Full-Time

Associate Director Oncology Consumer Marketing

Posted on 2/20/2025

MSD

MSD

Compensation Overview

$153.8k - $242.2kAnnually

+ Bonus + Long Term Incentive

Senior

No H1B Sponsorship

North Wales, PA, USA

Position Location: Remote and Hybrid setting; Upper Gwynedd, PA office proximity preferred. This role will require approximately 10% travel, including some weekends.

Category
General Marketing
Growth & Marketing
Required Skills
Agile
Market Research
Social Media
Marketing
Data Analysis

You match the following MSD's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Minimum of 5 years Marketing experience
  • Consumer marketing, DTC, and/or consumer promotions experience
  • Strong leadership, problem solving, teamwork, analytical, written/verbal communication and presentation skills
  • Strong understanding of integrated marketing across various channels
  • Strong collaborative skills
  • Ability to work within complex organizations and markets and lead sub-teams in support of key marketing strategy areas
  • Experience influencing without direct authority and working successfully with cross-functional teams
  • Agile-type work experience
Responsibilities
  • Strong leadership and team collaboration in developing and helping execute consumer marketing strategy for both existing and future indications and products
  • Closely collaborating among our company's internal stakeholders and with external Collaboration Partners, to ensure consumer strategy is integrated and aligned with overall brand and franchise priorities
  • Lead positioning, strategy, market research, patient journey development and exhibit partnership for media planning/ development of metrics across several tumors
  • Establish and lead new, innovative agile digital team
  • Leverage knowledge of the market dynamics and competitive set to make strong go-to-market recommendations and shifts
  • Strong understanding of the end-to-end patient journey, especially around treatment and post-treatment needs
  • Experience leading promotional and multi-channel media planning for all consumer channels for assigned tumors
  • Solid understanding of social and digital media to evaluate recommendations that align to target audience
  • Interpret consumer data, media measurement and analytics to ensure ongoing optimization and success against strategy and campaign goals
  • Engage with consumer promotions team to prioritize and ensure execution against brand plan
  • Collaboration with HCP, payor and global communication teams to ensure brand efforts are aligned
  • Successful promotional budget oversight as part of broader P&L
Desired Qualifications
  • Product/Indication launch experience in the US market
  • Experience with combination and/or co-promote brands
  • Oncology Marketing experience
  • Excels when addressing ambiguity, working outside existing processes and structures
  • Ability to drive influence and alignment
  • Test and learn mindset to drive culture of innovation

Company Size

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Company Stage

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Total Funding

N/A

Headquarters

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Founded

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