Full-Time
Marketing Technology Manager
Posted on 2/9/2023
Comprehensive health & wellbeing platform providing information, doctor
Junior, Mid, Senior
Denver, CO, USA
- 2+ years of B2C/B2B marketing experience
- Working knowledge of marketing automation systems, content management systems and personalization platforms
- Experience leading/directing agency team members
- Proven experience fostering stakeholder relationships and delivering results to support our cross-business objectives
- Ability to prioritize and manage multiple requests/projects simultaneously
- Attention to detail, analytical thinking and problem solving
- Lead generation, acquisition and list building
- Strong written and verbal communication skills
- Working knowledge and/or direct experience with Oracle Eloqua and Maxymiser
- Experience with Adobe Analytics and Google Analytics
- Experience with Adobe Creative Suite (or equivalent) and HTML
- Work with the consumer marketing team on weekly newsletters, self-help nurture programs, product announcements and transactional messages
- Manage our onsite personalization engine, by delivering relevant content to specific audiences, as well as A/B testing
- Utilize a content management system to create campaign landing pages
- Build relationships with key internal stakeholders including consumer marketing, physician marketing, hospital marketing, web product team leads and legal
- Report on KPIs and identify opportunities for change/adjustment. Measure email marketing performance, delivery and strategy with recommendations for optimization
- Knowledge of and/or experience with relational databases
- Responsible for day to day agency and email management/execution
- Work with marketing technology solutions to troubleshoot issues. Serve as an escalation point to resolve technical or data challenges
- Participates in consumer marketing leadership meetings
RVO Health stands out as a leading health and wellbeing platform in the US, serving nearly 100 million people monthly with medically-backed information and services, including doctor discovery, prescription savings, and virtual coaching programs. Their extensive portfolio, including Healthline Group and Healthgrades, offers a comprehensive suite of resources, from condition-based communities to an ecommerce store for health products, making healthcare more navigable and affordable. Backed by Red Ventures and Optum, RVO Health's commitment to accuracy and accessibility in health support sets a high industry standard.
Company Stage
N/A
Total Funding
N/A
Headquarters
Charlotte, North Carolina
Founded
2022
6 month growth
↑ 4%1 year growth
↑ 20%2 year growth
↑ 28%Benefits
Medical, dental, & vision
Life Insurance
Short & Long-Term Disability Insurance
Flexible Spending Accounts
Paid Time Off
Holiday Pay
401(k) with match
Employee Assistance Program
Paid Parental Bonding Benefit Program