Full-Time

Manager – Merchandising

Posted on 7/31/2025

Hanna Andersson

Hanna Andersson

201-500 employees

Direct-to-consumer sustainable children's apparel

Compensation Overview

$90k - $105k/yr

Portland, OR, USA

Hybrid

Hybrid position requiring some in-office presence.

Category
Retail (1)
Required Skills
Data Analysis
Requirements
  • 7+ yrs merchandising experience in a specialty retail environment, children’s apparel strongly preferred
  • Extensive knowledge of trend, aesthetic positioning, and assortment planning ability
  • Demonstrated success at developing profitable merchandise strategies
  • Thorough understanding of merchandise financial planning and key metrics
  • Highly analytical, data driven, able to develop and articulate insights to move business forward
  • Ability to problem solve
  • Strong listening skills, and excellent verbal and written communicator
  • Strong interpersonal skills; and have demonstrated ability to communicate throughout an organization
  • Effective working independently as well as in a team environment
  • Able to travel, both domestically and internationally
Responsibilities
  • Actively drive a key category of business, making up at least 20% of total sales
  • Develop and execute brand-right category strategies that meet or exceed financial targets
  • Manage merchandising activities for owned category from competitive analysis, trend analysis, consumer insights, to pre-line targeting
  • Develop clear briefs to Design with financial, AUC, IMU and MSRP targets at the department, pyramid and attribute level
  • Proficiently analyze and summarize business results to develop data-driven insights and actionable takeaways
  • Partner with marketing, site and planning teams to drive in-season results for owned category, including pricing and promotions
  • Deliver weekly, monthly and seasonal hindsights that combine consumer analytics with product performance and clear takeaways
  • Communicate divisional strategies to cross-functional partners ensuring they have the information to bring the product to life

Hanna Andersson designs and sells premium, sustainable children’s and family apparel. Its products range from pajamas and dresses to tops, leggings, and outerwear crafted from sustainable materials, built for durability and timeless style. The company operates primarily in North America through direct-to-consumer channels—its e-commerce site and select retail locations—and offers personalized sizing, fit, and styling recommendations along with a loyalty rewards program. Unlike many rivals, it emphasizes long-lasting quality, family-oriented designs, and direct customer care, aiming to provide high-quality clothing that families can rely on. Overall goal: expand a sustainable, durable wardrobe for families in North America through directly sold products and thoughtful customer service.

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Portland, Oregon

Founded

1983

Simplify Jobs

Simplify's Take

What believers are saying

  • Lisa Says Gah collaboration expands into swimwear and pet apparel.
  • Crayola Color-In Pajamas boost engagement through customization.
  • Mike Frazzini CTO hire scales e-commerce personalization tech.

What critics are saying

  • Shein undercuts with 60% cheaper organic pajamas via TikTok.
  • California AB-1234 bans PFAS in sleepwear by January 2027.
  • Petco expands sustainable pet apparel eroding family matching niche.

What makes Hanna Andersson unique

  • Hanna Andersson pioneered matching family pajamas since 1993.
  • Hanna-Me-Down quality leads as #1 resold premium children's brand.
  • Sustainable organic cotton promotes circularity and garment longevity.

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Benefits

Hybrid Work Options

Company News

PR Newswire
Apr 7th, 2026
Hanna Andersson and Lisa Says Gah debut playful, fruit-inspired collection made for the entire family.

