Full-Time
Creative Director
Beverage, Marketing
Posted on 5/31/2025
Green Thumb Industries
1,001-5,000 employees
Retail cannabis products across multiple brands
Compensation Overview
$140k - $160k/yr
Chicago, IL, USA
In Person
 Creative Production |
|---|
- 10+ years of progressive experience in creative leadership roles, ideally with a mix of in-house and agency experience
- 5+ years managing multidisciplinary creative teams with proven ability to coach and develop talent
- Deep experience leading CPG/beverage, lifestyle, or cannabis-adjacent brands; regulated industry experience is a plus
- Proven experience managing external creative agencies and production partners, including briefing, feedback, budget, and timeline management
- Expert-level knowledge of Adobe Creative Suite (InDesign, Photoshop, Illustrator); Figma, After Effects, and digital production tools a bonus
- Strong portfolio showcasing high-impact brand campaigns, product launches, and multi-channel creative work
- Experience overseeing photoshoots, video production, and digital content creation
- Strong understanding of the creative development lifecycle—from brief to delivery—including budgeting, scoping, and production management
- Highly organized with excellent project management, communication, and presentation skills
- Thrives in a high-growth, fast-paced, mission-driven environment
- Passion for beverage innovation, brand storytelling, and culture-building
- Ability to work collaboratively with multi-functional core teams and strong personalities
- Adapts and thrives in a demanding, fast-paced environment
- Operates with a high level of professionalism and integrity, including dealing with confidential information
- Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb
- Must have a solid understanding and/or come to master Hemp compliance rules and regulations set forth by each State
- Must pass any and all required background checks
- Must be and remain compliant with all legal or company regulations for working in the industry
- Green Thumb Pay Range
- $140,000—$160,000 USD
- Lead Creative Direction: Own and drive the overarching brand vision for our beverage portfolio, developing and evolving the creative expression of each brand across all touchpoints.
- Campaign Development: Ideate, lead, and execute integrated campaigns across digital, retail, experiential, social, and owned channels—ensuring they are insight-driven, cohesive, and strategically aligned with marketing goals.
- Creative Asset Ownership: Oversee the creation and execution of all creative assets—from concept through final production—delivering best-in-class work across packaging, video/photo, POS, digital, print, social, and experiential.
- Team Leadership & Development: Build, manage, and mentor a multidisciplinary team of designers, art directors, writers, and freelancers. Foster a collaborative, growth-oriented culture of creativity, accountability, and innovation.
- Cross-Functional Collaboration: Partner closely with Marketing, Brand, Trade, Product, and DTC teams to align creative with business strategy, ensuring projects are delivered on time, on brand, and within budget.
- Agency & Vendor Management: Lead and manage external creative agencies, freelancers, and production partners—establishing briefs, timelines, and quality standards, and ensuring alignment with brand strategy and creative vision.
- Project & Production Management: Establish creative timelines, resource plans, and production schedules in partnership. Drive operational efficiency and creative excellence simultaneously.
- Brand Consistency & Systems: Develop and uphold visual identity systems, brand guidelines, and design standards to ensure consistency across regions, formats, and markets.
- Trend & Market Awareness: Stay ahead of cultural, design, and beverage trends—bringing fresh thinking and innovation into every creative output.
Green Thumb Industries (GTI) operates in the legal cannabis market, growing a family of brands that make edibles, flowers, and concentrates for adults 21+ and qualified medical patients. Its products are sold through its own national retail stores and other channels, with stores that educate customers through People Care Specialists who guide exploration of products. GTI differentiates itself with a diverse brand lineup, in-store education-focused experiences, and a focus on consistent quality, including products like incredibles confections that meet strict food industry standards. Its goal is to improve well-being and community support by providing accessible, high-quality cannabis products and informative retail experiences.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Chicago, Illinois
Founded
2014
Simplify's Take
What believers are saying
- Q1 2026 revenue hit $300 million with $94 million Normalized EBITDA and $76 million cash flow.
- Flat $70 million annual RYTHM licensing fee from April 1 boosts earnings on incremental revenue.
- Cannabis rescheduling to Schedule III eliminates 280E, slashing effective tax rate to 21%.
What critics are saying
- Teamsters strike disrupts RISE dispensaries and manufacturing, raising costs in 3-6 months.
- Trulieve's 169 Florida stores erode Green Thumb's 22 locations market share in 6-12 months.
- Pricing pressures cause mid-single digit Q1 2026 revenue decline in Florida and New York.
