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Full-Time

Manager-Performance Marketing

Confirmed live in the last 24 hours

Sonar

Sonar

501-1,000 employees

Tools for code quality and security

Data & Analytics
Consulting
Enterprise Software
Education

Senior, Expert

Austin, TX, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Lead Generation
Marketing
Requirements
  • 8+ years of experience in digital marketing, campaigns and/or demand generation
  • 2+ years of experience managing team members
  • Proven track record of developing and executing successful multi-channel campaigns.
  • People Leader experience leading a team of marketing professionals, fostering a high-performance culture
  • Experience in SEM, paid socials, display & programmatic required
  • Data-driven marketer with a deep understanding of inbound and outbound marketing tactics and lead generation
Responsibilities
  • overseeing all performance-related paid media efforts including campaign optimization, budget management & channel expansion across search, social, display & programmatic
  • analyzing paid media performance to inform optimization strategies, fine-tune budget mix & ensure lead generation goals are met globally
  • develop & implement a comprehensive performance marketing strategy to drive lead generation across the top, middle and bottom of the funnel
  • optimizing paid media spend & maximizing direct ROI through continuous monitoring and adjustment of campaigns, creative, audiences & channel mix

SonarSource provides tools that help improve code quality and security for software developers. Their main products include SonarLint, an IDE plugin that gives real-time feedback on code as it is being written; SonarQube, a self-managed solution that analyzes and reports on code quality; and SonarCloud, a cloud-based service that offers similar features to SonarQube but is managed in the cloud. What sets SonarSource apart from its competitors is its strong focus on the "Clean Code" philosophy, which promotes writing code that is easy to understand and maintain. The company's goal is to help developers and organizations create clean, secure, and reliable software, serving a diverse range of clients from small startups to large enterprises.

Company Stage

Series C

Total Funding

$457M

Headquarters

Vernier, Switzerland

Founded

2008

Growth & Insights
Headcount

6 month growth

4%

1 year growth

8%

2 year growth

44%
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Simplify's Take

What believers are saying

  • The appointment of Lynne Doherty as President of Field Operations is likely to drive revenue growth and enhance customer success, positioning Sonar for its next phase of growth.
  • SonarSource's tools are used by over 400,000 organizations globally, reflecting strong market penetration and a broad customer base.
  • Recent updates, such as the new SAST tool supporting thousands of open-source libraries, demonstrate Sonar's commitment to innovation and staying ahead in the market.

What critics are saying

  • The competitive landscape in code quality and security tools is intense, with major players like GitHub and JetBrains posing significant threats.
  • Rapid expansion and new leadership roles, such as the appointment of a new co-CEO, could lead to strategic misalignments and operational challenges.

What makes Sonar unique

  • SonarSource's focus on 'Clean Code' philosophy sets it apart by emphasizing code that is easy to understand, maintain, and secure, unlike competitors who may prioritize speed over quality.
  • Their comprehensive suite of tools—SonarLint, SonarQube, and SonarCloud—caters to different needs from real-time feedback in IDEs to cloud-based code analysis, offering a versatile solution unmatched by single-purpose tools.
  • The company's subscription-based model ensures continuous revenue, allowing for ongoing investment in product development and customer support, unlike competitors who may rely on one-time sales.