Full-Time
Marketing & User Engagement Manager
Bertelsmann
10,001+ employees
Global media, services, and education conglomerate
No salary listed
Gütersloh, Germany + 1 more
More locations: Cologne, Germany
Hybrid
Hybrid schedule allows up to 50% mobile work; some mobile work from abroad may be possible.
Bachelor's
 Growth & Marketing (1) |
|---|
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- A university degree in marketing, communications science, or a related field is required.
- Professional experience is required in marketing and brand management, project management, digital marketing, and user engagement.
- Deep understanding of marketing key performance indicators and marketing analytics is required.
- Experience sourcing and curating content is required.
- Excellent communication and networking skills are required.
- High initiative and commitment are required.
- Very good German and English skills, both written and spoken, are required.
- Manage the Bertelsmann Content Collaboration Platform holistically, including feature support, user feedback, release management, and marketing activities.
- Help shape the marketing plan and create holistic marketing concepts covering the topic, creative idea, communication channels, content, and promotion, and execute them.
- Build, expand, and support the active community and develop sustainable user-engagement campaigns.
- Develop topic briefings and oversee their implementation to increase user growth, platform usage, and visibility.
- Interact with and involve users, for example in live sessions for peer learning or use-case sessions.
- Analyze user behavior and evaluate key performance indicators to optimize marketing activities based on data.
- Advise the platform owner on long-term strategy.
- Knowledge of artificial intelligence and digital technologies is ideal.
Bertelsmann is a global media, services, and education group made up of eight autonomous divisions, including RTL Group, Penguin Random House, BMG, and Arvato. It operates across B2B and B2C markets, with activities in broadcasting, book publishing, music rights management, and business process outsourcing. Its products range from streaming subscriptions and printed books to logistics, CRM services, and AI-powered content and rights-management tools. The company differentiates itself through a decentralized, entrepreneur-led structure that reinvests profits into content and digital infrastructure via its Boost program, backed by private foundations and the Mohn family. It aims to grow organically and through selective acquisitions while leveraging large-scale data and cross-divisional synergies to deliver personalized content and service experiences at a global scale.
Company Size
10,001+
Company Stage
N/A
Total Funding
N/A
Headquarters
Gütersloh, Germany
Founded
1835
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Simplify's Take
What believers are saying
- First-quarter 2026 revenue grew 4.9% organically, with BMG, Arvato, and Investments leading.
- RTL+ paid subscribers rose 18.8% to 8.4 million by March 31, 2026.
- Bertelsmann Investments held 319 portfolio companies after twelve Q1 2026 new investments.
What critics are saying
- RTL still faces Netflix, Disney+, and Amazon pressure despite Sky Deutschland closing June 1, 2026.
- BMG-Concord closes only after remaining approvals, risking integration delays into late 2026.
- US book-ban fights expose Penguin Random House to political backlash and litigation costs in 2026.
What makes Bertelsmann unique
- Decentralized autonomy lets RTL, Penguin Random House, BMG, and Arvato move faster than peers.
- Bertelsmann Next India bought LetsTransport in February 2026, proving patient capital plus operating control.
- Sky Deutschland and BMG-Concord deals deepen scale across streaming and music rights.
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Benefits
Health Insurance
Flexible Work Hours
Remote Work Options
Wellness Program
Training Programs
Employee Discounts
Company News
Ataraxis AI has raised $20.4 million in a Series A round led by AIX Ventures to commercialise its cancer treatment prediction technology. Thiel Bio, Founders Fund, Floating Point, Bertelsmann, Giant Ventures and Obvious Ventures also participated. The company previously raised $4 million in seed funding. The startup analyses high-resolution images of cancer cells using AI trained on hundreds of millions of images from thousands of patients. According to Ataraxis, its technology is 30% more accurate than current standards for breast cancer care. The funding will support the commercial launch of its first breast cancer test and expansion into other cancer types. Co-founded by Jan Witowski and NYU professor Krzysztof Geras, Ataraxis aims to help predict long-term cancer outcomes and potentially reduce unnecessary chemotherapy treatments.
Germany-based Stenon has raised €18 million ($20.5 million) in Series B funding led by Dutch impact investor Pymwymic to expand its nitrogen and soil data management platform. The funding comes as fertiliser prices surge globally, with EU nitrogen fertiliser costs up 70% in 2024. Stenon's FarmLab product combines hardware and software to generate real-time soil data, measuring plant-available nitrogen, soil organic carbon, temperature and moisture within seconds. The platform uses optical and electrical sensors with AI to provide immediate fertilisation insights, allowing farmers to optimise application rates. The company operates across several million acres in Europe, Central Asia, Brazil and the US. Stenon claims its technology delivers 2-8% yield increases and 20-40% average return on investment for nitrogen fertiliser across crops including corn, beans and cotton.
Creates global platform to deliver superior service to artists, songwriters, and partnersUnlocks meaningful value through greater scale and strong cash flow, enabling continued investment in music rights, creative talent, and technologyBob Valentine to serve as CEO and Thomas Coesfeld as Chairman of the combined company, with global headquarters in Nashville and European Headquarters in BerlinCombined company to be named BMG with divisions “BMG Publishing” and “Concord Records”
Digital access for organisations. Includes exclusive features and content.
German media giant Bertelsmann reported €1 billion profit for 2025, unchanged from the previous year, with revenue stable at €19 billion. Chief executive Thomas Rabe described it as a "solid financial year" for the company, which owns RTL Group, Penguin Random House and BMG music label. Adjusted operating profit reached €3 billion, slightly below 2024's €3.1 billion, primarily due to exchange rates and portfolio changes including the sale of RTL Nederland. Capital expenditure remained at €2.1 billion. The Gütersloh-based company maintains its medium-term revenue target of €24 billion, which Rabe called "absolutely achievable". For 2026, Bertelsmann anticipates stable performance with revenue and earnings growth in continuing operations. Since 2021, the company has invested around €7 billion in growth programmes.