UK&I Marketing Manager
Contract
Posted on 5/23/2023
INACTIVE
Social video platform for gamers
Company Overview
Twitch is on a mission to build the future of live entertainment. The company operates an interactive livestreaming service for content spanning gaming, entertainment, sports, music, and more.
Consumer Goods
Company Stage
N/A
Total Funding
$1B
Founded
2011
Headquarters
San Francisco, California
Growth & Insights
Headcount
6 month growth
↑ 4%1 year growth
↑ 7%2 year growth
↑ 41%Locations
London, UK
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Data Science
Marketing
Requirements
- 5+ years of marketing experience in UK&I
- Experience working with consumer/media/tech/gaming brands with diverse global audiences
- Passion and vision for supporting the Twitch community
- Multi-channel familiarity - experience creating and executing marketing strategies across a range of paid and owned channels
- Experience with insights and data, with experience translating these into building tailored campaigns
- Experience establishing new processes and operating models at a local level within a global business
- Excellent written (ie, storytelling, messaging, brand guidelines copy) and verbal skills amongst diverse groups of people
Responsibilities
- Oversee the planning and execution of marketing strategies and programmes rooted in product adoption, streamer-participation, and events
- Develop industry-leading relationships between Twitch and its creators and viewers in UKI to better understand their needs, motivations, challenges, and aspirations that translates to applicable marketing strategy
- Integrate with territory-specific teams such as the Partnerships and Sales teams to provide strategic localised marketing support
- Collaborate with other international marketing counterparts, including Global Product Marketing, Community Marketing and Events
- Oversee campaign calendars, workback timelines, and major milestones / delivery dates
- Project manage marketing campaigns, including channel planning and creative asset development, using project management tools and documents
- Support with the development and optimisation of marketing operations
- Lead the campaign reporting process, working with the Data Science team to build learning agendas, measurement plans and collate results summarising important insights
Desired Qualifications
- You are Twitch user yourself and have a passion for gaming and media
- An interest in entertainment, creators, and/or gaming