Full-Time

Product Marketing Manager

Posted on 6/18/2024

ONE Finance

ONE Finance

501-1,000 employees

Platform for personal finance management

Fintech

Compensation Overview

$150k - $175kAnnually

+ Competitive cash benefits + Stock option packages + Pay transparency

Senior

Remote in USA

Required Skills
Market Research
Marketing
Data Analysis
Requirements
  • 12+ years of marketing experience
  • Bachelor's degree or equivalent experience
  • Expertise in product marketing and digital/app experiences
  • Experience with determining product-market fit and delivering products to market
  • Proven experience launching new products with fully integrated plans and execution
  • Strong data analytical skills
  • Excellent written and verbal communication skills
  • Ability to plan, organize, and execute on multiple projects simultaneously
Responsibilities
  • Supporting and managing integrated go-to-market (GTM) strategy, planning and execution for existing and new banking products & services
  • Crafting and articulating value propositions and messaging to inform marketing initiatives
  • Collaborating, building and executing marketing campaigns to support KPIs
  • Owning core screens and experiences within the app to improve customer conversion and product engagement
  • Articulating value propositions and product messaging for banking and other features
  • Collaborating with product team on design briefs and engineering requirements
  • Collaborating with lifecycle team on journey strategies
  • Leveraging data analytics to track and analyze the performance of the product marketing team efforts
  • Conducting comprehensive market research to deeply understand customers, current market trends, and the competitive landscape

The company provides a comprehensive platform for personal finance management, integrating fintech, banking, and consumer products. The product is supported by Walmart and Ribbit Capital, utilizing advanced technologies to streamline financial management.

Company Stage

M&A

Total Funding

$66.7M

Headquarters

New York, New York

Founded

2022

Growth & Insights
Headcount

6 month growth

31%

1 year growth

100%

2 year growth

169%