ABOUT THE POSITION 

The International team is looking for an Emerging Brands Marketing Manager to be the lead contact for International Distributors, ensuring the Sorel, Prana and Mountain Hardwear global marketing strategies are understood, relevant and implemented consistently across the globe. In this role, you will provide strategic marketing direction for emerging brands through continuous partnership with Global, Regional and IDR cross-functional teams. Here you’ll focus on building brand awareness and driving brand equity though a mix of marketing and engagement roles, retail leverage, trade, and online marketing methods with local relevancy.

HOW YOU’LL MAKE A DIFFERENCE  

• Partner with Emerging Brand Marketing teams to develop strategies to successfully launch emerging brands in distributor markets.
• Provide regional insights into distributor marketing plans, strategies and marketing investments.   
• Collaborate with Emerging Brand Marketing teams to understand brand campaign strategies and local relevancy, protecting brand equity and ensuring execution excellence in region. 
• Drive digital and social media activation strategies based on brand guidelines, leveraging local influencers to achieve both sales and build brand awareness. 
• Monitor and advise on retail activities and marketing plan for distributor markets, work closely with IDR cross functional teams for guidance on business target, address challenges and identify opportunities. 
• Ensure the communication guidelines and seasonal strategies are implemented in the distributor markets through effective and targeted advertising, Public Relations, promotions, and Cooperative activities. 
• Track marketing KPIs and evaluate performance of sales channels, product categories, provide recommendations, and set objectives for respective category growth. 

• Participate in International meetings, communicating the requests gathered from the International Distributors to emerging brand teams, and follow up to ensure projects are on target to meet local needs. 
• Partner closely with IDR sales teams to ensure Long-Range Business Plan alignment for IDR regions and distributors. 

YOU ARE  

• Able to conduct interpersonal interactions with emerging brand marketing, IDR cross functional and distributor teams both over the telephone and in face-to-face situations, operate independently and with discretion, and work effectively under pressure. 

• An adept collaborator adept at interpersonal and communication skills, confidence to approve, push back and amend content. 
• Motivated and enthusiastic while balancing the demands of the market. 

• A multitasking extraordinaire, proficient in project management balancing multiple projects at a time with high attention to detail, organization and prioritization. 

YOU HAVE  

• 5-8 years’ experience in marketing, brand management, international marketing, or region-level marketing execution. 
• Marketing experience working with international regions; multilingual is a plus. 
• An entrepreneurial and enterprise mindset to drive brand and sales results.
• Experience translating and communicating corporate marketing strategy to cross-functional and external partners. 
• An analytical ability to turn consumer insight into action. 
• The ability to make and facilitate early morning and/or evening calls and travel internationally approximately two times per year. 

Columbia Sportswear Company and our portfolio of brands, including Columbia, SOREL, Mountain Hardwear and prAna, know a thing or two about adventures. After all, we’ve been on one since 1938, working to perfect the art of enjoying the outdoors. Behind everything we make is an employee who’s found that the greatest adventure starts with joining a company that strives to do the right thing.

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position’s scope and function in the company. 

Columbia Sportswear is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. The Know Your Rights poster is available here: https://www.eeoc.gov/poster The pay transparency policy is available here: https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf Columbia Sportswear is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.