Job Description:

The Wall Street Journal Leadership Institute is designed to help business leaders master a world of accelerating change.  To succeed, they need not only good information — which the Wall Street Journal and Dow Jones have traditionally provided them — but also a means for continuously honing their abilities to manage their people through a daunting array of challenges — whether from disruptive new technologies, an evolving geopolitical landscape, a changing energy paradigm, rising stakeholder demands, or shifting workplace norms.  The Leadership Institute is comprised of executive peer communities, a variety of content and experiences for members, and unique access to data only available within Dow Jones. 

We are seeking an experienced and creative Head of Content to own the content strategy for the Leadership Institute. Responsible for defining the overall content strategy, selecting and securing top-tier speakers across events, media and digital channels, this role will drive what the Leadership Institute programs for its members, how we approach the topics and priorities that are top of mind for our members and business, and the way the Leadership Institute (LI) navigates current events. 

This is a leadership role that requires a strong combination of strategic thinking, creative vision, and team management.

Responsibilities:

Content Strategy & Execution

• Develop and curate the content for live events, including determining themes, topics, and session formats.

• Ensure the content strategy supports the overarching marketing, event, and sales goals.

• Track content performance and engagement metrics across all channels

• Direct the creation of high-quality, engaging, and on-brand content for multiple platforms, including the LI website, social media, newsletters, video content, and more

• Oversee content production, ensuring deadlines are met and quality is maintained.

• Use data and insights to optimize content strategy, improve content quality, and enhance audience engagement.

Speaker Engagement

• Cultivate and maintain strong relationships with a network of speakers, thought leaders, industry experts, and influencers across a range of industries, including business, entertainment, technology, and more.

• Understand the unique needs of clients and the audience to ensure talent selections align with event goals and themes.

• Develop and execute creative strategies to attract high-profile talent to our events and speaking engagements.

• Ensure pipeline of experts across all industries that can support events in a variety of formats - speaker on mainstage, panel participant, hosting breakouts, interviewing on camera and more

• Manage team that secures talent for all programming
   

Team and Collaboration

• Work closely with the events team to develop content for live and virtual events, including speaker presentations, panel discussions, workshops

• Manage, mentor, and grow the content team (writers, videographers, etc.), providing guidance and fostering a collaborative, creative environment.

• Establish the company as a thought leader in the events industry by producing insightful, trend-driven content that showcases the company’s expertise and innovative approach to event experiences.

• Work closely with cross-functional teams to integrate content across all initiatives, ensuring alignment with key business objectives and initiatives.

Qualifications:

• Bachelor’s degree in Journalism, or a related field. A Master’s degree is a plus

• 20+ years of content creation and strategy experience, with at least 10 years in a leadership role.
  Experience in the events or experiential industries is highly preferred.

• Strong network of industry contacts, with the ability to secure high-profile speakers.

• Knowledge of business trends and the ability to create engaging content for diverse event formats (in-person, virtual, hybrid).

• Exceptional leadership, communication, and project management skills

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area:

Dow Jones - Dow Jones Leadership Institute

Job Category:

Marketing & Product Management

Union Status:

Non-Union rolePay Range: $250,000 - $315,000We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate’s experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..