Full-Time

Director of Product & Solutions Marketing

Posted on 10/25/2024

Caseware

Caseware

501-1,000 employees

Provides software for audit and practice management

Enterprise Software
Financial Services

Senior

Remote in Canada

Remote anywhere in Canada, US, UK.

Category
Product Strategy
Product Marketing
Product
Growth & Marketing
Requirements
  • 3-5 years of experience in Audit and Assurance (at least at a Senior Audit Associate or Audit Manager level)
  • Prior experience in product marketing or a related marketing role within a B2B SaaS organization
  • Proficiency in translating technical product details into customer-focused messaging
  • Demonstrated experience working with cross-functional teams, including product, sales, and marketing
  • Strong written and verbal communication skills, with an ability to engage diverse audiences
Responsibilities
  • Leverage product marketing skills to understand the needs of the audit and accounting industry, crafting messaging and positioning strategies that effectively communicate the value of Caseware solutions.
  • Develop messaging that addresses industry pain points and highlights meaningful product features and benefits. Engage with clients directly through service initiatives and customer support efforts to strengthen relationships.
  • Work closely with internal teams, including sales, product, and marketing, to align product messaging with customer needs and ensure cohesive marketing strategies.
  • Drive content development and market positioning strategies for Caseware’s portfolio. Lead client-facing engagements and act as a subject matter expert across presentations and promotional efforts.
  • Represent Caseware confidently at conferences, webinars, and client meetings, communicating product messaging and industry insights clearly and effectively.

Caseware provides software solutions focused on audit, assurance, and practice management for the financial and accounting sectors. Its main product, Caseware Cloud, is a cloud-based platform that enables firms to securely store files, collaborate effectively, and manage operations efficiently. This platform organizes data, making it easily accessible and simplifying the audit process. Unlike many competitors, Caseware operates on a subscription model, ensuring clients receive continuous updates and support. The company's goal is to help clients gain deeper insights and operate more efficiently, ultimately driving success for both the clients and Caseware itself.

Company Stage

Growth Equity (Venture Capital)

Total Funding

N/A

Headquarters

Toronto, Canada

Founded

1988

Growth & Insights
Headcount

6 month growth

6%

1 year growth

6%

2 year growth

6%
Simplify Jobs

Simplify's Take

What believers are saying

  • Strategic partnerships with Xero and Validis enhance data collection and integration capabilities.
  • Acquisition of Caseware Australia & New Zealand expands presence in the Asia-Pacific market.
  • Growing demand for AI-driven audit tools boosts Caseware's market potential.

What critics are saying

  • Rapid AI adoption may outpace Caseware's current offerings, risking competitive disadvantage.
  • Integration challenges from acquiring Caseware Australia & New Zealand may disrupt Asia-Pacific services.
  • Demand for diverse skills in accounting may strain Caseware's training and support capabilities.

What makes Caseware unique

  • Caseware offers AI-powered auditing tools like AiDA for enhanced efficiency and compliance.
  • Caseware Cloud provides secure, collaborative, and efficient practice management solutions for accounting firms.
  • Caseware's global presence spans 130 countries, supporting 16 languages for diverse client needs.

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