Marketing Communications Manager

Responsibilities

• Trade Show & Field Event Marketing: 
• Create pre- and post-event sponsored email and sales development communications, driving awareness and follow-up engagement. 
• Assist in tailoring content for booth assets and event collateral to align with event objectives and audience needs.
• Develop and schedule pre- and post-event social media posts to maximize visibility and attendee interaction.
• Develop engaging copy for event materials, including agendas, brochures, giveaway posters, and digital collateral. 


• User Conference Program Communications: 
• Write and manage all digital marketing communications for LEX, including promotional emails, social media content, and website copy 
• Develop SDR and AE invitation cadences to boost event attendance and engagement.
• Create copy for user conference collateral, signage and other on-site needs 


• Demand Generation Support:
• Develop and optimize evergreen nurture journey content to engage and convert leads at various stages of the buyer’s journey. 
• Provide website copywriting assistance to ensure messaging is clear, engaging, and aligned with brand goals. 
• Support the creation of targeted content for lead-generation cadences to enhance SDR and AE outreach efforts. 

Qualifications

•  Bachelor’s degree in Marketing, PR, Marketing Communications or similar
• 3+ years of experience in marketing communications, content development, or a similar role.
• Strong copywriting and content creation skills across digital, print, and social media channels. 
• Experience working with sales teams to develop personalized outreach cadences.
• Strong knowledge of Hubspot, Salesloft or similar tools 
• Excellent project management skills, with the ability to manage multiple deadlines and priorities. 
• Experience with event marketing, nurture journeys, and email campaign development preferred. 
• Exceptional writing and editing abilities. 
• Strong understanding of marketing channels, including email, social media, and events.
• Collaboration and communication skills to work cross-functionally with sales and marketing teams. 
• Attention to detail and ability to customize messaging for various audiences and events.