UK&I Marketing Manager
Contract
Posted on 5/23/2023
INACTIVE
Twitch

10,001+ employees

Social video platform for gamers
Company Overview
Twitch is on a mission to build the future of live entertainment. The company operates an interactive livestreaming service for content spanning gaming, entertainment, sports, music, and more.
Consumer Goods

Company Stage

N/A

Total Funding

$1B

Founded

2011

Headquarters

San Francisco, California

Growth & Insights
Headcount

6 month growth

4%

1 year growth

7%

2 year growth

41%
Locations
London, UK
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Data Science
Marketing
Requirements
  • 5+ years of marketing experience in UK&I
  • Experience working with consumer/media/tech/gaming brands with diverse global audiences
  • Passion and vision for supporting the Twitch community
  • Multi-channel familiarity - experience creating and executing marketing strategies across a range of paid and owned channels
  • Experience with insights and data, with experience translating these into building tailored campaigns
  • Experience establishing new processes and operating models at a local level within a global business
  • Excellent written (ie, storytelling, messaging, brand guidelines copy) and verbal skills amongst diverse groups of people
Responsibilities
  • Oversee the planning and execution of marketing strategies and programmes rooted in product adoption, streamer-participation, and events
  • Develop industry-leading relationships between Twitch and its creators and viewers in UKI to better understand their needs, motivations, challenges, and aspirations that translates to applicable marketing strategy
  • Integrate with territory-specific teams such as the Partnerships and Sales teams to provide strategic localised marketing support
  • Collaborate with other international marketing counterparts, including Global Product Marketing, Community Marketing and Events
  • Oversee campaign calendars, workback timelines, and major milestones / delivery dates
  • Project manage marketing campaigns, including channel planning and creative asset development, using project management tools and documents
  • Support with the development and optimisation of marketing operations
  • Lead the campaign reporting process, working with the Data Science team to build learning agendas, measurement plans and collate results summarising important insights
Desired Qualifications
  • You are Twitch user yourself and have a passion for gaming and media
  • An interest in entertainment, creators, and/or gaming