Full-Time
Web Content Manager
Confirmed live in the last 24 hours
StackAdapt
1,001-5,000 employees
Programmatic advertising platform for digital campaigns
Mid, Senior
Remote in Canada
- Experience in web content development and project management with specific success stories to share.
- Experience working with developers and leading projects while following the agile project management methodology.
- Preference will be given to candidates who have 'editor-in-chief' experience in individual contributor roles.
- Examples of web content writing that has delivered measurable results.
- Superb attention to detail.
- Extensive experience with and focus on SEO.
- Write and edit web copy.
- Optimize web content for SEO and user experience.
- Develop and maintain a project plan tracking key website development efforts.
- Act as project manager for the web team planning key deliverables and ensuring projects are delivered on time.
- Support the team with uploading, publishing, approvals, and maintenance of content in the CMS (WordPress).
- Conduct content audits to identify gaps and redundancies in the site content.
- Assist the content team with preparing monthly and quarterly reports analyzing data in GA4 and using those insights to improve content strategy and execution.
- Produce wireframes and visualizations of the site for the design team to understand the structure and function of the on-page optimization efforts.
- Work closely with developers, leading sprint planning meetings, to ensure website projects are launched on time.
- Ensure the site remains current with content requirements and technology improvements.
StackAdapt specializes in programmatic advertising, which uses software to automate the buying of digital ads. The company provides a platform that enables businesses to run display, video, and native advertising campaigns efficiently. Its main product is a Demand Side Platform (DSP) that allows advertisers to purchase digital ad space in real-time, ensuring that ads reach the right audience at the right moment. Unlike many competitors, StackAdapt does not require monthly minimum spending, giving clients flexibility in their advertising budgets. Additionally, StackAdapt is recognized for its expertise in native advertising, which blends seamlessly with the content of the platform it appears on, making it less disruptive for users. The company's goal is to help agencies and brands maximize their digital advertising efforts through a comprehensive platform that includes access to a wide range of inventory sources and specialized creative services.
Company Stage
N/A
Total Funding
$4.2M
Headquarters
Toronto, Canada
Founded
2014
6 month growth
↑ 11%1 year growth
↑ 19%2 year growth
↑ 36%
Simplify's Take
What believers are saying
- Recognition as one of the Best Workplaces in Canada highlights StackAdapt's strong company culture and employee satisfaction.
- Strategic partnerships, such as with Throtle for healthcare audience targeting, demonstrate StackAdapt's ability to deliver highly relevant and timely content.
- Expansion into Chinese language media buying across APAC opens new markets and growth opportunities for the company.
What critics are saying
- The highly competitive programmatic advertising market requires continuous innovation to maintain a competitive edge.
- Rapid expansion and new hires, such as the appointment of a new CMO and VP of Client Services, could lead to integration challenges and strategic misalignments.
What makes StackAdapt unique
- StackAdapt's no monthly minimums offer unparalleled flexibility for brands and agencies, setting it apart from competitors with rigid pricing models.
- The company's extensive native advertising integrations and partnerships with 50 supply partners provide unmatched scale and reach in the industry.
- StackAdapt's Creative Studio offers specialized services to optimize ad content, enhancing campaign performance beyond what standard DSPs offer.
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