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Full-Time

Growth Marketing Lead

Confirmed live in the last 24 hours

Headway

Headway

1,001-5,000 employees

Connects patients with affordable mental health services

Hardware
Financial Services
Biotechnology
Healthcare

Compensation Overview

$108k - $135kAnnually

+ Bonus + Commission + Equity Compensation

Mid, Senior

Remote in USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis
Requirements
  • 3-5+ years scaling performance marketing campaigns across major paid social platforms like Meta, LinkedIn, Twitter, Tiktok etc. and have the numbers to back it
  • Highly detailed and process-oriented - you record learnings from every test, never miss a UTM, and always know how much your campaigns are spending
  • Data-driven - you love to dig into the numbers and details to derive new insights and identify new opportunities
  • High critical thinking skills with a strong bias towards action
Responsibilities
  • Own and manage our recruitment marketing channels and budget, ensuring we hit our monthly cost and volume goals
  • Create a streamlined process for continuously creating, launching and testing new ads and messaging campaigns
  • Partner with internal teams (design, content, revenue operations, product marketing, marketing analytics) to strengthen the efficacy of our performance marketing programs
  • Deliver reporting, insights and forecasts that measures channel performance on a daily through annual basis
  • Support in the development of new landing pages and digital touchpoints to supplement the customer journey of your acquisition campaigns
  • Stay on top of the always-evolving digital marketing landscape, from industry news to emerging AI technology, with an emphasis on the quickly evolving and mass impacting HIPAA regulations

Headway simplifies the process of finding and paying for mental health therapy. It operates in the mental health market, addressing the challenge that many Americans face in accessing care due to high costs and complicated administrative processes. For individuals, Headway provides a platform where they can easily find therapists and psychiatrists who accept their insurance, allowing them to filter through numerous providers to find the right match without incurring out-of-pocket expenses. For mental health care providers, Headway reduces the administrative workload associated with accepting insurance, enabling them to focus more on patient care rather than paperwork. The company connects patients with insurance-accepting providers and streamlines the insurance process, making mental health care more accessible and affordable. Headway's goal is to create a more efficient mental healthcare system that benefits both patients and providers.

Company Stage

Series C

Total Funding

$227.3M

Headquarters

New York City, New York

Founded

2019

Growth & Insights
Headcount

6 month growth

20%

1 year growth

53%

2 year growth

160%
Simplify Jobs

Simplify's Take

What believers are saying

  • Headway's recent $2.3 billion valuation and substantial funding rounds indicate strong investor confidence and financial stability.
  • Expansion into new markets like Southern California and partnerships with major health plans suggest significant growth potential and increased accessibility for patients.
  • The company's focus on reducing administrative burdens for providers can lead to higher provider satisfaction and retention, enhancing the overall quality of care.

What critics are saying

  • The mental health market is highly competitive, and Headway must continuously innovate to maintain its edge over other mental health platforms.
  • Rapid expansion and scaling may lead to operational challenges and potential service quality issues.

What makes Headway unique

  • Headway uniquely focuses on simplifying the insurance process for mental health care, unlike competitors who may not address the administrative burdens faced by providers.
  • Their platform's dual approach of serving both patients and providers creates a seamless ecosystem that enhances accessibility and affordability of mental health services.
  • Strategic partnerships with major health plans like Cigna and BlueCross BlueShield enable Headway to offer in-network care across all 50 states, a significant competitive advantage.