Dir – Product Marketing

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Challenge

This Product Marketing Director role is your chance to create a meaningful impact in a prominent position, contributing to the development and implementation of the global Go-to-Market (GTM) strategy for Adobe Experience Manager, Assets. You will collaborate with renowned brands, agencies, publishers, and government institutions. It is an ambitious role that empowers you to propel the growth of a significant business at Adobe.

Guiding a team of skilled product marketers, driving comprehensive GTM programs from start to finish, including bookings, pipeline, and retention management.

What you’ll do

• Own the GTM strategy and business results of specific segments or solution packaging within Adobe Experience Manager, representing strategy and performance to senior executives.
• Lead and nurture an outstanding team of product marketers, encouraging their growth to support the organization’s mission. Mentor across the organization, participating in new talent initiatives, employee engagement, and career advancement.
• Develop customer-facing materials supporting GTM strategy, sales enablement, and thought leadership to enable success with global enterprise customers.
• Build accurate, relevant, and resonant messaging, collaborating with internal teams to ensure implementation across all customer channels.
• Complete GTM programs that drive Adobe's enterprise growth, including strategies for upselling, cross-selling, migration, and penetration.
• Lead technology initiatives that capture attention and engagement from internal marketing, PR, social, and field teams, targeting creative, marketing, CIO, and practitioner audiences.
• Drive GTM marketing programs with public relations, analyst relations, events, demand generation, and field marketing, building pipeline demands and accelerating deals.
• Participate as a business unit decision-maker in the deal approval process, facilitating approval or blocking issue based on financial and business guidelines.
• Guide and manage marketing budget allocation and decisions in coordination with Campaign Marketing.

What you need to succeed

• 15+ years of expertise in DAM, Creative Cloud, PaaS, CMS, Integration, Application Development, or AI/ML technology.
• Proven track record of successfully selling and marketing platform technologies to CMO/CTO/CIO offices as a pre-sales or product marketer.
• Experience with outbound marketing and/or product marketing, demonstrating success and measurable results.
• Extensive brand GTM, messaging, and sales enablement experience.
• Demonstrated ability to take complex solutions and messages to market.
• Successful experience with retention marketing and driving active use post-sale.
• Strong experience leading seasoned Product Marketing leaders and Individual Contributors (ICs).

At Adobe, you'll collaborate with industry professionals, work on meaningful projects, and feel proud of the products we build and the customers we serve. Experience our Check-In approach, fostering growth and open feedback. Watch our video for a glimpse of Adobe life.

Adobe is an equal opportunity employer. We hire dedicated individuals, regardless of gender, race, ethnicity, ancestry, age, disability, sexual orientation, gender identity or expression, veteran status, cultural background, or religious beliefs. We know that when our employees feel appreciated and included, they can be more creative, innovative, and successful. This is what it means to be Adobe For All.

If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status.

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $163,200 -- $302,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be anEqual Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Learn more.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email[email protected] or call (408) 536-3015.