What makes Green Thumb Industries unique
- Green Thumb Industries fully pays 280E taxes, retaining 60% of cash flow unlike peers.
- GTI operates 77 RISE dispensaries and 17 manufacturing facilities across 15 markets.
- Portfolio includes branded products like RYTHM, Dogwalkers, and incredibles confections.
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Growth & Insights and Company News
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↑ 1%TerrAscend stock: navigating the evolving cannabis landscape for North American investors. 30.03.2026 - 19:22:34 | ad-hoc-news.de TerrAscend Corp. (ISIN: CA88160R1087) operates as a leading cannabis cultivator and retailer with a strong footprint in key North American markets. Investors eye its growth potential amid regulatory shifts and market consolidation. This analysis explores what drives the stock today and key factors to monitor. TerrAscend Corp. stands as a prominent player in the North American cannabis industry, focusing on cultivation, processing, and retail distribution. Listed under ISIN CA88160R1087 on the Canadian Securities Exchange as TSND, the company targets vertically integrated operations to capture value across the supply chain. For North American investors, TerrAscend represents exposure to the burgeoning legal cannabis market, where evolving regulations and consumer trends shape long-term opportunities. As of: 30.03.2026 By Elena Voss, Senior Financial Editor at NorthStar Market Insights: TerrAscend embodies the resilience of cannabis operators adapting to regulatory maturation in North America. Company overview and business model. Official source All current information on TerrAscend directly from the company's official website. TerrAscend Corp. maintains a vertically integrated business model that spans cultivation, manufacturing, distribution, and retail. This structure allows the company to control quality from seed to sale, a critical advantage in a fragmented industry. Operations center on high-quality flower production and branded products like cookies and concentrates, appealing to recreational and medical consumers alike. The company's portfolio includes state-of-the-art cultivation facilities designed for efficiency and scalability. By focusing on premium genetics and sustainable practices, TerrAscend differentiates itself from commodity producers. Retail banners such as Apothecarium provide direct-to-consumer channels, enhancing brand loyalty and margins. Geographically, TerrAscend holds licenses in multiple U.S. states including New Jersey, Pennsylvania, and California, alongside Canadian operations. This multi-jurisdictional presence mitigates regional risks while positioning the company for national expansion as barriers lower. Investors value this footprint for its potential to capitalize on population density and market maturity. Market position and competitive landscape. Sentiment and reactions In the competitive cannabis sector, TerrAscend competes with multi-state operators (MSOs) like Curaleaf and Green Thumb Industries. Its edge lies in operational efficiency and a focus on East Coast markets, where adult-use legalization drives demand. The company's wholesale distribution strengthens ties with third-party retailers, expanding reach without heavy capital outlay. Market share gains depend on execution in high-growth states. Pennsylvania and New Jersey represent significant opportunities due to large populations and recent regulatory openings. TerrAscend's ability to secure additional licenses or partnerships will define its trajectory against larger peers. Branding plays a pivotal role, with in-house lines gaining traction among discerning consumers. As the industry shifts from price wars to premiumization, TerrAscend's product innovation supports sustained revenue growth. North American investors monitor these dynamics for signs of margin expansion. Sector drivers and regulatory environment. The cannabis sector benefits from ongoing legalization trends across North America. In the U.S., over 24 states have recreational markets, with more under consideration. Canada, post-2018 legalization, sees maturing recreational sales alongside medical stability. TerrAscend navigates a complex regulatory landscape, including state-specific compliance and federal restrictions. Potential U.S. rescheduling of cannabis to Schedule III could unlock banking access and tax relief, benefiting operators like TerrAscend. Investors watch federal progress closely for industry-wide catalysts. Supply chain constraints and potency caps influence production strategies. TerrAscend adapts by optimizing yields and diversifying formats like edibles and vapes. Broader economic factors, such as inflation and consumer spending, also impact discretionary purchases like cannabis. Financial strategy and growth catalysts. TerrAscend pursues a disciplined financial strategy emphasizing cash flow generation and debt reduction. Investments in automation enhance cultivation efficiency, lowering costs per gram. Retail expansion through acquisitions or organic growth bolsters recurring revenue. Key catalysts include license approvals and market share capture in new jurisdictions. Vertical integration minimizes intermediary costs, supporting profitability as wholesale prices stabilize. The company's balance sheet strength allows flexibility for opportunistic moves. For growth-oriented investors, TerrAscend offers leverage to sector tailwinds without excessive dilution risks. Management's track record in integrations signals capability to execute amid consolidation waves sweeping the industry. Investor relevance for North americans. Further developments, updates, and context on the stock can be explored quickly through the linked overview pages. North American investors find TerrAscend appealing due to its U.S.