Hanna Andersson and Lisa Says Gah debut playful, fruit-inspired collection made for the entire family. Apr 07, 2026, 08:00 ET The limited-edition collaboration blends Hanna's beloved family-matching heritage with Lisa Says Gah's signature joyful aesthetic PORTLAND, Ore., April 7, 2026 /PRNewswire/ - Hanna Andersson, the children's apparel brand known for its heirloom-quality pajamas and commitment to Championing Childhood, today announced a new collaboration with San Francisco-based, independent fashion brand Lisa Says Gah. The partnership brings Lisa Says Gah's signature fruit print to a range of Hanna Andersson favorite silhouettes, including the brand's beloved sleepwear, swim and everyday apparel with a playful new perspective. Available to Hanna Rewards Members beginning today and open to the public on April 8, the collection was designed with the whole family in mind. The assortment includes children's apparel alongside coordinating Mommy & Me styles across swim and sleepwear, with silhouettes ranging from a breezy poplin dress and resort sets to Hanna's classic longjohn pajamas. In true Hanna fashion, the collection even includes a matching look for the family pet. "We're very deliberate about the brands we collaborate with, and it always starts with a shared approach to design and craft," says Kara Carter, Chief Product Officer at Hanna Andersson. "Lisa Says Gah has built such a passionate following with their playful point of view, which felt like a natural fit for Hanna. Bringing their iconic fruit print to some of Hanna's most beloved silhouettes made this such a fun collaboration for both teams." Known for their focus on sustainability and ethical production, Lisa Says Gah perfectly aligns with Hanna Andersson's commitment to their Hanna-Me-Down quality, a standard that allows for garments to be treasured, reused, and passed along to multiple children. "I've always loved how Hanna Andersson celebrates families and everyday moments, so working together on this collection felt really special," said Lisa Bühler, founder of Lisa Says Gah. "Seeing our signature fruit print come to life across Hanna's iconic pieces was such a fun creative process. The result feels bright, playful and a little unexpected, exactly the kind of pieces we love to make." The Hanna Andersson x Lisa Says Gah collection is available at HannaAndersson.com, as well as in Lisa Says Gah retail locations in Echo Park in Los Angeles and Hayes Valley in San Francisco. The complete collection includes: * Lisa Says Gah Short John HannaJams(TM) Pajama Set ($49.00) * Lisa Says Gah Long John HannaJams(TM) Pajama Set ($52.00) * Lisa Says Gah HannaJams(TM) Sleeper ($49.00) * Women's Lisa Says Gah Wide Leg Pajama Set ($115.00) * Lisa Says Gah Dog Pajamas ($34.00) * Lisa Says Gah Poplin Midi Dress with Pockets ($60.00) * Lisa Says Gah Button Up Shirt & Shorts Set ($60.00) * Baby Lisa Says Gah Hat & Romper Set ($48.00) * Lisa Says Gah Two-Piece Swimsuit ($54.00) * Women's Lisa Says Gah Two-Piece Swimsuit ($75.00) * Baby Lisa Says Gah Rashguard Swimsuit ($52.00) About Hanna Andersson Started in Portland, Oregon in 1983, Hanna Andersson set out to celebrate the everyday magic of being a kid, in clothes that keep up. For over 40 years, they've championed childhood with pieces made to move effortlessly from playtime to storytime and everywhere in between. From the original matching family PJs in legendary organic cotton to the comfiest styles for play and the softest, safest baby essentials - Hannas are made to last. A true pioneer in sustainability, Hanna Andersson is known for "Hanna-Me-Down quality" which promotes circularity and longevity, while reducing waste. It is the #1 resold premium children's brand - and their commitment to the planet continues to grow. Made to play. Made to last. About Lisa Says Gah Lisa Bühler's been saying Gah! since 2014, but the feeling was bubbling inside her long before then. After a decade in the fashion industry, Lisa set out to create an anti-shop kind of shop - a space where independent design and artistry could thrive, where diversity and discovery are sewn into the deadstock fabric. What began from scratch in Lisa's then-boyfriend, now husband's San Francisco apartment, has since blossomed at the hands of a tiny team with a bold vision for the future of retail (and a penchant for picking the perfect vintage-y blazer). In the world of Gah, fashion is not fast but intentional, communal, and ethically created. Proudly teeming with contradictions, it's vintage yet novel, conscious yet confident, urgent yet timeless. LSG is a digital destination for unearthing special pieces that you can't live without - but didn't even know you needed. So, what is "Gah" exactly? We like to think it can't be bottled or contained. The opposite of "Ugh," it's an unbridled outburst-ing of surprise and delight - at an off-kilter ceramic vessel or a nubby cropped sweater or an all-womxn design collective, at a world where clothes are carefully curated, made for everyone, and here for the long haul. SOURCE Hanna Andersson

PR Newswire
Sep 25th, 2025
Hanna Andersson Debuts Exclusive Holiday Collection in Partnership with American Girl

Hanna Andersson debuts exclusive holiday collection in partnership with American Girl.

PR Newswire
Aug 16th, 2024
Hanna Andersson Debuts New Crayola Collection With Customizable Color-In Pajamas And Family Matching Costume

