Cultural Intelligence Director

Job Description

The Community is looking to hire a curious, creative and ambitious Cultural Intelligence Director, the type of person that has (a) a POV on everything culture from Dadaism to Demure and (b) enjoys dreaming up what it all means for brands.

As part of a growing team that is the cultural insights engine responsible for helping one of the world’s leading companies deeply understand the realities of a diverse and changing America through strategic POVs and strategies to help build the brand’s cultural fluency. As the Director, you will own the proactive generation of cultural, consumer & category insight deliverables. Internally, the role will partner closely with strategy & creative to ensure the creation of culturally honest and breakthrough work.

This role will be based in either Miami or the NYC office for a hybrid work environment and will report to the Head of Cultural Intelligence.

Responsibilities:

• Lead in the development of client-facing deliverables including but not limited to primary research studies, trend reports, creative briefs, strategic narratives, competitive audits and cultural POVs
• Proactively seek opportunities to deliver breakthrough consumer insights & cultural opportunities that can drive short & long-term business impact
• Conduct research leveraging a variety of syndicated tools & subscriptions, desk research, and social listening
• Lead primary research studies (both qual & quant) so experience in writing screeners, surveys, discussion guides and moderating IDIs and focus groups is essential
• Collaborate with the Head of Cultural Intelligence in efforts to scale the reach and impact of Cultural Intelligence across the agency and with clients
• Collaborate with interdisciplinary teams – media, account, creative, brand strategy
• Spearhead internal & client meetings in which to easily position yourself as a key strategic thought leader and authoritative voice on cultural insights
• Provide oversight & mentorship to junior team members in the development of client-facing deliverables
• Proven track record of turning compelling findings into equally as compelling content that leads to disruptive and exciting ideation

Qualifications

• 8-10 years of experience with some combination, if not most in the following disciplines: cultural intelligence, qualitative research, quantitative research, foresight, trend forecasting, brand strategy, creative strategy, consumer research & insights, DEI and/or multicultural marketing
• Expert wordsmith and storyteller as well as outstanding communication and presentation skills
• Strong passion in studying culture and ideating on breakthrough ways for brands to leverage culture responsibly and that is reflective of consumer truths
• Professional and/or personal experience in one or more marginalized communities
• An entrepreneurial mindset with a desire to be creative in all phases of the work
• Interest in being a critical role in maintaining a culture of learning and development across the agency account and with clients
• Fluent oral and written English required, a proven record of cross-cultural enthusiasm and any Spanish language skills strongly preferred