Full-Time
Web Content Manager
Posted on 9/30/2024
StackAdapt
1,001-5,000 employees
Programmatic advertising and digital marketing platform
Mid
Remote in Canada
- Experience in web content development, preferably in the tech industry.
- Experience working with developers and leading projects while following the agile project management methodology.
- Preference will be given to candidates who have “editor-in-chief” experience in individual contributor roles.
- Examples of web content writing that has delivered measurable results.
- Superb attention to detail.
- Extensive experience with and focus on SEO.
- Write and edit web copy.
- Optimize web content for SEO and user experience.
- Develop and maintain a project plan tracking key website development efforts.
- Act as project manager for the web team planning key deliverables and ensuring projects are delivered on time.
- Support the team with uploading, publishing, approvals, and maintenance of content in the CMS (WordPress).
- Conduct content audits to identify gaps and redundancies in the site content.
- Assist the content team with preparing monthly and quarterly reports analyzing data in GA4 and using those insights to improve content strategy and execution.
- Produce wireframes and visualizations of the site for the design team to understand the structure and function of the on-page optimization efforts.
- Work closely with developers, leading sprint planning meetings, to ensure website projects are launched on time.
- Ensure the site remains current with content requirements and technology improvements.
StackAdapt specializes in programmatic advertising, which uses software to automate the buying of digital ads. The company provides a platform that enables businesses to run display, video, and native advertising campaigns efficiently. Its main product is a Demand Side Platform (DSP) that allows advertisers to purchase digital ad space in real-time, ensuring that ads reach the right audience at the right moment. Unlike many competitors, StackAdapt does not require monthly minimum spending, giving clients flexibility in their advertising budgets. Additionally, StackAdapt is recognized for its expertise in native advertising, offering the largest scale in the industry with numerous integrations and partnerships. The company's goal is to help agencies and brands optimize their digital advertising efforts and achieve better performance through its platform and creative services.
Company Stage
Series B
Total Funding
$4.2M
Headquarters
Toronto, Canada
Founded
2014
6 month growth
↑ 10%1 year growth
↑ 19%2 year growth
↑ 32%
Simplify's Take
What believers are saying
- Partnership with Channel 4 expands broadcast advertising opportunities for UK clients.
- Self-serve brand lift tool in APAC enhances flexible campaign management.
- Collaboration with DoubleVerify improves post-impression measurement tracking for better ROI.
What critics are saying
- Emerging DSPs offering lower costs could erode StackAdapt's market share.
- Stricter privacy regulations may impact data-driven advertising strategies.
- Ad-blocking technologies could reduce the effectiveness of StackAdapt's solutions.
What makes StackAdapt unique
- StackAdapt offers no monthly minimums, providing flexibility for seasonal advertising demands.
- The platform boasts the largest scale for native advertising with 30 integrations.
- StackAdapt's Creative Studio optimizes ad content for better performance.
Help us improve and share your feedback! Did you find this helpful?