Full-Time

Mediabrands Content Studio

Creative Strategist

Posted on 5/23/2024

Mediabrands

Mediabrands

10,001+ employees

Marketing solutions provider utilizing advanced technologies

Data & Analytics

Mid, Senior

Toronto, ON, Canada

Required Skills
Communications
Marketing
Business Analytics
Data Analysis
Google Analytics
Requirements
  • Bachelor's degree in Marketing, Communications, Business Analytics, or related field.
  • Proven experience in digital marketing, content strategy, or performance analytics, preferably within an agency or digital media environment.
  • Strong analytical skills with proficiency in data analysis tools and platforms (e.g., Google Analytics, Adobe Analytics, social media analytics).
  • Deep understanding of digital marketing channels, platforms, and advertising technologies.
  • Excellent communication skills, with the ability to translate data insights into actionable recommendations for both technical and non-technical stakeholders.
  • Creative problem-solving mindset with a passion for innovation and continuous improvement.
  • Ability to thrive in a fast-paced, collaborative environment, managing multiple projects and deadlines simultaneously.
  • Experience with content management systems (CMS), digital advertising platforms, and marketing automation tools is desirable.
Responsibilities
  • Collaborate with cross-functional teams to understand client objectives, target audience, and content goals.
  • Develop comprehensive performance strategies aligned with client objectives, incorporating audience insights, platform dynamics, and industry best practices.
  • Identify key performance indicators (KPIs) and success metrics to measure the effectiveness of content initiatives.
  • Utilize data analytics tools and platforms to monitor content performance across digital channels (e.g., social media, websites, email).
  • Conduct in-depth analysis of content performance metrics, including engagement rates, click-through rates, conversions, and audience demographics.
  • Generate actionable insights from performance data to inform content strategy iterations and optimizations.
  • Develop audience segmentation strategies based on demographic, psychographic, and behavioral attributes.
  • Stay abreast of industry trends, emerging technologies, and best practices in content marketing and digital performance measurement.

IPG Mediabrands offers tailored marketing solutions through specialized business units, including Healix, KINESSO, MAGNA, and Mediabrands Content Studio, utilizing advanced technologies to manage global marketing investments.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York, New York

Founded

2007

Growth & Insights
Headcount

6 month growth

1%

1 year growth

-15%

2 year growth

-11%