boosts AI capabilities for innovative marketing solutions.

What critics are saying

  • European advertising market downturn impacts Publicis's financial performance.
  • Multiple acquisitions may lead to integration challenges and cultural clashes.
  • Expansion into AI and digital transformation faces technological and implementation risks.

What makes Publicis Groupe unique

  • Publicis Groupe's 'Power of One' approach integrates diverse services for seamless client solutions.
  • Acquisitions like Profitero enhance Publicis's e-commerce and digital transformation capabilities.
  • Publicis Sapient's Salesforce expansion strengthens its global digital transformation services.

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