Growth Marketing Lead

Our Growth Marketing team is building a best in class acquisition engine. We are looking for an outcome-oriented digital marketer to scale our paid social channels to grow our mental health provider network. The ideal candidate has experience leading and optimizing performance campaigns with specific direct-response goals (CPL, CPA), translating paid media strategy into concrete plans with internal partners and executing those plans down to the last detail without missing a growth target.

You Will:

• Own and manage our recruitment marketing channels and budget, ensuring we hit our monthly cost and volume goals
• Create a streamlined process for continuously creating, launching and testing new ads and messaging campaigns
• Partner with internal teams (design, content, revenue operations, product marketing, marketing analytics) to strengthen the efficacy of our performance marketing programs
• Deliver reporting, insights and forecasts that measures channel performance on a daily through annual basis
• Support in the development of new landing pages and digital touchpoints to supplement the customer journey of your acquisition campaigns
• Stay on top of the always-evolving digital marketing landscape, from industry news to emerging AI technology, with an emphasis on the quickly evolving and mass impacting HIPAA regulations

You’d be a great fit for this role if:

• You have 3-5+ years scaling performance marketing campaigns across major paid social platforms like Meta, LinkedIn, Twitter, Tiktok etc. and have the numbers to back it
• You are highly detailed and process-oriented - you record learnings from every test, never miss a UTM, and always know how much your campaigns are spending
• You don’t take no as an answer - you think there is always a way to improve performance, drive scale and lower costs with a persistent testing mentality
• You are data-driven - you love to dig into the numbers and details to derive new insights and identify new opportunities
• You have high critical thinking skills with a strong bias towards action
• Experience working in-house at high-growth tech companies or agency experience is a plus

Compensation and Benefits:

• Salary information is based on a single salary target per role and is differentiated based on geographic location (Group A, B, or C)
  • Group A: $135,000
  • Group B: $121,500
  • Group C: $108,000
  • Examples of cities located in each Compensation Grouping:
    • Group A = NYC/Tri-State Area, SF/Bay Area, LA Area, Seattle, Boston, Austin, and San Diego
    • Group B = Chicago, Miami, Denver, Washington DC, Philadelphia, Atlanta, Minneapolis, Nashville, Sacramento, Phoenix, and Portland
    • Group C = All remaining cities
  • Other compensation includes: discretionary bonuses and/or commission

• Benefits offered include:
• Equity Compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Unlimited PTO
• Employee Assistance Program (EAP)
• Training and professional development

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