Lifecycle Marketing Specialist
Posted on 3/4/2023
Remote in USA
Experience Level
Desired Skills
  • 3+ years of proven experience in lifecycle marketing
  • Experience owning the full process of strategizing, drafting, and deploying marketing and sales communication campaigns
  • Experience with Outreach sales enablement platform (content management and triggers)
  • Excellent organizational and written communication skills
  • Track record of working in a fast-paced environment, independently executing on multiple priorities
  • Experience with CRM and sales enablement tools like Salesforce and Hubspot
  • Ability to work independently and cross-functionally to drive priorities
  • Analytical thinker with experience in data-driven marketing and A/B testing
  • Hardworking, resourceful and scrappy: when you have a goal, you find a way to meet it
  • A team player who knows how to collaborate across teams to meet deadlines
  • Dynamic, thrive in ambiguous environments, and action-oriented
  • An architect and a builder - you can imagine what you want to create, and don't mind doing the hard work to bring your vision to life
  • Quantitatively-inclined and data savvy, you may not be a Salesforce or Tableau expert, but you are able to draw actionable strategic insights and conclusions from complex data sets, asking critical questions, and synthesizing raw numbers into simple, actionable recommendations
  • Excellent written and verbal communication and presentation skills
  • Own vision, strategy and results for all existing and new sales lifecycle programs including journeys, segmentation, offers, copywriting, and distribution
  • Partner with sales team to set up lead score-based communication journeys and A/B tests
  • Oversee performance measurement and forecasting of all new and existing communication programs
  • Develop POV on optimal call, email, and text cadence to convert hot and cold leads over time throughout the funnel
  • Develop medium and long term nurture strategies and reactivation campaigns
  • Manage program operations in partnership with our Revenue Operations team, including building segments and setting up and monitoring communication triggers
  • Collaborate with Sales to develop and improve content for leads actively engaged in the sales process: sequences, email/text templates, snippets
  • Collaborate with Operations to deliver valuable communications for active customers during the project planning and installation process
  • Develop programs and communications to generate customer testimonials and referrals, while reducing churn
  • Work closely with members of the Lifecycle and wider Growth Marketing team to identify opportunities to optimize and improve the customer funnel and experience

51-200 employees