Associate Director
Marketing Science
Posted on 2/5/2024
Mediabrands

10,001+ employees

Global marketing solutions and media management division
Company Overview
IPG Mediabrands, the media and marketing solutions division of Interpublic Group, is a global leader in the industry, managing over $47 billion in marketing investment for a diverse range of high-profile clients. The company's competitive advantage lies in its extensive network of full-service agencies and specialized business units, which have been recognized for their excellence with numerous awards. With a workforce of over 18,000 professionals in more than 130 countries, IPG Mediabrands fosters a diverse and inclusive culture, and is committed to delivering cutting-edge marketing solutions.
Data & Analytics

Company Stage

N/A

Total Funding

N/A

Founded

2007

Headquarters

New York, New York

Growth & Insights
Headcount

6 month growth

-16%

1 year growth

-13%

2 year growth

-12%
Locations
United States
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Power BI
Python
SQL
Tableau
Salesforce
Marketing
Data Analysis
CategoriesNew
Growth & Marketing
Requirements
  • Expertise around brand, advertising and media research
  • Strong media math skills and statistical knowledge
  • Working knowledge of programming languages such as Python, R, SQL
  • Experience with 3rd party data providers, DMPs (e.g. Salesforce), and DSPs (e.g. DBM)
  • Strong understanding of data and ad tech ecosystem, with a focus on digital environment
  • Demonstrated success in helping clients take concrete action based on analytics and data
Responsibilities
  • Actively monitors industry trends/key topics
  • Works with internal/external teams to develop learning agendas (top questions to answer)
  • Coordinates with regional teams to identify appropriate campaign testing opportunities
  • Writes protocols for regional implementation of tests (w/ data scientist and other internal stakeholders)
  • Disseminates learnings from media fundamentals tests to comms design and LOB-specific analytics resources
  • Collaborates w/ Product org (Rufus/Initiative/Kinesso) for relevant tool enhancements
  • Guides internal agency partners to understand client’s media strategy, design measurement approaches for cross-channel campaigns, work with internal and external partners to implement, track progress in-flight, lead reporting of performance to client
  • Creates holistic analyses incorporating different campaigns and data sources that move beyond an explanation of ‘what happened’ to ‘what is important,’ ‘why it happened’ and ‘what should be done’ to help inform future strategy and aid in the development of new media fundamentals
  • Designs and manages quantitative research studies on topics including brand lift, consumer behavior and the role of media, audience research and ad tracking studies
  • Produces written reports on tests, their outcomes and resulting recommendations, together with the Head of Marketing Science
  • Presents measurement findings to internal stakeholders and senior clients on areas such as ad performance and consumer targeting
Desired Qualifications
  • 7-10 years of experience in agency or client-side digital media planning or media research & analytics preferred
  • Demonstrated success managing multi-functional teams strongly preferred
  • Refined client-facing skills with the ability to work well with multiple stakeholders
  • Collaboration, including ability to drive clarity in a multi-stakeholder environment
  • Experience managing complex projects with multiple stakeholders
  • Strong written and verbal communication
  • Experience with data visualisation partners, such as Tableau, Quicksight, PowerBI