This role can be performed remotely anywhere within the United States.
At FullStory, we’re helping businesses of every size optimize their digital experiences to improve the websites and apps we all use every day. We’re building a dynamic Marketing team where every new team member has a chance to directly impact our bold pursuits.
The Marketing team is looking for a Director of Marketing Operations to come build out the foundation of our highly efficient Marketing engine. We have big aspirations—which means getting our pipeline generation engine to be highly targeted, optimized, and efficient.
Reporting to the CMO, you will be responsible for leading and managing all aspects of marketing operations, including defining marketing strategic initiatives, planning, running the day-to-day marketing ops function, budget management, insights, technology implementation, and team leadership. Working in close partnership with our Chief Marketing Officer (CMO), you will operate as the right-hand partner to the CMO. You will identify strategic programs that can improve our marketing effectiveness in serving our customers. You will partner with the rest of the Marketing leadership team, StratOps (in Finance), RevOps, Product Analytics and more to pull together the right strategy, data, and tools to move us forward.
In a typical day, you might:
Own our marketing systems architecture and strategy, ensuring that actionable insights pass seamlessly between marketing, sales and product systems.
Lead our annual marketing planning process, helping connect the dots between goals and budgeting. Lead the vision for our marketing technology roadmap - audit and evaluate our marketing technology stack, including automation capabilities, lead processing, measurement and reporting.
Drive data management to increase data integrity and market reach across geographies; own marketing database strategy and data requests (e.g. segmentation, list creation).
Work hand-in-hand with marketing, revenue operations and sales leaders to ensure effective processes are in place to actively monitor, analyze, measure and report the health of marketing contribution to pipeline, program ROI, customer acquisition and penetration, contact acquisition and activity.
Lead and execute the vision for marketing analytics, defining the measurement framework, including key KPIs and funnel metrics that provide actionable insights to the management team.
Develop, implement, and disseminate metrics/KPIs about performance and outcomes through dashboards and data visualization tool sets to monitor business health, including marketing database hygiene, performance integrity and accuracy, capturing insights and making recommendations.
Work cross-functionally, collaborating and liaising with stakeholders in marketing, sales and finance to understand challenges and opportunities that impact the sales and marketing funnel and pipeline. Create presentations at the executive level, contribute to weekly pipeline discussions with regional GMs, marketing leaders and other execs as needed.
Manage, cultivate and develop the Marketing operations team including career development and succession planning.
Here’s what we’re looking for:
Direct experience in enterprise software industry and SaaS
Experience designing an innovative marketing technology stack.
Experience with change management and organizational transformation.
Expertise with Salesforce, Marketo, 6sense, and/or LeanData.
Experience with SQL or/and analytical tools (e.g., Tableau, Looker, etc)
Adept at managing multiple projects and deadlines.
Exceptional writing and verbal communication skills, a strong storyteller with a passion for influencing audiences
Strong leadership presence.
#LI-DNI
About FullStory
Founded in 2014 on the belief that everyone benefits from a more perfect digital experience, FullStory’s digital experience intelligence (DXI) platform empowers businesses to continuously improve their customer experience across sites and apps. FullStory is backed by world-class investors and has 500+ employees worldwide with offices in Atlanta and London. We are proud to have been named to Forbes’ List of America’s Top Startup Employers, Wealthfront’s Career Launching Companies List, and LinkedIn’s Top US Startups List. We are guided by our values of Empathy, Clarity, Bionics, and Trust, which we embed in our day-to-day work.
How we support you:
FullStorians are committed to building something better—from how we approach our product, to how we care for our customers and each other. Better is only possible when we can bring our full selves to work. Along these lines, we offer:
Autonomy and flexibility. From a remote-first work environment and flexible paid time off, to an annual company-wide closure – FullStorians can focus on the moments that matter.
Benefits. Take care of the whole you. FullStory offers sponsored benefit packages for US-based FullStorians, and supplemental coverage options for international FullStorians.
Learning opportunities. We provide professional development opportunities through training programs, career coaching sessions, and an annual learning subsidy.
Productivity support. We provide all FullStorians with a monthly productivity stipend and reimburse remote colleagues for their initial home office set up.
Team events. Connect with fellow FullStorians through Employee Resource Group events, Listening & Alignment weeks, and team off-sites.
Paid parental leave. FullStorians have the flexibility to balance the needs of their growing families without the added stress of figuring out work and finances.
Grow your family. We offer a global fertility and family building benefit that encompasses all journeys to growing your family.
Bereavement leave. Every family is different; we leave it to you to define who your family is, and support you when you need it most.
Miscarriage/Pregnancy loss leave. Whether it is for a FullStorian or their partner – take the time you need.
FullStory is proud to be an equal opportunity workplace dedicated to fostering an increasingly diverse community. We want candidates of all human varieties, backgrounds, and lifestyles. There’s no problem that can’t be made better by bringing together people with a broader set of perspectives. If our product, values, and community resonate with you, please apply - we’d love to hear from you!
If you may require reasonable accommodations to participate in our job application or interview process, please contact [email protected]. Requests for accommodations will be treated confidentially.
