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Full-Time

Customer Marketing Specialist

Confirmed live in the last 24 hours

KnowBe4

KnowBe4

1,001-5,000 employees

Provides security awareness training and simulations

Cybersecurity
Data & Analytics

Entry, Junior

Clearwater, FL, USA

Category
Brand & Creative Marketing
PR & Communications
Growth & Marketing
Required Skills
Sales
Management
Hubspot
Word/Pages/Docs
Salesforce
Marketing
Data Analysis
PowerPoint/Keynote/Slides
Requirements
  • Bachelor’s degree in Marketing, Communications, or similar field, or Equivalent working experience required
  • At least 1 year of experience in communications, marketing, analytics, customer success or a related field
  • Experience creating and executing marketing campaigns and programs that drive customer engagement and advocacy
  • Previous experience in the IT Security or SaaS technology industry a plus
  • Proficient in Salesforce customer database or similar customer relationship management (CRM) system
  • Proficient in HubSpot or similar marketing automation and smart list optimization to build and optimize the right nurturing tracks and marketing touchpoints to the customer
  • Past experience with social media platforms and user communities like X, LinkedIn, and Spiceworks to identify and nurture customers, and monitor conversations about the competitive landscape, a plus
  • Experience with Gmail and Google Docs
  • Experience with MS Office (Word, Excel, Powerpoint)
  • Prefer working in a collaborative, cross-team capacity: This role requires you to work across functions and departments
  • Excellent communication skills -- you will interact with customers and cross- functional teammates regularly
  • Excellent command of all marketing tactics, not just email
  • Strong writer and content creator (including product sheets, ebooks, and other customer-facing resources)
  • Ability to identify good product marketing
  • Ability to develop various educational techniques to help customers understand our products
  • Excellent time management and organization skills
Responsibilities
  • Develop customer marketing campaigns and programs that drive engagement, loyalty, and retention
  • Create targeted marketing campaigns based on customer segments to personalize messaging and offers that help drive increased engagement and sales
  • Stimulate, nurture, and curate review activity on peer review sites and communities like G2, TrustRadius, and Gartner Peer Insights
  • Manage customer review site platforms and use reporting analytics to help optimize use of new features and functionality
  • Create compelling case studies, testimonials, and reference materials in collaboration with customer success and external vendors for use in sales and marketing efforts
  • Help track and analyze customer data to inform marketing strategies and optimize customer engagement
  • Design campaigns to increase customer participation in referral programs, user communities, peer reviews, awards, speaking opportunities, and other advocacy activities
  • Collaborate with cross-functional teams, including Product Marketing, Demand Generation, Customer Success and Product Management, to support product launches and ongoing customer marketing efforts
  • Work with Demand Generation to develop compelling upsell and cross-sale campaigns to current customers
  • Support programming and strategy efforts at KnowBe4 customer user groups and conferences
  • Help identify and validate new advocacy opportunities to support and retain customers
  • Assist in the content development and execution of automated customer journey campaigns
  • Assist in the development of future customer advocacy and reference programs

KnowBe4 provides a security awareness training and simulated phishing platform to defend against social engineering attacks, offering rapid deployment and scalability for businesses of all sizes. The platform is user-friendly and intuitive, providing effective defense against social engineering attacks.

Company Stage

IPO

Total Funding

$701.6M

Headquarters

Clearwater, Florida

Founded

2010

Growth & Insights
Headcount

6 month growth

1%

1 year growth

5%

2 year growth

14%

Benefits

Financial Security - 3.5% 401k Matching, Company-wide Monthly Bonuses Up To $2,000 A Month, Employee Referral Bonuses, Employee Stock Purchase Program

Health and Wellness - Fully Paid Medical Insurance, Vision and Dental Plans, FSA (Flexible Spending Account), Free Gym Benefits Through Classpass, Virtual Yoga Classes, Free Fresh Fruit Delivered Weekly

Vacation, Time Off and Leave - Open Paid Time Off, National Holidays, Fully Paid Military Leave

Continuing Education - Tuition Reimbursement Up To $5,250 A Year, Certification Completion Bonuses Up To $10,000 A Year

Remote Work Options

Supporting Families - 8-weeks Fully Paid Parental and Adoption Leave, Breast Milk Shipping for Traveling Parents, Adoption Assistance, Fertility Assistance, Knowster Parents Employee Resource Group

On-site Life Coach