Full-Time

Growth Marketing Lead

Posted on 7/30/2024

Headway

Headway

1,001-5,000 employees

Connects patients with affordable mental health services

Healthcare

Compensation Overview

$108k - $135kAnnually

+ Bonus + Commission + Equity Compensation

Mid, Senior

Remote in USA

Employees can work from offices in New York City and San Francisco.

Category
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis
Requirements
  • 3-5+ years scaling performance marketing campaigns across major paid social platforms like Meta, LinkedIn, Twitter, Tiktok etc. and have the numbers to back it
  • Highly detailed and process-oriented - you record learnings from every test, never miss a UTM, and always know how much your campaigns are spending
  • Data-driven - you love to dig into the numbers and details to derive new insights and identify new opportunities
  • High critical thinking skills with a strong bias towards action
Responsibilities
  • Own and manage our recruitment marketing channels and budget, ensuring we hit our monthly cost and volume goals
  • Create a streamlined process for continuously creating, launching and testing new ads and messaging campaigns
  • Partner with internal teams (design, content, revenue operations, product marketing, marketing analytics) to strengthen the efficacy of our performance marketing programs
  • Deliver reporting, insights and forecasts that measures channel performance on a daily through annual basis
  • Support in the development of new landing pages and digital touchpoints to supplement the customer journey of your acquisition campaigns
  • Stay on top of the always-evolving digital marketing landscape, from industry news to emerging AI technology, with an emphasis on the quickly evolving and mass impacting HIPAA regulations

Headway simplifies the process of finding and paying for mental health therapy. It operates in the mental health market, addressing the challenge that many Americans face in accessing care due to high costs and complicated insurance processes. For individuals, Headway provides a platform where they can easily search for therapists and psychiatrists who accept their insurance, allowing them to find the right mental health care without incurring out-of-pocket expenses. For mental health care providers, Headway reduces the administrative workload associated with accepting insurance, enabling them to focus more on patient care. The company connects patients with providers while ensuring effective use of insurance, and it generates revenue by partnering with health plans and providers. Headway's goal is to create a more accessible and affordable mental healthcare system.

Company Stage

Late Stage VC

Total Funding

$318.1M

Headquarters

New York City, New York

Founded

2019

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Raised $100M in Series D to expand into Medicare Advantage and Medicaid.
  • Partnerships with Cigna and Blues plan to expand services to all 50 states.
  • Growing demand for telehealth services boosts Headway's market potential.

What critics are saying

  • Increased competition from platforms like BetterHelp and Talkspace.
  • Potential backlash from professionals feeling undervalued by Headway's platform.
  • Regulatory scrutiny as Headway expands into Medicare Advantage and Medicaid.

What makes Headway unique

  • Headway simplifies finding and paying for therapy with an insurance-accepting provider network.
  • It reduces administrative burdens for mental health professionals, enhancing focus on patient care.
  • Headway's platform offers both virtual and in-person therapy sessions, increasing accessibility.

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Benefits

Equity Compensation

Medical, Dental, and Vision coverage

HSA / FSA

401K

Work-from-Home Stipend

Therapy Reimbursement

16-week parental leave for eligible employees

Carrot Fertility annual reimbursement and membership

13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st

Flexible Paid Time Off

Employee Assistance Program (EAP)

Training and professional development

INACTIVE