Full-Time
User Researcher
Posted on 3/13/2025
InMobi
51-200 employees
Mobile advertising and marketing technology solutions
No salary listed
Mid
Bengaluru, Karnataka, India
- Bachelor's degree in Human-Computer Interaction, Psychology, Cognitive Science, or related field
- 3+ years of experience in user research, preferably in mobile-first products or content platforms
- Strong understanding of mobile user behavior and content consumption patterns
- Experience with research methodologies suitable for mobile platforms
- Proficiency in research tools like UserTesting, Lookback, or similar
- Excellence in data synthesis and presentation
- Strong understanding of global mobile markets and cultural nuances of local geographies.
- Portfolio demonstrating impact on mobile product development
- Design and conduct research studies focusing on mobile user behaviour, content consumption patterns, and lock screen interactions
- Lead user interviews, usability testing, and behavioural analysis to understand how different user segments interact with lock screen content
- Collaborate with AI/ML teams to improve content personalization through user insights
- Work closely with product and design teams to optimize the lock screen experience across different markets and user segments
- Create and maintain research frameworks for evaluating user engagement with short-form content
- Present research findings to stakeholders and translate insights into actionable recommendations
- Develop user personas and journey maps specific to different geographic markets
- Experience with mobile content delivery platforms
- Familiarity with AI/ML concepts related to content personalization
- Experience conducting research across multiple global markets
- Background in short-form content or entertainment platforms
InMobi specializes in mobile advertising and marketing technology, focusing on the automated buying and selling of ad space within mobile applications. Their platform allows media buyers and marketers to efficiently purchase ad space to reach specific audiences, while app publishers can monetize their applications by selling ad space. InMobi offers a range of advertising solutions, including demand-side platforms (DSPs) for buyers and supply-side platforms (SSPs) for publishers, along with analytics tools to enhance ad performance and minimize fraud. Unlike many competitors, InMobi also provides educational resources through InMobi U, helping clients understand the in-app programmatic ecosystem. The company's goal is to optimize ad revenue for both advertisers and publishers while establishing itself as a leader in mobile advertising education.
Company Size
51-200
Company Stage
Debt Financing
Total Funding
$420.6M
Headquarters
Kadubeesanahalli, India
Founded
2007
Simplify's Take
What believers are saying
- InMobi's $100 million funding boosts its AI-driven mobile engagement and advertising platforms.
- Recognition as a 'Strong Performer' in Forrester Wave report attracts more publishers.
- New Lucknow office enhances regional presence and taps into emerging Indian markets.
What critics are saying
- Increased competition from Glance's AI-powered lock screen experiences may divert clients.
- Reliance on debt financing poses financial risks if growth expectations aren't met.
- Upcoming IPO pressure could lead to strategic missteps or overextension.
What makes InMobi unique
- InMobi offers a comprehensive suite of advertising solutions for advertisers and publishers.
- The company provides advanced analytics and optimization tools to improve ad performance.
- InMobi's strategic partnership with TalkingData enhances its data-driven advertising capabilities.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Unlimited Paid Time Off
Flexible Work Hours
Wellness Program
Free Lunch
Pet Insurance
Employee Assistance Program
Growth & Insights and Company News
6 month growth
↓ -97%1 year growth
↓ -24%2 year growth
↓ -22%InMobi opens new Lucknow office to create local opportunities.
Consumer technology company Glance said Wednesday (Feb. 26) that it will use Google’s artificial intelligence (AI) models to develop generative AI-powered experiences on smartphone lock screens and ambient TV screens. Glance currently delivers AI-powered lock screen experiences to more than 450 million Android-based smartphones and 300 million active users across India, Indonesia, Japan, the United States and other countries, the company said in a press release. By leveraging Google’s AI models, the company is building the next generation of Glance, which will bring both content and shopping to the user’s lock screen, according to the release
Glance to leverage Google's portfolio of AI models including Gemini and ImagenTo build generative AI -powered experiences on top of Glance's Mobile and TV Surfaces generating a 'personal internet' for usersGlance to launch 'Glance AI,' a gen AI-powered platform, supercharging smartphones into AI phonesBANGALORE, India and SINGAPORE and SUNNYVALE, Calif., Feb. 26, 2025 /PRNewswire/ -- Consumer internet company, Glance, and Google Cloud today announced a strategic partnership to bring the power of generative AI (gen AI) to millions of Glance-enabled smartphones worldwide. Through this collaboration, Glance will leverage Google's AI models to develop consumer-facing AI applications designed to enhance and enrich user experiences on smartphone lock screens and ambient TV screens.Glance, a pioneer in delivering AI-powered smart lock screen experiences, currently powers more than 450 million Android-based smartphones worldwide. The company has an active user base of more than 300 million across India, Indonesia, Japan, the United States, and other countries. It is now building the next generation of Glance, which aims to turn every user's lock screen into the center of their digital experiences, integrating their news, sports, games, entertainment, fashion, and shopping with gen AI to create a 'personal internet' for the user.Glance will leverage Google Cloud's Gemini intelligence capabilities and Imagen's state of the art image generation capabilities via Vertex AI to power Glance's next-gen experiences. One of the first experiences is an immersive, gen AI-enabled commerce feature for the lock screen
Founded in 2013 by Ritesh Agarwal, OYO, the Indian hospitality giant, has expanded its budget hotel chain into the U.S. market.
Bangalore, India - November 05, 2024 - InMobi Advertising, a leading provider of marketing and monetization technologies that help businesses fuel growth, has been named a "Strong Performer" in The Forrester Wave(TM): Sell-Side Platforms, Q4 2024.