The two iconic heritage brands release new patterns across the celebrity-loved pajama line up, bringing creativity and inspiration to bedtimePORTLAND, Ore., Aug. 16, 2024 /PRNewswire/ -- Hanna Andersson , the leading premium children and baby apparel brand, is partnering with Crayola , the celebrated brand of color and creativity, to bring to life the new Crayola x Hanna Andersson Collection. Inspired by a shared devotion to championing childhood and empowering children to express themselves through dress and play, the Crayola x Hanna Andersson Collection features Color-In Pajamas that allows for hands-on customization, as well as Hanna Andersson Family Matching Costume and Back-to-School themed pajamas.Hanna Andersson Crayola CollectionUnderstanding the importance of creativity and play in childhood, these two fun-loving brands are simplifying the search for more colorful and shared moments at home for parents. Through this collaboration, Hanna Andersson and Crayola strive to help parents connect with their children through art and self-expression, demonstrating that creativity is about bringing imagination into action."The Crayola brand emphasis on championing childhood is one that Hanna Andersson holds true to its brand ethos," said Aimée Lapic, CEO of Hanna Andersson. "We are proud to partner with another like-minded, heritage brand that prioritizes childhood creativity and brings a new wave of our beloved pajamas to life in unique patterns and colorways that allow for even more personalization."This new collection will make creativity come alive through Hanna Andersson's first-ever Color-In Pajamas, available in both long and short pajama sets for 4-12 year olds, enriching kids' imaginations heading into bedtime. The customizable pajamas feature favorite characters from beloved prints alongside classic crayon graphics for kids to dream big with creativity using Crayola Fabric Markers, included with the pajamas."Crayola has inspired artistic creativity and self-expression in children for more than 120 years," said April Heeren, Senior Director, Americas Outbound Licensing at Crayola

PR Newswire
May 20th, 2024
Hanna Andersson Taps Former Ftd Executive Mike Frazzini As Chief Technology Officer

In New Role Frazzini will Play a Pivotal Role in Helping to Scale the BusinessPORTLAND, Ore., May 20, 2024 /PRNewswire/ -- Leading premium children's apparel brand, Hanna Andersson , announced today that Mike Frazzini, who previously served as Technology Chief of Staff for leading floral and gift marketplace FTD, has joined the company as Chief Technology Officer. Frazzini will spearhead all technological advancements as the company continues to grow over the next several years.Mike Frazzini, Hanna AnderssonReporting to CEO Aimée Lapic, Mike Frazzini brings over 25 years of leadership experience in the delivery of effective software products, systems integrations, and novel solutions for e-commerce, business intelligence, ERP, finance and operations. In his new role, he will lead a team in developing the technology to enable growth eCommerce initiatives, while ensuring high performance MarTech and back-end technology operations, including data infrastructure and technology governance.At FTD, where Frazzini served as Technology Chief of Staff and second-in-command of FTD's 300+ person strong Technology division, he served as the CTO's principal advisor on matters of technology vision, architecture, craft, process, and organization structure. Prior to that, at Iterate.ai, a firm that specializes in helping enterprises solve "Innovators Dilemma," he served as Chief of Data Science and Insight Products. A true e-commerce pioneer, Frazzini was the first technology hire at eBags.com, where he served as CTO and SVP Operations. His leadership helped propel the growth of eBags, 6pm.com, Tumi.com, and other digital brands, shaping the online retail landscape and culminating in acquisitions by Zappos and Samsonite.CEO Aimée Lapic said, "Mike is a visionary leader with the technology skillset that will help us in reaching our ambitious growth goals

PR Newswire
May 7th, 2024
Hanna Andersson Announces New Philanthropic Partnership With Foster Love

Aligning with Hanna Andersson's Philosophy of Being Champions of Childhood, the Company will Support Foster Love's Goal of Improving the Lives of Youth in Foster CarePORTLAND, Ore., May 7, 2024 /PRNewswire/ -- Leading premium children's apparel brand, Hanna Andersson , announced today in time for National Foster Care Day, that they are kicking off a new philanthropic initiative with Foster Love to champion childhood and create a lasting impact for foster youth everywhere. The partnership will be ongoing and will encompass philanthropic giving, Hanna Andersson product donations, and unique volunteer opportunities with the organization for Hanna Andersson employees.Davida Lindsay-Bell, Chief People Officer at Hanna Andersson said, "Hanna's 40-year legacy is deeply rooted in connecting with and giving back to our local communities, with a particular focus on enhancing the livelihood of children and families. We aim to be champions of childhood. Foster Love embodies this ethos completely with all the amazing work they do with foster children, and we are so thrilled to create this ongoing philanthropic partnership with them."Foster Love is a dynamic non-profit organization dedicated to improving the lives of children in foster care. Through collaborations with individuals, companies, and community partners, the organization ensures a brighter future for kids in foster care by providing essential resources, educational opportunities, and special, magical experiences.Foster Love Executive Director Gianna Mulkay said, "We are thrilled to embark on such a special partnership with Hanna Andersson. This partnership marks a significant milestone for Foster Love as we align with a brand that shares our commitment to nurturing the potential of every child in foster care

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