Marketing Lead

We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas or take over sponsorship at this time.

About the role:

At Enova, we understand the power of marketing across all paid media channels, both online and offline, and the value they bring to an organization. We are looking for a dynamic Paid Media Lead who is passionate, innovative, and eager to drive growth through creative strategies and continuous optimization across a variety of paid media platforms.

Do you thrive on analytics and performance reporting? So do we! Our marketing team uses robust data analysis techniques to generate insights and make data-driven decisions. In this role, you’ll collaborate with cross-functional teams—including Creative, Analytics, Strategy, and Legal—as well as manage relationships with external vendors. Since innovation is key at Enova, we want you to help explore new marketing initiatives, suggest process improvements, and test a variety of paid media channels, both digital and traditional.  

As the Paid Media Lead, you will be responsible for driving customer acquisition for our Small Business Team (OnDeck and Headway Capital) through a blend of online and offline paid media channels and continuous A/B testing. This will include managing LTV, CTV, Radio, Streaming Audio, Podcasts, Display, Programmatic, and other channels as assigned. If you have a proven track record of working across a wide range of paid media channels and are excited about expanding your expertise, this is the opportunity for you!

Responsibilities:

• Lead the strategy and execution of LTV, CTV, Radio, Streaming Audio, Podcasts, Display, Programmatic, and other channels as assigned to achieve brand, volume, and efficiency goals.
• Manage monthly channel budgets and invoicing, develop performance projections, and optimize budget allocation to ensure alignment with overall goals and maximize return on investment. Create, manage, test and analyze campaigns from development and testing to execution and scaling.
• Analyze performance data to uncover insights, improve ROI, and refine media strategies for future campaigns, while developing actionable recommendations and leveraging data mapping to optimize paid media strategies across all channels.
• Manage daily optimization for each paid media channel, ensuring optimal volume and performance within acceptable efficiency targets.
• Collaborate with Website, Creative, and Analytics teams to develop and optimize landing pages and conversion funnels, driving attribution and leveraging A/B testing to continuously enhance conversion rates and customer journey initiatives.
• Manage relationships with internal and external partners to develop monthly and quarterly media plans, and execute, optimize, and scale campaigns.
• Stay informed on the latest trends, best practices, and techniques across all media channels to ensure market efficiency and uncover new opportunities.

Requirements:

• Bachelor’s degree in Marketing, Business, or Finance.  
• 8-10 years experience in offline and online paid media management with proven results
• Strong analytical and project management skills--detail oriented.  Approach to business challenges with a problem-solving mindset is critical.
• Highly self-motivated and autonomous with a proven ability to manage multiple projects, drive them to completion, deliver meaningful results, and identify new, innovative channel or campaign solutions to enhance performance.
• Curiosity drives how you approach day-to-day work and collaboration, inspiring you to ask questions, explore new ideas, and seek innovative solutions.
• Experienced and eager to pivot seamlessly, embrace change, and uncover opportunities in dynamic situations. 
• Strong interpersonal and communication skills—both written and verbal. Exhibit ability to organize thoughts, communicate professionally and concisely
• Proven ability to combine data from multiple sources and manipulate to analyze and interpret business performance
• Proficient in Excel-based and PowerPoint-based reporting, proven ability with data visualization to make information more easily understood

#LI-Hybrid #BI-Hybrid