Full-Time
Lifecycle Marketing Specialist
Posted on 3/4/2023
Home energy upgrade service with guaranteed savings
Mid
Remote in USA
- 3+ years of proven experience in lifecycle marketing
- Experience owning the full process of strategizing, drafting, and deploying marketing and sales communication campaigns
- Experience with Outreach sales enablement platform (content management and triggers)
- Excellent organizational and written communication skills
- Track record of working in a fast-paced environment, independently executing on multiple priorities
- Experience with CRM and sales enablement tools like Salesforce and Hubspot
- Ability to work independently and cross-functionally to drive priorities
- Analytical thinker with experience in data-driven marketing and A/B testing
- Hardworking, resourceful and scrappy: when you have a goal, you find a way to meet it
- A team player who knows how to collaborate across teams to meet deadlines
- Dynamic, thrive in ambiguous environments, and action-oriented
- An architect and a builder - you can imagine what you want to create, and don't mind doing the hard work to bring your vision to life
- Quantitatively-inclined and data savvy, you may not be a Salesforce or Tableau expert, but you are able to draw actionable strategic insights and conclusions from complex data sets, asking critical questions, and synthesizing raw numbers into simple, actionable recommendations
- Excellent written and verbal communication and presentation skills
- Own vision, strategy and results for all existing and new sales lifecycle programs including journeys, segmentation, offers, copywriting, and distribution
- Partner with sales team to set up lead score-based communication journeys and A/B tests
- Oversee performance measurement and forecasting of all new and existing communication programs
- Develop POV on optimal call, email, and text cadence to convert hot and cold leads over time throughout the funnel
- Develop medium and long term nurture strategies and reactivation campaigns
- Manage program operations in partnership with our Revenue Operations team, including building segments and setting up and monitoring communication triggers
- Collaborate with Sales to develop and improve content for leads actively engaged in the sales process: sequences, email/text templates, snippets
- Collaborate with Operations to deliver valuable communications for active customers during the project planning and installation process
- Develop programs and communications to generate customer testimonials and referrals, while reducing churn
- Work closely with members of the Lifecycle and wider Growth Marketing team to identify opportunities to optimize and improve the customer funnel and experience
Sealed stands out as a leading company in the home energy upgrade sector, offering a comprehensive service that includes designing, delivering, and managing weatherization and HVAC projects with a guaranteed energy savings promise. The company's culture is centered around customer satisfaction and transparency, providing flexible payment options and a data-backed performance guarantee that ensures homeowners receive a high-quality service. Sealed's commitment to technical innovation is evident in their use of the latest HVAC, weatherproofing, and smart home technology, making them a competitive choice for homeowners seeking to improve their home's energy efficiency and comfort.
Company Stage
N/A
Total Funding
$123.9M
Headquarters
New York, New York
Founded
2012