Full-Time

Public Sector Marketing Lead

Confirmed live in the last 24 hours

Samsara

Samsara

1,001-5,000 employees

IoT platform for fleet management and safety

Data & Analytics
Automotive & Transportation
Energy

Compensation Overview

$118.2k - $211kAnnually

Senior, Expert

Remote in USA

Remote position open to candidates residing in the US, excluding San Francisco Bay Area and NYC Metro Area. No relocation assistance provided.

Category
Growth Marketing
Growth & Marketing
Required Skills
Salesforce
Marketing
Data Analysis
Requirements
  • 8+ years of experience in growth, management consulting, finance, analytics, marketing, or a related area
  • 4+ years of experience working in or with the Public Sector, especially state or local governments
  • Experience marketing in an enterprise technology sales cycle; familiar with inside and field sales, sales development programs, data sourcing, and outbound marketing campaigns
  • Excellent stakeholder management skills with an ability to succinctly communicate cross-functionally and with executives
  • Strong analytical skills with experience using data to drive business impact
  • Proven ability to lead by influence to drive cross-functional initiatives and business outcomes
  • Salesforce proficiency
  • BS/BA in a quantitative or marketing-related field or equivalent experience required
  • Located in the US
Responsibilities
  • Own quarterly and annual Public Sector pipeline generation goals, aligning on plans with cross-functional stakeholders and leveraging marketing channels to achieve targets
  • Define the strategy for marketing to the Public Sector, driving innovation on go-to-market motions for states, cities, counties, and educational institutions
  • Drive pipeline and revenue growth by identifying new channels or tactics to scale and optimize the sales funnel to unlock incremental revenue
  • Own the marketing program budget for Public Sector, prioritizing and allocating resources for greatest impact
  • Forecast and measure the impact of demand generation activities on sales pipeline and revenue; continuously evaluate the performance and ROI of programs, adjusting tactics and strategy accordingly
  • Collaborate with cross-functional stakeholders in marketing, sales, finance, business operations, product, and account development to build a best-in-class go-to-market motion by leading joint initiatives, facilitating communication across departments, and driving alignment on marketing strategies
  • Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices
  • Hire, develop and lead an inclusive, engaged, and high-performing team

Samsara provides an integrated platform that enhances safety, efficiency, and sustainability for businesses through Internet of Things (IoT) technology. Their offerings include AI-powered video security, vehicle telematics, and various digital tools that help clients monitor and manage their operations in real-time. The platform is designed for a wide range of industries, including logistics, transportation, construction, and public services. Clients subscribe to access the platform and tools, which help reduce fuel costs, improve route efficiency, and maintain vehicles effectively. Samsara also sells hardware devices that collect and transmit data, and offers an API for custom integrations. Their recent partnership with EVgo demonstrates a commitment to sustainability, particularly in supporting the transition to electric vehicles. Overall, Samsara aims to provide comprehensive solutions for operational management while addressing challenges like labor shortages.

Company Stage

IPO

Total Funding

$904.6M

Headquarters

San Francisco, California

Founded

2015

Growth & Insights
Headcount

6 month growth

14%

1 year growth

44%

2 year growth

73%
Simplify Jobs

Simplify's Take

What believers are saying

  • Recent investments from firms like Mission Wealth Management and Dynamic Technology Lab indicate strong market confidence and financial stability.
  • The launch of new products like the enterprise-grade Asset Tag and small asset tracking devices showcases Samsara's commitment to innovation and expanding its product portfolio.
  • Partnerships with companies like Conti for data-driven fleet solutions enhance Samsara's value proposition and market reach.

What critics are saying

  • The bankruptcy of clients like U.S. Logistics Solutions could impact Samsara's revenue and client base.
  • The competitive landscape in IoT and fleet management is intense, requiring continuous innovation to maintain market position.

What makes Samsara unique

  • Samsara's integrated IoT platform combines AI-powered video security, vehicle telematics, and digital tools, offering a comprehensive solution that many competitors lack.
  • Their focus on sustainability, highlighted by partnerships like the one with EVgo, sets them apart in the fleet management and logistics sectors.
  • The ability to offer real-time monitoring and management through a subscription-based model ensures a steady revenue stream and high client retention.

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Benefits

Health, dental, and vision coverage for employees and their families with premiums 100% covered

Mental health and wellness support

Family planning resources and parental leave policy

Quarterly reimbursement account you can use for wellness, family care, professional or personal development expenses

Flexible PTO and family leave

401k with up to 4% matching

Bi-annual company events