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B2B Marketing Manager
Posted on 5/26/2022
INACTIVE
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Leadership
Management
Marketing
Sales
Requirements
  • 5-7+ years of professional experience; previous experience in CPG B2B marketing and P&L management preferred
  • 5-7 years of email marketing experience
  • Track record of building scalable, end-to-end email marketing strategies
  • Strong analytical and problem solving skills. A solutions oriented, creative problem solver with a “can-do” attitude
  • Experience using email platforms (like Iterable) is a big plus!
  • Demonstrated ability in collaborating with stakeholders and exerting influence to drive consensus
  • Ability to navigate and persevere in a fast paced and fluid environment with minimal guidance
  • Willingness to roll up your sleeves - there's no job too small - and a passion for continuous improvement
  • Proven track record of executing projects from start to finish with strong attention to detail
  • Great team player; but you can also ride solo when needed
  • Hungry to help get Boxed to the next level
  • Bachelor's Degree in a business / marketing / analytical or science field
Responsibilities
  • Serve as a liaison between Marketing, B2B and the rest of the stakeholders. You will be representing both Marketing and B2B from a planning and execution standpoint
  • Marry B2B team's business priorities with your marketing expertise and use tools available to you to develop & lead the B2B marketing playbook and roadmap
  • Own and execute the B2B Retention Marketing calendar to drive increased engagement and revenue
  • Continuously test and refine offers, segmentation, and messaging to better engage and retain our B2B customers. Rapid experimentation to identify and scale wins will be key
  • Work with the broader Acquisition Marketing team to develop B2B-specific acquisition tactics
  • Initiate B2B campaign briefs, project manage campaigns, and secure approvals from key stakeholders. Ensure quality execution of campaigns and track campaign performance
  • Leverage data, learnings and insights to proactively make recommendations for future campaigns to improve performance
  • Measure the impact of the playbook by developing proper reporting with the Analytics team and communicating results to the leadership and cross-functional partners. You will have shared revenue goals with the B2B Sales team, so it's critical to work closely with them on defining what works with our customers and what doesn't
Boxed

1,001-5,000 employees

Online wholesale retailer
Company Overview
Boxed was founded in 2013 by an experienced group of tech pioneers with a simple idea: make shopping for bulk easy, convenient and fun, so you can focus on the things that really matter.
Benefits
  • Working with smart, positive people
  • Competitive salary
  • Stock options
  • Unlimited vacation
  • Full healthcare benefits.
Company Values
  • We love our customers
  • We love our products
  • We love snacks