-centric operations, offering indirect exposure to domestic legalization without direct state-level investments. Canadian listing provides liquidity and transparency via SEDAR filings. Currency dynamics between CAD and USD add a layer for U.S. holders. The stock aligns with portfolios seeking high-beta growth in emerging markets. Dividend policies remain secondary to reinvestment, suiting long-term holders. ETF inclusions could boost visibility and trading volume. Performance benchmarks against the MOC index highlight relative strength during sector recoveries. Investors assess TerrAscend for its role in diversified cannabis allocations. Risks and open questions. Regulatory delays pose the primary risk, with federal reform timelines uncertain. State-level enforcement variations could disrupt operations. Intense competition pressures pricing power, especially in oversupplied markets. Execution risks in scaling retail and cultivation persist. Economic downturns may curb consumer spending on non-essentials. Investors should watch cash burn rates and debt covenants closely. Open questions include acquisition pipelines and international ambitions. Path to positive free cash flow remains pivotal. Dilution from financings could impact per-share value if markets weaken. Supply disruptions from weather or input costs add volatility. Black market persistence challenges legal sales growth. North American investors prioritize management's navigation of these hurdles. Disclaimer: Not investment advice. Stocks are volatile financial instruments. Trojaner, Phishing, Datenklau: So schützen Android-Experten ihre eigenen Geräte. Gratis-Sicherheitspaket vom 03. April: Jeden Tag werden 560.000 neue Schad-Apps für Android entdeckt - viele tarnen sich als harmlose Downloads. Die IT-Experten von Computerwissen haben ihre bewährtesten Schutzmaßnahmen in einem kostenlosen Paket zusammengestellt: 5 konkrete Anleitungen, die jeder Android-Nutzer in unter 10 Minuten umsetzen kann. Ohne technische Vorkenntnisse. Seit 2005 liefert der Börsenbrief trading-notes verlässliche Anlage-Empfehlungen - dreimal pro Woche, direkt ins Postfach. 100% kostenlos. 100% Expertenwissen. 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Green Thumb Industries, one of the largest US cannabis operators by market capitalisation, has seen its shares fall 17% year to date, reflecting regulatory challenges and competition rather than company-specific issues. Despite a brief sentiment boost from President Trump's push for federal marijuana rescheduling, broader reforms remain necessary for meaningful change. The company reported revenues of approximately $1.2 billion for 2025, up 3.4% year over year, driven by retail cannabis sales and expansion in markets including Minnesota, Florida and New York. Its retail footprint expanded to 113 stores. Green Thumb generated $295 million in operating cash flow, up roughly $100 million year over year. However, management expects first-quarter 2026 revenues to decline mid-single digits sequentially due to pricing pressure in mature markets.
Green Thumb Industries reported fourth-quarter 2025 sales of $311.13 million and net income of $83.2 million, with full-year 2025 sales reaching $1.18 billion and net income of $114.15 million, all exceeding prior year figures. However, the cannabis company warned that first-quarter 2026 revenue would decline by mid-single digits sequentially due to pricing pressure and seasonality. The company recently increased its syndicated credit facility by $50 million to $189 million, providing additional financial flexibility. Whilst Green Thumb's profitability remains strong, the near-term outlook reflects ongoing sector-wide price compression and regulatory uncertainty. The earnings highlight a tension between improving margins and softening revenue growth, with analysts projecting $1.3 billion revenue and $141.9 million earnings by 2028, requiring 4.2% annual revenue growth.
Five-year syndicated credit facility at an industry-leading rate of SOFR+500 CHICAGO and VANCOUVER, British Columbia, Feb. 20, 2026 (GLOBE NEWSWIRE) -- Green Thumb Industries Inc. (“Green Thumb” or the “Company”) (CSE: GTII) (OTCQX: GTBIF), a leading national cannabis consumer packaged goods
Green Thumb Industries has increased its existing syndicated credit facility by $50 million, bringing the total to $189 million. The five-year facility, led by Valley National Bank, carries an interest rate of SOFR+500 basis points and matures on 11 September 2029. The Chicago-based cannabis company will use the proceeds for general corporate purposes, potential strategic investments and working capital requirements. No equity was issued to participating banks in the syndication. Green Thumb, which operates the RISE Dispensaries chain and manufactures branded cannabis products including RYTHM and Dogwalkers, has 20 manufacturing facilities and over 100 retail stores across 14 US markets, employing approximately 5,000 people.