Quality Assurance Lab Technician

Coca-Cola launches Charged, a new sparkling lemon and Pineapple flavored caffeinated beverage. [Photo/courtesy] Coca-Cola has introduced Charged, a new sparkling caffeinated energy drink offering Kenyan consumers a bold and refreshing way to recharge during their day. Following its successful debut in markets including India, Nepal, Vietnam and South Africa, Charged now expands The Coca-Cola Company's beverage portfolio in Kenya. Charged is available in two vibrant flavors; Lemon Burst and Electric Pineapple, delivering a refreshing taste combined with caffeine to ensure an unmatched refreshment experience that helps consumers stay invigorated. "We are excited to introduce Charged to Kenya, offering consumers the fuel they need to maximize each day," said Monique Katana, Director of Frontline Marketing, Coca-Cola Kenya. "This launch highlights The Coca-Cola Company's dedication to innovation and our mission to provide a diverse range of beverages that meet the evolving tastes and lifestyles of our consumers." To introduce the new drink, The Coca-Cola Company and its authorized bottler, Coca-Cola Beverages Africa in Kenya, are rolling out a nationwide activation campaign featuring engaging consumer experiences, including music, entertainment and product sampling, giving consumers the opportunity to experience Charged firsthand. James Bowmaker, General Manager Coca-Cola Beverages Africa in Kenya, noted: "Charged delivers bold new flavours designed to resonate with younger consumers offering a refreshing way to fuel their day." Charged packaging reflects the brand's bold and dynamic personality, featuring a vibrant thunderbolt design that highlights the drink's invigorating properties, making it easily recognizable on shelves. Charged is now available across Kenya in 330ml bottles at supermarkets, stores and other retail outlets.

Coca-Cola reported Q4 revenues of $11.82 billion, up 3.6% year on year, but missed analysts' expectations by 1.5%. The beverage giant also fell short on EBITDA estimates, marking a slower quarter overall. Across the beverages, alcohol and tobacco sector, the 13 tracked stocks showed mixed results, with revenues beating consensus estimates by 2.1% on average. However, share prices have struggled, declining 8.2% on average since earnings releases. Celsius emerged as the quarter's strongest performer, reporting revenues of $721.6 million, up 117% year on year and beating expectations by 13.5%. Despite posting the biggest analyst beat and fastest revenue growth amongst peers, Celsius shares fell 28% following results. Coca-Cola stock remained flat post-earnings and currently trades at $78.04.

Coca-Cola preps for America250 with new packaging, community initiatives. Share via: The Coca-Cola Co. is rolling out a nationwide celebration to mark the U.S. 250th anniversary, combining limited-edition packaging, a public art initiative and a goal of generating 250,000 volunteer hours in 2026. As an America250 signature partner, Coca-Cola will anchor the campaign with its first collectible America250 mini-cans. Each design is unique to one of the 50 states as well as Puerto Rico and the District of Columbia, featuring iconic local symbols - from Georgia's peach to California's surfer culture. Custom bottles also will be part of the limited-edition collection. Consumers can scan participating products to unlock prizes and rewards, including the chance to win a new Jeep. "For nearly 140 years, Coca-Cola has been part of the American experience," said Stacy Jackson, VP of Coca-Cola Trademark, North America. "From our collectible America250 mini-cans to our community outreach initiatives, our goal is to uplift Americans throughout every zip code and create optimism for the future." The campaign is anchored by a new creative anthem called "Drink in America," which celebrates everyday moments, local traditions and shared experiences across American communities. On the community side, the company is partnering with local bottlers to drive volunteer and cause-marketing programs focused on food insecurity, disaster relief, sustainability, youth empowerment and honoring military members and veterans. Coca-Cola also will launch "Paint the Nation," a large-scale public art initiative producing dozens of murals created in collaboration with local artists. Each mural will reflect local culture and community pride. Design and development begins this month and continues through 2026. "We designed this program to be inclusive and impactful," said Shakir Moin, president of marketing for Coca-Cola North America. "Initiatives like 'Paint the Nation' and our volunteer efforts empower employees, bottlers and fans to create meaningful memories and lasting contributions." The celebration will extend across marquee events throughout the year, including the NASCAR Coca-Cola 600, the PGA Tour Championship and major music festivals. Additional Coca-Cola brands - including BODYARMOR, Gold Peak, vitaminwater and smartwater - will introduce their own commemorative packaging as part of the broader campaign. For grocery retailers, the state-specific mini-can collection creates a built-in merchandising opportunity with regional appeal. The interactive scan-to-win functionality adds a digital engagement layer that could drive incremental purchases and dwell time in the beverage aisle. The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967,... More by Shelby Team Your email address will not be published. Required fields are marked *