Full-Time

Associate Director

Data Strategy

Posted on 8/2/2024

Wpromote

Wpromote

501-1,000 employees

Digital marketing agency for business growth

Data & Analytics
Consulting

Compensation Overview

$105k - $125kAnnually

+ Annual Performance Bonus

Senior

No H1B Sponsorship

Remote in USA

Position may be performed remotely in most states within the US, with some exclusions.

Category
IT Consulting
Consulting
Required Skills
BigQuery
Segment
Tableau
Google AdWords
Marketing
Looker
Excel/Numbers/Sheets
Google Analytics
PowerPoint/Keynote/Slides
Requirements
  • 6+ years experience working in digital media and marketing environment
  • 6+ years experience working with media data
  • Strong client-facing experience at a digital media or performance marketing agency or similar environment
  • A functional understanding of marketing and advertising technology platforms including advertising (Google Ads, Meta Ads, etc.), analytics (Google Analytics, Adobe Analytics, etc.), tag management systems (Google Tag Manager, Tealium, Segment, etc.) and data aggregation, manipulation, and visualization (BigQuery, Funnel, Google Data Studio, Tableau, Looker, etc.)
  • Ability to collaborate with technical teams to define requirements for building data models and analytics for digital marketing by defining all the relevant KPIs and data sources, finding the best path for piping all relevant data into a database, and defining business rules for output in visualizations and advanced analysis
  • Expertise in creating and implementing data taxonomy governance best practices across multiple ad platforms
  • Strong proficiency in Excel, Google Sheets, and Google Slides
  • Excellent verbal communication skills, with the ability to understand the technical detail behind data utilization for digital marketing and the ability to explain it simply to non-technical audiences
  • Excellent project management skills, with the ability to work efficiently across multiple teams, clients, and timelines simultaneously
  • Experience with Customer Data Platforms such as Tealium or Segment
  • Experience with Media Strategy & Optimization Methods
  • Familiarity with Data Privacy Regulations & Data Usage Guidelines
  • Experience with MarTech Architecture
Responsibilities
  • Owning and project managing Data Strategy & Analytics tasks as needed for a portfolio of multiple clients, and tasks coming from our support queue
  • Acting as the strategic lead for end-to-end measurement solutions, partnering with technical experts in Analytics Engineering, Analytics Management, Data Engineering, Reporting Solutions, and Data Analysis
  • Working closely with paid media buyers to support analysis of performance measurement, and utilizing measurement solutions to define methods for optimizing campaign outcomes
  • Educating, training, and leading the build-out of data taxonomy across clients for use in reporting and media planning
  • Running weekly project management sprint sessions with cross-functional technical teams on dedicated clients as needs emerge or evolve, seeing tasks through to completion efficiently to improve the overall cycle time on task completion
  • Directly communicating with clients and internal stakeholders on data needs within your portfolio or tasks coming from the support queue
  • Partnering with Data Strategy & Analytics leadership to design processes to efficiently deliver cohesive Data Strategy & Analytics services across technical teams to clients and internal stakeholders from our support queue
  • Creating new Asana task templates in partnership with Data Strategy & Analytics leaders to automate aspects of project management and productivity reporting across the team
  • Identifying new measurement needs for our clients and working with cross-departmental teams to develop new solutions that can be delivered to clients at scale
  • Coaching up mid-level Data Strategists by reviewing deliverables to ensure quality assurance checks and best practices are in place
  • Directly manage a team of Data Strategists and lead a Pod with DSA technical specialists
  • Evaluating the performance of direct reports, providing feedback, and helping team members set and achieve performance goals
  • Acting as a senior advisor across a variety of data strategy focus areas: Customer Data Platforms, Media Strategy & Optimization Methods, Data Privacy Regulations & Data Usage Guidelines, and MarTech Architecture

Wpromote helps businesses grow through digital marketing strategies that combine paid media and SEO. Their services include social media ads, search engine marketing, and content optimization, all tailored to meet the unique needs of each client. By using data analytics and predictive modeling, Wpromote creates customized marketing campaigns that aim to increase sales and audience engagement. Unlike many competitors, Wpromote focuses on delivering measurable results that directly impact their clients' revenue. Their goal is to provide effective marketing solutions that drive significant growth for businesses of all sizes.

Company Stage

Growth Equity (Venture Capital)

Total Funding

N/A

Headquarters

El Segundo, California

Founded

2001

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for AI-powered creative tools boosts Wpromote's market position.
  • Expansion of social media advertising capabilities aligns with Wpromote's expertise in video content.
  • Rising importance of supply path optimization benefits Wpromote's partnership with PubMatic.

What critics are saying

  • Over-dependence on AI could reduce human oversight in campaign management.
  • Partnership with PubMatic may expose Wpromote to data privacy risks.
  • New leadership may disrupt existing client relationships or internal processes.

What makes Wpromote unique

  • Wpromote's proprietary Polaris platform offers unique AI-powered creative performance tools.
  • The agency's Challenger Culture empowers employees to innovate and challenge conventional marketing strategies.
  • Wpromote's integration of data analytics with creative strategies enhances ad performance.

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