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Demand Generation Lead
North America, Remote
Confirmed live in the last 24 hours
Locations
San Francisco, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Hubspot
Leadership
Lead Generation
Management
Marketing
Sales
Salesforce
Requirements
  • 5-6+ years of relevant B2B demand generation experience in a tech start-up environment. Light preference for AI/ML or data spaces, but deep curiosity/interest is also valuable
  • Experienced Marketing Automation (Marketo, Hubspot, etc…) and Salesforce power user
  • Passionate professional capable of demonstrating ROI for marketing programs
  • Experience managing and executing DemandGen programs and campaigns for B2B companies
  • Expert in end-to-end campaign development, execution, and measurement
  • Demonstrated ability to employ data-driven strategies for high quality lead generation and opportunity acceleration through sales teams
Responsibilities
  • Own and execute demand generation activities including, but not limited to lead sourcing, prospect intelligence, lead scoring, digital content strategy across paid and organic channels, engagement campaigns (lead nurturing), physical content strategy including events, and more
  • Oversee development, management, and execution of high-impact lead generation campaigns across multiple channels
  • Own email campaigns from development of content, creating email lists, testing and emails, to reporting and optimization of email campaign results
  • Work closely with Sales Development Representatives (SDRs) and Account Executives (AEs) to track and manage lead flow and increase conversion rates at each stage of the funnel
  • Build and manage demand generation campaign calendar, communication, and deliverables
  • Own lead and pipeline metrics
  • Develop reporting on key KPIs, assess pipeline health, and identify key challenges and priorities
  • Work closely with the Sales leadership to align on goals and KPIs, create gap plans, and execute campaigns to drive pipeline and revenue growth
Weight & Biases

201-500 employees

Developer MLOps & visualization platform
Company Overview
Weight & Biases’ mission is to build the best tool for machine learning with their advanced platform that allows models to be built faster with experiment tracking, dataset versioning, and model management. The company is committed to helping machine learning developers in a variety of use cases with their tools that easily integrate and give metrics and visualizations.
Benefits
  • 🏝️ Unlimited vacation time
  • 🩺 100% Medical, Dental, and Vision for employees and Family Coverage
  • 🏠 Remote first culture with in-office flexibility in San Francisco
  • 💵 $1000 home office budget with new high-powered laptop
  • 🥇 Truly competitive salary and equity
  • 🚼 12 weeks of Parental leave
  • 📈 401(k)
Company Core Values
  • Driven
  • Kind
  • Proactive